USA NETWORK EMPOWERS "WHITE COLLAR" FANS TO VOTE ON MAIN TITLE SEQUENCE ON CHARACTERCHATTER.COM
Polls Open Friday July 8 and Close Wednesday July 13 at NoonET
Winning Decision to Air Tuesday, July 19 and Continue Through Third Season
NEW YORK - July 7, 2011 - Change is hard. Just ask Neal Caffrey. Following an enormous outpouring of feedback from fans and viewers when a new WHITE COLLAR main title sequence debuted during season three, USA Network and the series producers have created a poll to give viewers the opportunity to vote on whether to keep the new sequence or revert back to the previous version.
Through the network's secondary screen platform Character Chatter (www.characterchatter.com), fans can view video of both sequences and register their vote starting Friday, July 8, through Wednesday, July 13 at noonET. The winning decision will air in the Tuesday, July 19 episode of WHITE COLLAR and remain the main title sequence for the entire third season.
"Where would Neal Caffrey be without a second chance? Our new main title sequence has been hotly debated with opinions covering a broad spectrum," said series creator and executive producer Jeff Eastin. "We respect the opinions of our fans and we couldn't think of a better way to reward their dedication than empowering them with this decision."
"Our Characters Welcome brand philosophy is predicated on the inclusion of everyone - especially our audience," said Alexandra Shapiro, senior vice president brand marketing and digital for USA. "So when debate ensued among our core WHITE COLLAR fans we decided crowdsourcing was an optimal way to involve our fans in determining the main title sequence's fate."
USA will message about the poll to fans through the network's Character Chatter platform, which harnesses and amplifies the social buzz around the series by funneling in real-time a feed of text, images, and video from all social streams including Facebook, Twitter, Flickr and YouTube. The network will feature on-air snipes about the poll in the Tuesday, July 12 episode, and well as information on the WHITE COLLAR website, and call-outs on social outlets including Facebook and Twitter.
Currently in its third season, WHITE COLLAR focuses on the unlikely partnership between con artist Neal Caffrey (Matt Bomer) and FBI agent Peter Burke (Tim DeKay). Caffrey's expertise helps Burke catch other elusive criminals, proving that in order to solve the hardest crimes, you must hire the smartest criminal. But this season we're not sure whose side Caffrey is really on. The series also stars Tiffani Thiessen, Willie Garson, Marsha Thomason, Hilarie Burton and Sharif Atkins. Upcoming guest stars include Diahann Carroll, Lena Headey, Eliza Dushku, Brady Smith and Beau Bridges, who is featured in the mid-season finale on Tuesday, August 9. Joe Manganiello will guest star on an episode when the series returns for its second half of season three in January.
WHITE COLLAR was created by and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.
URL for all linked messaging:
To view the original series open, please visit:
To view the new series open, please visit:
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
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