[07/07/11 - 07:11 AM]
USA Network Empowers "White Collar" Fans to Vote on Main Title Sequence on CharacterChatter.com
The poll will give viewers the opportunity to vote on whether to keep the new sequence or revert back to the previous version.

[via press release from USA]


Polls Open Friday July 8 and Close Wednesday July 13 at NoonET

Winning Decision to Air Tuesday, July 19 and Continue Through Third Season

NEW YORK - July 7, 2011 - Change is hard. Just ask Neal Caffrey. Following an enormous outpouring of feedback from fans and viewers when a new WHITE COLLAR main title sequence debuted during season three, USA Network and the series producers have created a poll to give viewers the opportunity to vote on whether to keep the new sequence or revert back to the previous version.

Through the network's secondary screen platform Character Chatter (www.characterchatter.com), fans can view video of both sequences and register their vote starting Friday, July 8, through Wednesday, July 13 at noonET. The winning decision will air in the Tuesday, July 19 episode of WHITE COLLAR and remain the main title sequence for the entire third season.

"Where would Neal Caffrey be without a second chance? Our new main title sequence has been hotly debated with opinions covering a broad spectrum," said series creator and executive producer Jeff Eastin. "We respect the opinions of our fans and we couldn't think of a better way to reward their dedication than empowering them with this decision."

"Our Characters Welcome brand philosophy is predicated on the inclusion of everyone - especially our audience," said Alexandra Shapiro, senior vice president brand marketing and digital for USA. "So when debate ensued among our core WHITE COLLAR fans we decided crowdsourcing was an optimal way to involve our fans in determining the main title sequence's fate."

USA will message about the poll to fans through the network's Character Chatter platform, which harnesses and amplifies the social buzz around the series by funneling in real-time a feed of text, images, and video from all social streams including Facebook, Twitter, Flickr and YouTube. The network will feature on-air snipes about the poll in the Tuesday, July 12 episode, and well as information on the WHITE COLLAR website, and call-outs on social outlets including Facebook and Twitter.

Currently in its third season, WHITE COLLAR focuses on the unlikely partnership between con artist Neal Caffrey (Matt Bomer) and FBI agent Peter Burke (Tim DeKay). Caffrey's expertise helps Burke catch other elusive criminals, proving that in order to solve the hardest crimes, you must hire the smartest criminal. But this season we're not sure whose side Caffrey is really on. The series also stars Tiffani Thiessen, Willie Garson, Marsha Thomason, Hilarie Burton and Sharif Atkins. Upcoming guest stars include Diahann Carroll, Lena Headey, Eliza Dushku, Brady Smith and Beau Bridges, who is featured in the mid-season finale on Tuesday, August 9. Joe Manganiello will guest star on an episode when the series returns for its second half of season three in January.

WHITE COLLAR was created by and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

URL for all linked messaging: http://characterchatter.usanetwork.com/show.php?show=whitecollar

To view the original series open, please visit: http://video.usanetwork.com/series/white_collar/features_1/new-opening/v1338262#////series/white_collar/features_1/original-opening/v1338261

To view the new series open, please visit: http://video.usanetwork.com/series/white_collar/features_1/new-opening/v1338262#////series/white_collar/features_1/new-opening/v1338262

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [july 2011]  


[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.