or


[07/12/11 - 11:56 AM]
Syfy Supercharges "Alphas" Campaign With NBCU Partnership, Hispanic Marketing and Shazam
Placements and partnerships will include Telemundo, Mun2, and Univision channels and Latin targeted radio buys.

[via press release from Syfy]

SYFY SUPERCHARGES "ALPHAS" CAMPAIGN WITH NBCU PARTNERSHIP, HISPANIC MARKETING AND SHAZAM

Syfy's Summer Campaign for Newest Original Series Launch Features: Innovative NBCU Cross Promotions in Wimbledon, Le Tour de France, Futbol Estelar, and America's Got Talent

The Largest Hispanic Media Buy in Channel History

Shazam Partnership in Theaters

YouTube Style Videos - "Found Footage" to Showcase AlphaPowers

NEW YORK - July 12, 2011 - Syfy sets its sights on summer with a supercharged marketing campaign supporting its new drama series Alphas, where ordinary people possessing extraordinary powers team up to solve a new brand of crime. The series premieres with a 90-minute episode on Monday, July 11, at 10PM (ET/PT), presented with limited commercial interruption by Verizon.

To promote Alphas with its team of superhuman lead characters, and reach a new generation of superhero fans, Syfy introduced a series of "found footage" videos that highlight the extraordinary accomplishments of seemingly ordinary people. < http://www.alphapowers.com> The short videos tie into the idea behind the origin of the show. Some of the amazing videos people might have captured on YouTube, or posted on Facebook, might actually be the work of Alphas.

Many of the summer's hottest sporting/entertainment events on television will also incorporate similar Alphas messages asking their fans "is it talent or is it Alpha powers?" Wimbledon, Le Tour de France, Futbol Estelar and America's Got Talent in partnership with NBC, cable channel Versus, and Telemundo, have all gotten in on the innovative cross promotional campaign.

Recognizing the importance of the young tech savvy Hispanic audience, Syfy will make its largest Hispanic media buy ever. Placements and partnerships will include Telemundo, Mun2, and Univision channels, Latin targeted radio buys in the New York, Chicago, Los Angeles and Dallas markets and a digital presence on Batanga, Pandora, AOL Latino and Yahoo! En Espanol.

Also, for the first time ever; Keep Your Phones on for this portion of the program. Moviegoers have been flocking to the multiplexes this summer to catch the latest Hollywood blockbusters. Now, audiences will be able to Shazam a :90 Alphas trailer in Screenvision theatres across the country and receive bonus content in front of titles such as Green Lantern, Transformers: Dark of the Moon, The Hangover Part II, Pirates of the Caribbean 4 and X-Men: First Class.

Finally, as a nod to superhero fans, Syfy will have a significant presence in more than 90 Marvel Comic titles including Spider-Man, The Hulk, Iron Man and X-Men.

Said Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy: "Alphas, with its superhuman yet relatable characters, is a new kind of show that can really breakout this summer. We are really excited to work with other NBCU nets to make the show "super" relevant for fans, as well as showcase Alphas to the very important and growing Hispanic market."

Debuting as part of Syfy's new Monday night original scripted programming lineup (leading off with Eureka at 8PM and Warehouse 13 at 9PM), Alphas follows a clandestine group of average citizens with amazing abilities operating within the U.S. Department of Defense and led by preeminent neurologist and psychiatrist Dr. Lee Rosen (Emmy Award-winner and Academy Award-nominee David Strathairn/Temple Grandin, Good Night, and Good Luck).

The ensemble cast also stars Malik Yoba (New York Undercover, Why Did I Get Married?), Warren Christie (October Road), Azita Ghanizada (Castle), Ryan Cartwright (Mad Men, Bones) and Laura Mennell (Watchmen). Alphas is a production of Universal Cable Productions and BermanBraun Television. Executive Producers are Zak Penn, Ira Steven Behr (The 4400) and Gail Berman, Lloyd Braun and Gene Stein for BermanBraun.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 99 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2011]  
S
M
T
W
T
F
S
     


· ALPHAS (SYFY)





[06/26/17 - 01:21 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, Debuts July 9 on HBO
Director Allen Hughes filmed Jimmy Iovine and Dr. Dre with unfettered access over a three-year period.

[06/26/17 - 01:06 PM]
"Fuller House" Returns Friday, September 22!
September 22, 2017 is the 30th anniversary of the original "Full House" premiere.

[06/26/17 - 12:15 PM]
Tuesday Nights Are Brave, Bold and Original with the Fifth Season Premiere of "The Fosters" and Two-Hour Series Premiere of New Original Drama "The Bold Type," on Tuesday, July 11
Both premieres will also be available on the Freeform app and Freeform.com (same date and time).

[06/26/17 - 10:17 AM]
Showtime(R) Presents "Tiffany Haddish: She Ready! From the Hood to Hollywood"!
In this hour-long special, the Los Angeles native tackles subjects ranging from her early days in foster care and being bullied on the playground to getting revenge on ex-boyfriends and introducing Will and Jada Pinkett Smith to Groupon.

[06/26/17 - 10:07 AM]
MTV Elevates Its Talent Game with New Comedy Series "SafeWord" from the Producers of "Lip Sync Battle"
"SafeWord" will premiere on Thursday, July 13, immediately following a new episode of "Wild 'N Out" and as part of MTV's "Throwdown Thursdays" comedy block.

[06/26/17 - 10:05 AM]
Nickelodeon Brings O-Town, Hillwood, Bikini Bottom, and More to Life at Comic-Con International: San Diego July 20-23, 2017
Nick will showcase its fan-favorite characters and popular shows with one-of-a-kind activations, panels, talent signings and interactive experiences.

[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/26/17 - 08:14 AM]
Hit Comedy Series "Ballers," Starring Dwayne Johnson, Returns for Season Three July 23, Exclusively on HBO
Guest stars include Richard Schiff, Steve Guttenberg, Steven Weber, Emayatzy Corinealdi and Serinda Swan.

[06/26/17 - 07:06 AM]
Yo! Spike Lee's New Joint, A Netflix Original Series Premieres on Thanksgiving, November 23, 2017
"She's Gotta Have It" from Academy Award(R) nominated director Spike Lee is a 10-episode contemporary update of Lee's 1986 revolutionary debut film.

[06/26/17 - 07:03 AM]
Nat Geo Releases Free Streaming of Highly Acclaimed Coal Documentary, From the Ashes
Starting today, through July 3, this important and timely film will be available commercial-free and unauthenticated via YouTube, Facebook, Hulu, Amazon, Google Play and VOD and unauthenticated on Natgeotv.com and Nat Geo TV Apps.

[06/26/17 - 07:01 AM]
ABC Discovers: Digital Talent Competition Now Live in the U.S.
Actors 18 and older are encouraged to visit ABCDiscovers.com to enter the contest for the chance to receive a one-year $25,000 talent deal with ABC.

[06/26/17 - 07:00 AM]
This Thursday, Join Justin Roiland and Dan Harmon for a Live, Spontaneous Evening of "Rick and Morty"
It all starts at 9:00/8:00c on AdultSwim.com.

[06/26/17 - 06:16 AM]
Marvel's New Television Series "Marvel's Inhumans" Will Premiere on ABC on Friday, September 29
The legendary comic book series will be brought to life in a way that has never been done before, as a version of the first two episodes will be shown globally in IMAX theatres for a two-week period, beginning September 1.

[06/26/17 - 06:05 AM]
Amazon Greenlights Untitled Hannah Grant Tour de France Project Exclusively for Prime Video
The series follows Grant as she and her crew source and prepare healthy, high-performance meals for Team Orica-Scott's nine riders during the 23-day endurance race that covers 21 stages and 2,200 miles.

[06/26/17 - 06:02 AM]
TLC Begins Casting Families, Friends and Neighbors for the Return of Hit Series "Trading Spaces"
After 10 years, one of the most beloved home design shows that started the home makeover craze is returning and looking for families and neighbors who would like the chance to have a room in their home renovated.