or


[07/13/11 - 12:36 PM]
Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions
"Curiosity: The Questions of Life" is set to debut Sunday, August 7 on the cable channel.

[via press release from Discovery]

Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions

Groundbreaking Global Multi-Platform Partnership Announced With 'CURIOSITY: THE QUESTIONS OF LIFE'

SILVER SPRING, Md., July 13, 2011 -- Discovery Communications announced today that Intel Corporation, a world leader in computing innovation, will be a presenting partner of CURIOSITY: THE QUESTIONS OF LIFE, the company's global multi-year, multi-platform venture. CURIOSITY will premiere in the United States in August and will air on Discovery Channel across Latin America, Europe, Middle East, Africa and Asia-Pacific beginning in September.

A first-of-its-kind investment for Intel, the company will use CURIOSITY as a global marketing platform in more than 40 countries, with key partnership elements including four CURIOSITY premiere episodes; integration into Curiosity.com, the exclusive and extensive online platform; participation in CURIOSITY's education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs.

"We are incredibly proud to partner with Intel on CURIOSITY and what we believe is a perfect fit of corporate missions. Just as Discovery has focused its 25-year mission on satisfying viewers' curiosity about the world around them, Intel is driven to advance how people work and live," said Clark Bunting, president and general manager Discovery Channel.

"Intel is proud to be the sole global sponsor of CURIOSITY, but it's a shame to call this a sponsorship," said Nancy Bhagat, vice president of Intel marketing strategy. "The partnership between Discovery Communications and Intel pushes the envelope in how we can jointly drive innovation and create better content for consumers. Curiosity is inherent in all of us and Intel was particularly driven by the theme as it relates to the company's ongoing curiosity and passion for developing technologies that will change how we think and act."

The partnership pairs Discovery Communications' quality content with Intel's high-quality technology allowing viewers worldwide, across multimedia platforms to be actively involved in asking questions, searching for answers and sparking curiosity. Primary elements of Intel's partnership for CURIOSITY include the following:

CURIOSITY THE SERIES

A robust part of the CURIOSITY series launch will be Intel's role as presenting partner on four premiere episodes and broad exposure in all 16 episodes of the first season. Scheduled to launch on Discovery Channel in the United States on Aug. 7 and in more than 210 countries and territories around the world in September, the landmark series will explore topics ranging from intelligence and neuroscience to nanotechnology.

Discovery will create short-form vignettes featuring Intel employees discussing what sparks their curiosity. In addition, Intel will be the centerpiece of a specially created "What Makes Us Curious" in-program feature to air during each episode of CURIOSITY season one, designed to engage viewers to further satisfy their curiosity by going online to gather more information about specific topics.

Additional on-air elements include tagged tune-in messaging, CURIOSITY Q&A podbusters and presenting partner billboards. To broaden the reach of the partnership, Intel will also leverage the property in more than 40 countries spanning five continents during global premiere of the series throughout the fourth quarter of 2011, with each local market developing locally driven and relevant activation plans to promote the series.

CURIOSITY.COM

The sweeping Intel partnership launched on Curiosity.com, the robust website featuring "deep dive" content that expands beyond the questions explored in the television series, and draws input from some of the greatest visionaries, scholars and trendsetters of our time. The site is filled with content from a distinguished group of thought leaders across various fields who serve as the founding experts and the cornerstone of the site. Several Intel employees are featured and integrated into the content on Curiosity.com. Intel also has homepage exposure, branded video, custom profile pages and podcasts and branding in select topic areas such as nanotechnology, computing, neuroscience and space exploration.

"SPARK YOUR CURIOSITY" EDUCATION INITIATIVE

In keeping with both companies' deep commitment to and experience in the Education space, Discovery Education, the leader in digital, video-based learning, will develop for Intel a co-branded "Spark Your Curiosity" online portal destination for middle and high school educators, students and families. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education's "Spark Your Curiosity" initiative will feature six, standards-aligned companion curriculum topics drawn from the compelling questions examined in CURIOSITY the series and online at Curiosity.com to engage the nation's students in the critical disciplines of science, technology, engineering and math. "Spark Your Curiosity" will launch in the third quarter of 2011.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com..

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.





  [july 2011]  
S
M
T
W
T
F
S
     


· CURIOSITY (DISCOVERY)





[07/26/17 - 03:10 PM]
HBO/Cinemax Programming Overview - Summer 2017
The company recaps its plans for the rest of the year and beyond.

[07/26/17 - 03:09 PM]
Five-Part Miniseries "Chernobyl," Starring Jared Harris, Produced by Sister Pictures and The Mighty Mint as an HBO/Sky Television Co-Production, to Begin Filming Next Year
Harris will play Valery Legasov, the Soviet scientist chosen by the Kremlin to investigate the accident.

[07/26/17 - 03:08 PM]
"Baltimore Rising," Chronicling the Struggle of Police and Activists to Hold the City Together in the Wake of Strife, Debuts in November on HBO
Directed by Sonja Sohn, the film follows activists, police officers, community leaders and gang affiliates, who struggle to hold Baltimore together, even as the homicide rate hits record levels.

[07/26/17 - 03:07 PM]
HBO Announces Documentary Lineup for the Second Half of 2017
Highlights include Alex Gibney and Blair Foster's Rolling Stone documentary, due in November.

[07/26/17 - 03:06 PM]
Hit HBO Comedy Series "Curb Your Enthusiasm," Starring Larry David, Returns for Its Ninth Season Oct. 1
Guest stars this season include Elizabeth Banks, Ed Begley, Jr., Carrie Brownstein, Bryan Cranston, Lauren Graham, Jimmy Kimmel, Nick Offerman, Nasim Pedrad and Elizabeth Perkins.

[07/26/17 - 03:05 PM]
James Franco and Maggie Gyllenhaal Star in HBO Drama Series "The Deuce," Created by David Simon and George Pelecanos, Debuting Sept. 10
The show's title comes from the local slang for New York's fabled 42nd Street.

[07/26/17 - 03:03 PM]
ESPN Films' Ric Flair 30 for 30 "Nature Boy" Premieres November 7
Director Rory Karpf will take an inside look at Flair's story, including his triumphs, his tragedies, and his pivotal role in turning pro wrestling into mainstream sports entertainment.

[07/26/17 - 03:01 PM]
Jon Stewart Returns to HBO for His First Stand-Up Special in 21 Years
Additionally, this fall Stewart will host the latest "Night of Too Many Stars" all-star benefit for NEXT For AUTISM, to be presented live from The Theater at Madison Square Garden in New York on Saturday, November 18.

[07/26/17 - 01:33 PM]
Comic-Con Trailer for "The Walking Dead," Viewed More Than 31 Million Times in Four Days Breaking Own Record for Views
AMC spins the digital numbers for the trailer to date.

[07/26/17 - 12:38 PM]
21 Million Viewers Tune In to Simulcast Premiere of Disney's "Descendants 2" in Live + 3 Data
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 11:14 AM]
Electus Partners with Michael Franzese, Moshe Diamant, and Michael Tadross Jr. to Create New Mafia Series "American Royalty"
The project is a revealing and uncompromising look back at a time when mobsters were bigger than life, often bringing politicians and corporate executives to their knees.

[07/26/17 - 11:00 AM]
Freeform Dives Into Production on New Original Drama Series "Siren"
Sibongile "Sibo" Mlambo joins the previously announced cast of Alex Roe, Eline Powell, Fola Evans-Akingbola, Ian Verdun and Rena Owen.

[07/26/17 - 10:58 AM]
PBS Announces "We'll Meet Again" with Ann Curry, New Six-Part Series Premiering Winter 2018
Exploring some of history's most dramatic events from across the globe through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[07/26/17 - 10:50 AM]
Animal Planet's "Rescue Dog to Super Dog" Gives Assistance and Comfort to People in Need and a Second Chance to Shelter Dogs
The newcomer launches Saturday, August 12 at 10:00/9:00c.

[07/26/17 - 10:49 AM]
Former NASA Astronaut Mike Massimino to Anchor Science Channel's Primetime Coverage of the Great American Eclipse on Monday, August 21 at 9 PM
In addition, Massimino will serve as guide to the definitive series on our closest neighbors in the solar system, "The Planets," premiering Tuesday, August 22 at 10:00/9:00c.