or


[07/13/11 - 12:36 PM]
Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions
"Curiosity: The Questions of Life" is set to debut Sunday, August 7 on the cable channel.

[via press release from Discovery]

Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions

Groundbreaking Global Multi-Platform Partnership Announced With 'CURIOSITY: THE QUESTIONS OF LIFE'

SILVER SPRING, Md., July 13, 2011 -- Discovery Communications announced today that Intel Corporation, a world leader in computing innovation, will be a presenting partner of CURIOSITY: THE QUESTIONS OF LIFE, the company's global multi-year, multi-platform venture. CURIOSITY will premiere in the United States in August and will air on Discovery Channel across Latin America, Europe, Middle East, Africa and Asia-Pacific beginning in September.

A first-of-its-kind investment for Intel, the company will use CURIOSITY as a global marketing platform in more than 40 countries, with key partnership elements including four CURIOSITY premiere episodes; integration into Curiosity.com, the exclusive and extensive online platform; participation in CURIOSITY's education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs.

"We are incredibly proud to partner with Intel on CURIOSITY and what we believe is a perfect fit of corporate missions. Just as Discovery has focused its 25-year mission on satisfying viewers' curiosity about the world around them, Intel is driven to advance how people work and live," said Clark Bunting, president and general manager Discovery Channel.

"Intel is proud to be the sole global sponsor of CURIOSITY, but it's a shame to call this a sponsorship," said Nancy Bhagat, vice president of Intel marketing strategy. "The partnership between Discovery Communications and Intel pushes the envelope in how we can jointly drive innovation and create better content for consumers. Curiosity is inherent in all of us and Intel was particularly driven by the theme as it relates to the company's ongoing curiosity and passion for developing technologies that will change how we think and act."

The partnership pairs Discovery Communications' quality content with Intel's high-quality technology allowing viewers worldwide, across multimedia platforms to be actively involved in asking questions, searching for answers and sparking curiosity. Primary elements of Intel's partnership for CURIOSITY include the following:

CURIOSITY THE SERIES

A robust part of the CURIOSITY series launch will be Intel's role as presenting partner on four premiere episodes and broad exposure in all 16 episodes of the first season. Scheduled to launch on Discovery Channel in the United States on Aug. 7 and in more than 210 countries and territories around the world in September, the landmark series will explore topics ranging from intelligence and neuroscience to nanotechnology.

Discovery will create short-form vignettes featuring Intel employees discussing what sparks their curiosity. In addition, Intel will be the centerpiece of a specially created "What Makes Us Curious" in-program feature to air during each episode of CURIOSITY season one, designed to engage viewers to further satisfy their curiosity by going online to gather more information about specific topics.

Additional on-air elements include tagged tune-in messaging, CURIOSITY Q&A podbusters and presenting partner billboards. To broaden the reach of the partnership, Intel will also leverage the property in more than 40 countries spanning five continents during global premiere of the series throughout the fourth quarter of 2011, with each local market developing locally driven and relevant activation plans to promote the series.

CURIOSITY.COM

The sweeping Intel partnership launched on Curiosity.com, the robust website featuring "deep dive" content that expands beyond the questions explored in the television series, and draws input from some of the greatest visionaries, scholars and trendsetters of our time. The site is filled with content from a distinguished group of thought leaders across various fields who serve as the founding experts and the cornerstone of the site. Several Intel employees are featured and integrated into the content on Curiosity.com. Intel also has homepage exposure, branded video, custom profile pages and podcasts and branding in select topic areas such as nanotechnology, computing, neuroscience and space exploration.

"SPARK YOUR CURIOSITY" EDUCATION INITIATIVE

In keeping with both companies' deep commitment to and experience in the Education space, Discovery Education, the leader in digital, video-based learning, will develop for Intel a co-branded "Spark Your Curiosity" online portal destination for middle and high school educators, students and families. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education's "Spark Your Curiosity" initiative will feature six, standards-aligned companion curriculum topics drawn from the compelling questions examined in CURIOSITY the series and online at Curiosity.com to engage the nation's students in the critical disciplines of science, technology, engineering and math. "Spark Your Curiosity" will launch in the third quarter of 2011.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com..

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.





  [july 2011]  
S
M
T
W
T
F
S
     


· CURIOSITY (DISCOVERY)









[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.