or


[07/13/11 - 12:36 PM]
Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions
"Curiosity: The Questions of Life" is set to debut Sunday, August 7 on the cable channel.

[via press release from Discovery]

Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions

Groundbreaking Global Multi-Platform Partnership Announced With 'CURIOSITY: THE QUESTIONS OF LIFE'

SILVER SPRING, Md., July 13, 2011 -- Discovery Communications announced today that Intel Corporation, a world leader in computing innovation, will be a presenting partner of CURIOSITY: THE QUESTIONS OF LIFE, the company's global multi-year, multi-platform venture. CURIOSITY will premiere in the United States in August and will air on Discovery Channel across Latin America, Europe, Middle East, Africa and Asia-Pacific beginning in September.

A first-of-its-kind investment for Intel, the company will use CURIOSITY as a global marketing platform in more than 40 countries, with key partnership elements including four CURIOSITY premiere episodes; integration into Curiosity.com, the exclusive and extensive online platform; participation in CURIOSITY's education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs.

"We are incredibly proud to partner with Intel on CURIOSITY and what we believe is a perfect fit of corporate missions. Just as Discovery has focused its 25-year mission on satisfying viewers' curiosity about the world around them, Intel is driven to advance how people work and live," said Clark Bunting, president and general manager Discovery Channel.

"Intel is proud to be the sole global sponsor of CURIOSITY, but it's a shame to call this a sponsorship," said Nancy Bhagat, vice president of Intel marketing strategy. "The partnership between Discovery Communications and Intel pushes the envelope in how we can jointly drive innovation and create better content for consumers. Curiosity is inherent in all of us and Intel was particularly driven by the theme as it relates to the company's ongoing curiosity and passion for developing technologies that will change how we think and act."

The partnership pairs Discovery Communications' quality content with Intel's high-quality technology allowing viewers worldwide, across multimedia platforms to be actively involved in asking questions, searching for answers and sparking curiosity. Primary elements of Intel's partnership for CURIOSITY include the following:

CURIOSITY THE SERIES

A robust part of the CURIOSITY series launch will be Intel's role as presenting partner on four premiere episodes and broad exposure in all 16 episodes of the first season. Scheduled to launch on Discovery Channel in the United States on Aug. 7 and in more than 210 countries and territories around the world in September, the landmark series will explore topics ranging from intelligence and neuroscience to nanotechnology.

Discovery will create short-form vignettes featuring Intel employees discussing what sparks their curiosity. In addition, Intel will be the centerpiece of a specially created "What Makes Us Curious" in-program feature to air during each episode of CURIOSITY season one, designed to engage viewers to further satisfy their curiosity by going online to gather more information about specific topics.

Additional on-air elements include tagged tune-in messaging, CURIOSITY Q&A podbusters and presenting partner billboards. To broaden the reach of the partnership, Intel will also leverage the property in more than 40 countries spanning five continents during global premiere of the series throughout the fourth quarter of 2011, with each local market developing locally driven and relevant activation plans to promote the series.

CURIOSITY.COM

The sweeping Intel partnership launched on Curiosity.com, the robust website featuring "deep dive" content that expands beyond the questions explored in the television series, and draws input from some of the greatest visionaries, scholars and trendsetters of our time. The site is filled with content from a distinguished group of thought leaders across various fields who serve as the founding experts and the cornerstone of the site. Several Intel employees are featured and integrated into the content on Curiosity.com. Intel also has homepage exposure, branded video, custom profile pages and podcasts and branding in select topic areas such as nanotechnology, computing, neuroscience and space exploration.

"SPARK YOUR CURIOSITY" EDUCATION INITIATIVE

In keeping with both companies' deep commitment to and experience in the Education space, Discovery Education, the leader in digital, video-based learning, will develop for Intel a co-branded "Spark Your Curiosity" online portal destination for middle and high school educators, students and families. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education's "Spark Your Curiosity" initiative will feature six, standards-aligned companion curriculum topics drawn from the compelling questions examined in CURIOSITY the series and online at Curiosity.com to engage the nation's students in the critical disciplines of science, technology, engineering and math. "Spark Your Curiosity" will launch in the third quarter of 2011.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com..

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.





  [july 2011]  
S
M
T
W
T
F
S
     


· CURIOSITY (DISCOVERY)











[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/26/14 - 07:01 AM]
Little Big Town Joins Darius Rucker to Announce Final Nominees for "The 48th Annual CMA Awards" on ABC's "Good Morning America"
"The combination of Little Big Town and Darius Rucker announcing the final nominees for the 2014 CMA Awards is something you don't want to miss," said CMA Chief Executive Officer Sarah Trahern.

[08/26/14 - 06:15 AM]
CNBC Renews "Restaurant Startup" for a Second Season
10 original hour-long episodes will premiere in January 2015.

[08/25/14 - 08:01 PM]
66th Emmy Awards Winners List
"Breaking Bad" was honored as Outstanding Drama Series while "Modern Family" was named Outstanding Comedy Series.

[08/25/14 - 01:04 PM]
"The Kelly Cutrone Project" Premieres Saturday, September 6 on CW Seed
"I wanted to create a show that would thrive and live on the internet that spoke directly to young people, and CW Seed was the perfect place to open that discussion," says Cutrone.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 12:24 PM]
China's Dragon TV to Air 10 Episodes of The Goddesses' New Clothes Based on NBC's "Fashion Star"
The 10-episode series, "The Goddesses' New Clothes," premiered on Dragon TV on Saturday, August 23.

[08/25/14 - 12:05 PM]
"Oprah's The Life You Want Weekend" Arena Tour Teams with Discovery Education and Step Up to Provide Tickets for Outstanding Educators, Mentors and Mentees Across the U.S.
In each of the eight U.S. cities the tour will visit this fall, pairs of tickets will be distributed via Discovery Education and Step Up.

[08/25/14 - 10:13 AM]
The Fourth Season of the Hub Network's Emmy(R) Award-Winning Series "R.L. Stine's The Haunting Hour: The Series" Returns with Outstanding New and Returning Guest Stars, October 4
China Anne McClain, Sean Giambrone, Mason Cook, Luke Benward, Nolan Gould, Joey King, Freya Tingley and Margot Kidder are among those on tap.

[08/25/14 - 09:48 AM]
Animal Planet's Going Into Labor This Holiday Weekend with the "Labor Live" Multimedia Event
Plus: look for the return of "Mud Lovin' Rebels" this Sunday beginning at 8:00/7:00c.

[08/25/14 - 09:46 AM]
Destination America Dares to Find the Most Petrifying Beasts in America in the All-New Series "Alaska Monsters"
The network's latest entry bows Friday, September 12 at 9:00/8:00c.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:25 AM]
We're Not in Kansas Anymore: ID's New Series "Dead on Arrival" Features Big City Dreams Turned Deadly Nightmares
The newcomer launches Wednesday, September 3 at 10:00/9:00c on the cable channel.

[08/25/14 - 09:19 AM]
Lifetime Orders Glen Mazzara's "Damien" Straight to Series
Based on the classic horror film, The Omen, the series follows the adult life of Damien Thorn, the mysterious child from the 1976 motion picture who has grown up, seemingly unaware of the satanic forces around him.

[08/25/14 - 09:16 AM]
All Facets of the World Wide Web Will Be Explored and Exposed When "Tosh.0" Returns with New Episodes Debuting on Tuesday, August 26 at 10:00 P.M. ET/PT
In addition, "Tosh.0" checks in on a few people from past "Web Redemptions" and "CeWEBrity Profiles" including X-12, Antoine Dodson, Bad Finger and of course, Fanny (a.k.a. Risky Business Girl).