or


[07/13/11 - 12:36 PM]
Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions
"Curiosity: The Questions of Life" is set to debut Sunday, August 7 on the cable channel.

[via press release from Discovery]

Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions

Groundbreaking Global Multi-Platform Partnership Announced With 'CURIOSITY: THE QUESTIONS OF LIFE'

SILVER SPRING, Md., July 13, 2011 -- Discovery Communications announced today that Intel Corporation, a world leader in computing innovation, will be a presenting partner of CURIOSITY: THE QUESTIONS OF LIFE, the company's global multi-year, multi-platform venture. CURIOSITY will premiere in the United States in August and will air on Discovery Channel across Latin America, Europe, Middle East, Africa and Asia-Pacific beginning in September.

A first-of-its-kind investment for Intel, the company will use CURIOSITY as a global marketing platform in more than 40 countries, with key partnership elements including four CURIOSITY premiere episodes; integration into Curiosity.com, the exclusive and extensive online platform; participation in CURIOSITY's education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs.

"We are incredibly proud to partner with Intel on CURIOSITY and what we believe is a perfect fit of corporate missions. Just as Discovery has focused its 25-year mission on satisfying viewers' curiosity about the world around them, Intel is driven to advance how people work and live," said Clark Bunting, president and general manager Discovery Channel.

"Intel is proud to be the sole global sponsor of CURIOSITY, but it's a shame to call this a sponsorship," said Nancy Bhagat, vice president of Intel marketing strategy. "The partnership between Discovery Communications and Intel pushes the envelope in how we can jointly drive innovation and create better content for consumers. Curiosity is inherent in all of us and Intel was particularly driven by the theme as it relates to the company's ongoing curiosity and passion for developing technologies that will change how we think and act."

The partnership pairs Discovery Communications' quality content with Intel's high-quality technology allowing viewers worldwide, across multimedia platforms to be actively involved in asking questions, searching for answers and sparking curiosity. Primary elements of Intel's partnership for CURIOSITY include the following:

CURIOSITY THE SERIES

A robust part of the CURIOSITY series launch will be Intel's role as presenting partner on four premiere episodes and broad exposure in all 16 episodes of the first season. Scheduled to launch on Discovery Channel in the United States on Aug. 7 and in more than 210 countries and territories around the world in September, the landmark series will explore topics ranging from intelligence and neuroscience to nanotechnology.

Discovery will create short-form vignettes featuring Intel employees discussing what sparks their curiosity. In addition, Intel will be the centerpiece of a specially created "What Makes Us Curious" in-program feature to air during each episode of CURIOSITY season one, designed to engage viewers to further satisfy their curiosity by going online to gather more information about specific topics.

Additional on-air elements include tagged tune-in messaging, CURIOSITY Q&A podbusters and presenting partner billboards. To broaden the reach of the partnership, Intel will also leverage the property in more than 40 countries spanning five continents during global premiere of the series throughout the fourth quarter of 2011, with each local market developing locally driven and relevant activation plans to promote the series.

CURIOSITY.COM

The sweeping Intel partnership launched on Curiosity.com, the robust website featuring "deep dive" content that expands beyond the questions explored in the television series, and draws input from some of the greatest visionaries, scholars and trendsetters of our time. The site is filled with content from a distinguished group of thought leaders across various fields who serve as the founding experts and the cornerstone of the site. Several Intel employees are featured and integrated into the content on Curiosity.com. Intel also has homepage exposure, branded video, custom profile pages and podcasts and branding in select topic areas such as nanotechnology, computing, neuroscience and space exploration.

"SPARK YOUR CURIOSITY" EDUCATION INITIATIVE

In keeping with both companies' deep commitment to and experience in the Education space, Discovery Education, the leader in digital, video-based learning, will develop for Intel a co-branded "Spark Your Curiosity" online portal destination for middle and high school educators, students and families. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education's "Spark Your Curiosity" initiative will feature six, standards-aligned companion curriculum topics drawn from the compelling questions examined in CURIOSITY the series and online at Curiosity.com to engage the nation's students in the critical disciplines of science, technology, engineering and math. "Spark Your Curiosity" will launch in the third quarter of 2011.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com..

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.





  [july 2011]  
S
M
T
W
T
F
S
     


· CURIOSITY (DISCOVERY)









[05/28/15 - 03:00 PM]
ABC Family Casts Jon Cor as Hodge Starkweather for Its Saga Series "Shadowhunters"
Hodge Starkweather is the weapons trainer at the Shadowhunters New York Institute and a former Circle member.

[05/28/15 - 12:31 PM]
Keke Palmer Will Join the Pink Ladies in "Grease: Live" on FOX
In addition, Broadway writers Robert Cary ("Anything but Love," "Ira & Abby") and Jonathan Tolins ("Buyer & Cellar," "The Last Sunday in June") will write the live television adaptation.

[05/28/15 - 12:04 PM]
Crown Media Family Networks & Best Friends Animal Society Commemorate June's Adopt-a-Shelter-Cat Month on Hallmark Channel's Daytime Lifestyle Program, "Home & Family"
Happy the Cat, a rescue himself and official feline ambassador to Hallmark Channel's Pet Project, will be the face of the month-long stunt and will make a special appearance on "Home & Family."

[05/28/15 - 11:07 AM]
Bakers Battle to Rise to the Top on Food Network's "Cake Wars"
Jonathan Bennett hosts this grueling competition, as the decorated bakers aim to impress master pastry chefs Ron Ben-Israel and Waylynn Lucas, as well as episodic guest judges.

[05/28/15 - 11:00 AM]
AMC's "Hell on Wheels" Season 5 to Premiere Saturday, July 18 at 9:00PM ET/PT
Seven new episodes will air this summer, with the final seven episodes of the series following in 2016.

[05/28/15 - 10:54 AM]
Electus International Signs Multiple Finished Tape Deals for ITV's "Bear Grylls: Mission Survive"
The six episode series, which premiered in the UK in February 2015, is produced by Bear Grylls Ventures, Electus, and betty.

[05/28/15 - 10:52 AM]
The Final Countdown to FIFA Women's World Cup 2015(TM) Has Begun
The campaign marks the crescendo of an unprecedented, company-wide multi-platform marketing initiative that began in 2014.

[05/28/15 - 10:51 AM]
NBC Announces Casting Call for Dorothy in Holiday Production of "The Wiz Live!"
Casting directors will be looking for a young African-American woman between 18-27 years old.

[05/28/15 - 10:45 AM]
"Unraveled" and "I'd Kill for You" Are Back - Hit Peacock Productions Series Return to Investigation Discovery
Both series are set to premiere in 2016.

[05/28/15 - 10:19 AM]
The Return of WE tv's "Braxton Family Values" Delivers 1.8 Million Total Viewers and a Series High Among Adults and Women 25-54
WE tv further spins the numbers for Thursday, May 21.

[05/28/15 - 10:06 AM]
"The Big Bang Theory" Goes Stratospheric for STEM Scholars
In the first-ever university scholarship at UCLA created by and named for a television series, "The Big Bang Theory" and the Chuck Lorre Family Foundation have established The Big Bang Theory Scholarship Endowment.

[05/28/15 - 10:05 AM]
"Lauren Lake's Paternity Court" Begins Third Season of Production in Atlanta
"With the series receiving ratings highs this season, I'm ecstatic to be returning to Atlanta for our third season to help people resolve their legal paternity issues," said Lauren Lake.

[05/28/15 - 09:31 AM]
Spike TV's "Catch a Contractor" Returns for a Third Season of Exposing Crooked Contractors on Sunday, June 21 at 10PM ET/PT
This season not only sets out to aid 10 new families in grim living circumstances, but also gives viewers a never-before-seen glimpse behind the scenes of the tense sting operations and the meticulous coordination needed to nab these deceitful conmen.

[05/28/15 - 09:23 AM]
Oxygen Media Launches New Online Destination "Very Real" as a One-Stop Shop for Millennial Women
"Very Real" will be home to digital content including shareable videos, in-depth features, blogs, quizzes, listicles and more.

[05/28/15 - 09:22 AM]
Video: Comedy Central Sets Premiere Date for "The Daily Show with Trevor Noah"
Trevor Noah starts his new job on Monday, September 28.