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[07/19/11 - 08:44 AM]
Planet Green Partners with General Motors on World Premiere Television Event: "Detroit in Overdrive"
The three-part documentary premieres on Thursday, August 4 starting at 8:00/7:00c.

[via press release from Planet Green]

Planet Green Partners with General Motors on World Premiere Television Event: DETROIT IN OVERDRIVE

--Three-Part Special Follows the People of Detroit Reinventing Their Lives and Their City; World Premiere Airs on Planet Green on Thursday, August 4, at 8PM ET--

SILVER SPRING, Md., July 19, 2011 -- Detroit was once known for dominating the world's automotive production, creating the Motown Sound, and its one-of-a-kind blue-collar work ethic. Currently, however, the Motor City finds itself at a crossroads. Global competition, a global recession, and a declining population have taken a severe toll on what was once America's industrial backbone. Despite these challenges, die-hard Detroiters still have not given up on restoring this once thriving metropolis.

In a world premiere television event, Planet Green and General Motors present DETROIT IN OVERDRIVE, the story of a diverse citizenry working together to overcome tremendous odds to rebuild their cherished Motor City -- and create a 21st Century Detroit. The three-part documentary, DETROIT IN OVERDRIVE, premieres on Planet Green on Thursday, August 4 starting at 8PM ET.

"It's been an honor to partner with General Motors on this inspiring project, as there is no more steadfast supporter of the Detroit community," said Laura Michalchyshyn, president and general manager of Planet Green. "It was our goal to document and inspire new awareness of a once-thriving city being resurrected by its devoted citizens and communities. We are thrilled to offer America a close look at the struggles Detroiters have had to face -- and how they are fighting back for the city they love."

"In addition to doing everything we can to support the city of Detroit, we also need to support the efforts to communicate the City's progress and positive stories," said Joel Ewanick, General Motors Chief Marketing Officer. "Working with Planet Green, we are pleased to present this story about the great American spirit and the great stories behind the rebirth of this important American city."

DETROIT IN OVERDRIVE is a case study of the dynamic individuals who are tackling issues -- both big and small -- and working together to re-establish a community that has slowly fallen apart due to years of an ailing economy. Each hour-long episode features four stories of residents working to revitalize, and bring attention to the city, with hopes of boosting its struggling economy. Individuals and stories featured in each episode include:

Episode One: Reinventing the Motor City

World Premiere: Thursday, August 4 at 8PM ET

Fashion designer Joe Faris moved back to Detroit from New York City to start a garment company. His line of jeans, Motor City Denim, are designed and constructed in a retrofitted factory -- TDIC -- that has made protective covers for robots for the automotive industry for more than 30 years. Joe's new denim designs incorporate seatbelts, rivets and other car inspired elements found around the factory. Five-time Grammy nominated rocker and Detroit native, Kid Rock created his own beer label, Badass Beer, to create jobs and give back to the city he loves. John Bradburn is an environmental engineer at General Motors, whose family has worked in the automotive industry for multiple generations. The Bradburns have adapted to changing times and a shifting economy. FIRST Robotics is an afterschool program created by American inventor Dean Kamen for high school students to pique their interest in robotics. A local Detroit high school, Finney High, is a prime candidate to introduce underprivileged students to the world of engineering. Meet 18 year-old-senior, Jacob Durrah, who has acquired a newfound interest in robotics and engineering through this groundbreaking program.

Episode Two: Art Saves Detroit

World Premiere: Thursday, August 4 at 9PM ET

Tyree Guyton, best known for the Heidelberg Project, is an artist recognized around the globe. His new installation, Street Folk addresses Detroit's homeless problem head-on. In a sweep of inspiration, Tyree plans to pave an entire city street with 10,000 shoes collected from all over the world. In the wake of record moguls like Barry Gordy, Woodbridge Records is a start-up record label with three bands under its belt and a drive to make a mark on Detroit's illustrious music scene. Andrew Beer, the founder of the label is at the helm of nurturing, producing, promoting and distributing the bands on the label. College for Creative Studies is one of the leading design schools in the world with a distinct focus on automobile design. Here, adjunct professor, John Manoogian, a 33-year veteran car designer for General Motors, teaches a rigorous, yet gratifying design studio class. The Sphinx Organization puts musical instruments in the hands of Latino and African American children to expose them to classical music and encourage a career in the arts. High school senior China Leitner has been playing trumpet in the Sphinx Program for years, has an upcoming audition with Wayne State University where a big scholarship is within reach, a determining factor as to whether or not China will go to college.

Episode Three: It Takes a Village

World Premiere: Thursday, August 4 10PM ET

Veronika Scott, a fourth year student at the College for Creative Studies, has designed a heat-capturing coat that turns into a sleeping bag. Made for the homeless, and constructed by the homeless, her product has become a multi-stage program that aims to provide housing, food and jobs. Viewers sit in on a monthly event called "Soup," where young artists pay a small fee to come together for a simple dinner of soup and bread, and pitch projects to better their community of Hamtramck (a neighborhood completely surrounded by metro Detroit). The Russell Industrial Center (RIC), originally a 1925 auto body plant is a 2.2-million-square-foot, seven building complex. A community unto itself, RIC is now home to many artists, craftspeople, and small businesses. Eric Novack, operations manager, visits with Mike Dion, an artist who makes sculpture out of junk and Andy Kem, a furniture designer and digital sculptor at General Motors.

Some Detroiters are spearheading a local food movement. Edith Floyd takes matters into her own hands and starts an urban garden where abandoned and blighted houses once stood. She is one of a growing number of Detroit's urban poor, determined to eat healthy and become self-sufficient in a city with very few food options. Kristyn Koth and Malik Muqaribu feed Detroiters in their 1956 Airstream, "The Pink Flamingo," delivering fresh organic food to Detroiters in a unique mobile food truck.

DETROIT IN OVERDRIVE is a co-production between Planet Green, Discovery Studios, LLC and General Motors. Michael Selditch is director and executive producer. For Planet Green, executive producers are Lynne Kirby, Lynn Sadofsky and Laura Giacalone. For Discovery Studios, LLC, executive producers are Robin L. Sestero and Bill Gardner.

About Planet Green:

Planet Green is the multiplatform media destination for people looking for something new. Launched on June 4, 2008, Planet Green is following the evolving conversation about sustainability and is the entertainment brand that champions the visionaries who move our world forward in small and large ways. Planet Green and its two robust Web sites, planetgreen.com and TreeHugger.com, offer unique, insightful and inspiring content related to how we can evolve to live a better, brighter future. Planet Green's original programming, digital tools and content will entertain, educate and activate. For more information, go to www.planetgreen.com.

About General Motors:

General Motors (NYSE: GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 202,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 30 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on the new General Motors can be found at www.gm.com.





  [july 2011]  
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