Nick News With Linda Ellerbee Reports on 9/11 for Kids Too Young to Remember, In "What Happened?: The Story of September 11, 2001," Airing Sept. 1 at 9 P.M. (ET/PT) on Nickelodeon
Special Report as 10th Anniversary Approaches Features Former White House Press Secretary
Ari Fleischer; Former Assistant Secretary of Homeland Security Juliette Kayyem; Chairman of
the 9/11 Commission Tom Kean; and Television Journalist Aaron Brown
Nickelodeon and American Psychological Association (APA) Create Companion Discussion
Guide for Adults, Educators and Caregivers to Address 9/11 with Kids
NEW YORK, July 29, 2011 - Most kids today don't have first-hand recollections of the events of Sept. 11,
2001, because they were too young, or weren't born yet. For many of them, there is confusion about what
happened, and why. As the 10th anniversary of the attacks approaches, Nick News with Linda Ellerbee will give
kids their own forum to talk about the events of that day, address some of their misconceptions and answer their
questions, in "What Happened?: The Story of September 11, 2001," premiering Thursday, Sept. 1, at 9 p.m.
(ET/PT) on Nickelodeon. The special will air commercial-free and is being complemented with an online
discussion guide for parents, educators and caregivers, specially created through a partnership between
Nickelodeon and the American Psychological Association (APA).
"As Nick News has done for the last 20 years, we will explain what happened in clear, simple terms," said
Ellerbee. "No matter what the subject or issue, we have always tried to follow the same principles: ignorance is
not bliss; ignorance is dangerous. And wherever you see bad stuff happening, you see good people trying to
make it better."
As a complement to the special, and to help parents, educators and caregivers talk to kids about the difficult
emotions and feelings that may arise as attention to the anniversary grows, Nickelodeon has partnered with the
APA to create a discussion guide to help address 9/11 with kids ages 6 to 14 in a factual and sensitive manner.
Written by Robin H. Gurwitch, PhD, a Professor and Program Coordinator of the National Center for School
Crisis and Bereavement at Cincinnati Children's Hospital Medical Center on behalf of the APA, the resource
will give parents and educators tips on: recognizing a child's worries or other anxieties in reaction to 9/11;
recognizing what is normal in terms of such worries; and how to help children cope. The guide will be available
on TheBigHelp.com, Nick's prosocial online hub; Nickelodeon's ParentsConnect.com, the network's online
resource for parenting advice and community; the APA's homepage (www.apa.org). The APA has also invited
its members to host screenings and share the curriculum materials with parents and educators in their local
According to original Nickelodeon research on the significance of 9/11 to the Millennial generation (ages 8-27),
92% of kids as young as ages 8-11 are aware of the importance of that day's events. However, as Ellerbee and
Nick News learned from kids they spoke to, there are varying ideas and beliefs about what actually transpired:
"I heard that on 9/11, 500 planes disappeared into the air"; I think they might have smuggled bombs into the
planes"; and "I heard some people say they think 9/11 never happened."
To help address these misconceptions, "What Happened?: The Story of September 11, 2001," tells the story
of that day and features first-hand accounts from young adults who were kids at the time, including: Lucas, 10
years old when he watched the Towers fall, one block away from his home; Magee, 11 when she ran from debris
and was evacuated from her home five blocks away from the World Trade Center; Alexis, 7 when her father, a
NYFD paramedic, was one of the first responders; Sarah, 14 when her sister was a passenger on hijacked United
Airlines Flight 93; and Jaimie, 7 years old when he was in the second-grade classroom where President Bush
was first told of the attacks.
Nick News also assembles experts to take on kids' questions about 9/11 and its aftermath. Tackling kids' queries
about who was responsible and their motives, sentiment toward Muslims in America since the attacks and the
significance of Osama Bin Laden's death, among others, are: Aaron Brown, principle anchor for CNN's original
Sept. 11, 2001, coverage; Ari Fleischer, former White House Press Secretary under President George Bush;
Juliette Kayyem, former Assistant Secretary of Homeland Security; Tom Kean, Chairman of the 9/11
Commission; Akbar Ahmed, American University's Chair of Islamic Studies; and Bruce Hoffman, Georgetown
University Professor and author of Inside Terrorism.
As the show's coda, Nick News has created a montage of cards and letters written by kids following the 2001
attacks, displaying, as Ellberbee notes, "under the most horrific circumstances, the triumph of the human spirit."
In 2001, Nick News aired a 9/11 special report and PSA in which Ellerbee asked kids to write letters of thanks
and support to firefighters, police and rescue workers at Ground Zero, and Nickelodeon would deliver them.
The network was inundated with letters from kids across the country, and more than 40,000 letters ultimately
arrived and were distributed.
Nick News, produced by Lucky Duck Productions, marks its 20th year on the air in 2011 and is the longestrunning
kids' news show in television history. It has built its reputation on the respectful and direct way it
speaks to kids about the important issues of the day. Over the years, Nick News has received more than 20
Emmy nominations and won its eighth Emmy Award in 2010 for The Face of Courage: Kids Living with
Cancer for Outstanding Children's Nonfiction Program. Additional Emmy wins for outstanding children's
programming include: Coming Home: When Parents Return from War (2009); The Untouchable Kids of India
(2008); Private Worlds: Kids and Autism (2007); Never Again: From the Holocaust to the Sudan (2005); Faces
of Hope: The Kids of Afghanistan (2002) and What Are You Staring At? (1998). In addition, in 1995, the entire
series won the Emmy.
In 2009, Nick News was honored with the Edward R. Murrow Award for best Network News Documentary for
Coming Home: When Parents Return from War � the first-ever kids' television program to receive this
prestigious award. Nick News has also received three Peabody Awards, including a personal award given to
Ellerbee for explaining the impeachment of President Clinton to kids, as well as a Columbia duPont Award and
more than a dozen Parents' Choice Awards.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer products, online, recreation, books and
feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been
the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
(NYSE: VIA - News, VIA.B - News).