or


[08/01/11 - 12:40 PM]
NBC Sports Group Continues Strategic Alignmnet of Its Assets
In addition, the NBC Sports Group will implement a redesigned NBC Sports logo.

[via press release from NBC]

NBC SPORTS GROUP CONTINUES STRATEGIC ALIGNMENT OF ITS ASSETS

VERSUS to be re-branded as NBC Sports Network

NBC Sports to adopt redesigned logo

NEW YORK - August 1, 2011 - As part of a new strategy to bring all four tiers of its assets (broadcast network, two national cable networks, 11 regional sports networks and digital) into a consistent framework of branding, the NBC Sports Group today announced that VERSUS will be re-named the NBC Sports Network. In addition, the NBC Sports Group will implement a redesigned NBC Sports logo. Both changes take effect January 2, 2012. Mark Lazarus, Chairman, NBC Sports Group, made the announcement today at the Television Critics Association (TCA) conference in Los Angeles.

The NBC Sports Network will serve as a 24/7 cable platform for NBC Sports' rich heritage of unmatched storytelling, best-in-class production and broad promotional power. Many NBC Sports production and programming elements have already been introduced on VERSUS since the merger - such as adopting the "Inside the Glass" production philosophy for all its NHL games, and adding horse racing and Notre Dame Football-related programming. Viewers can expect to see even more changes in the future.

"This effort is a major step towards a complete strategic alignment of all our platforms and businesses," said Lazarus. "This is more than just a name change for VERSUS. It's a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise."

A new NBC Sports logo will also be implemented on January 2. The new logo features an evolutionary design that maintains the equity of the classic NBC Sports logo, while signaling something new. Changes include:

The Peacock is slightly larger.

The letters "NBC" are still bold but have a new font which puts them in balance with the Peacock.

"Sports" maintains its scripted feel, but features a new hand-lettered font exclusively created for NBC Sports.

Previously "Sports" was on an angle, but it has been straightened to allow for "Network" to fit easily beneath it and to accommodate the on-air design of commonly used sports tickers.

"The re-brand effort afforded us the opportunity to modernize the NBC Sports logo," said John Miller, Chief Marketing Officer, NBCUniversal Television Group and head of the NBC Sports Agency. "The changes are subtle, but signal a big change: a new beginning for the NBC Sports Group."

January 2 was chosen as the re-brand date for several reasons, including the number of strategic events with large viewing audiences on NBC within a short timeframe that can be used to call attention to the re-branding efforts:

On Sunday, January 1, the NFL's regular season will conclude with the Week 17 Sunday Night Football matchup just hours prior to the re-brand.

On re-brand day, Monday, January 2, the NHL Winter Classic on NBC will allow for significant cross-promotion with the newly-named NBC Sports Network.

On Saturday, January 7, the NBC Sports Group will utilize its NFL Wild Card doubleheader coverage to drive re-brand awareness.

On Sunday, February 5, Super Bowl XLVI, the most-watched program of the year, will provide an unprecedented opportunity for cross-promotion between NBC and the NBC Sports Network.

The January 2 re-brand efforts are a continuation of branding initiatives that began as soon as the NBC Sports Group was formed. In February it was announced that all golf broadcasts on NBC would be re-branded as "Golf Channel on NBC." In April, NBCSports.com absorbed VERSUS.com to create a single, robust online destination for fans.

NBC Sports Group's regional sports networks are not currently scheduled to be re-branded, however, Lazarus said "many will evolve to have the look and feel of our NBC Sports brand and production values."





  [august 2011]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)





[10/16/17 - 12:21 PM]
Investigation Discovery and Time Inc. Productions Announce Premiere of New Season of "People Magazine Investigates"
Season two debuts Monday, November 6 at 10:00/7:00c.

[10/16/17 - 11:35 AM]
Comedian and Writer Wyatt Cenac to Star in Comedic Docu-Series Examining Hot-Button Issues, Debuting on HBO in Spring 2018
The half-hour late-night docu-series will take a satirical look at social and cultural issues from Cenac's unique perspective.

[10/16/17 - 11:00 AM]
History Honors Veterans Day with New Episodes of "The Warfighters" from Executive Producer Peter Berg on Nov. 11
"The Warfighters" premieres with four back-to-back new episodes on Saturday, November 11 beginning at 8:00/7:00c.

[10/16/17 - 10:02 AM]
TNT Launches New Psychological Thriller "The Alienist" Jan. 22
Set in 1896 amidst a backdrop of vast wealth, extreme poverty and technological innovation, this psychological thriller stars Daniel Brühl, Luke Evans, Dakota Fanning and Brian Geraghty.

[10/16/17 - 09:35 AM]
Guest Line-Up Announced for "The Daily Show Undesked Chicago 2017: Let's Do This Before It Gets Too Damn Cold" Including Common, Arne Duncan and Curtis Toler, Lena Waithe and Vic Mensa
As previously announced, "The Daily Show Presents: The Donald J. Trump Presidential Twitter Library," which made its debut in New York City in June, will open in Chicago this weekend.

[10/16/17 - 09:15 AM]
A&E Network to Premiere Six-Part Limited Series "Who Killed Tupac?" on Tuesday, November 21 at 9PM ET/PT
The series follows famed civil rights attorney Benjamin Crump as he conducts, for the first time ever, a no-stone-unturned investigation twenty years after the death of the dynamic and influential rapper and actor.

[10/16/17 - 09:07 AM]
National Geographic Acquires Cable Syndication Rights of NBCUniversal's "Running Wild with Bear Grylls"
The network also has the first option to air additional seasons of the series produced by Bear Grylls Ventures and Electus, should they be greenlit by NBC.

[10/16/17 - 09:06 AM]
Hotel Expert Anthony Melchiorri Checks-in to the World's Most "Extreme Hotels"
In Travel Channel's new series "Extreme Hotels," premiering Sunday, November 19, Melchiorri explores unique and breathtaking accommodations in bucket-list locales.

[10/16/17 - 08:59 AM]
Hallmark Channel's 7th Annual Hero Dog Awards Premieres October 25
The "Oscars for Dogs" features a veritable galaxy of two-legged stars, including hosts James Denton and Beth Stern.

[10/16/17 - 08:20 AM]
Best of HBO International Series to Arrive on U.S. Service in December
Beginning in December, two series from each of the regions will arrive on the U.S. streaming services HBO GO and HBO NOW as well as HBO On Demand.

[10/16/17 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers Another NBC Victory
Plus: CBS gets a boost to its lineup with a primetime NFL overrun.

[10/16/17 - 07:21 AM]
HGTV's "Property Brothers at Home: Drew's Honeymoon House" Premieres on Wednesday, Nov. 22, at 9 p.m. ET/PT
The five-episode series will follow the Scott brothers as they complete a massive renovation of the couple's first home together in Los Angeles.

[10/15/17 - 09:02 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Demos
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[10/15/17 - 08:56 AM]
"Saturday Night Live" Generates Season Highs & the Show's 2nd Strongest Week 3 Metered-Market Rating in 6 Years
NBC spins the numbers for Saturday, October 14.

[10/14/17 - 08:21 AM]
Friday's Broadcast Ratings: CBS Takes Home Victory in Viewers, Demos
The Eye's trio of dramas top the night in both categories.