[08/01/11 - 12:40 PM]
NBC Sports Group Continues Strategic Alignmnet of Its Assets
In addition, the NBC Sports Group will implement a redesigned NBC Sports logo.

[via press release from NBC]


VERSUS to be re-branded as NBC Sports Network

NBC Sports to adopt redesigned logo

NEW YORK - August 1, 2011 - As part of a new strategy to bring all four tiers of its assets (broadcast network, two national cable networks, 11 regional sports networks and digital) into a consistent framework of branding, the NBC Sports Group today announced that VERSUS will be re-named the NBC Sports Network. In addition, the NBC Sports Group will implement a redesigned NBC Sports logo. Both changes take effect January 2, 2012. Mark Lazarus, Chairman, NBC Sports Group, made the announcement today at the Television Critics Association (TCA) conference in Los Angeles.

The NBC Sports Network will serve as a 24/7 cable platform for NBC Sports' rich heritage of unmatched storytelling, best-in-class production and broad promotional power. Many NBC Sports production and programming elements have already been introduced on VERSUS since the merger - such as adopting the "Inside the Glass" production philosophy for all its NHL games, and adding horse racing and Notre Dame Football-related programming. Viewers can expect to see even more changes in the future.

"This effort is a major step towards a complete strategic alignment of all our platforms and businesses," said Lazarus. "This is more than just a name change for VERSUS. It's a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise."

A new NBC Sports logo will also be implemented on January 2. The new logo features an evolutionary design that maintains the equity of the classic NBC Sports logo, while signaling something new. Changes include:

The Peacock is slightly larger.

The letters "NBC" are still bold but have a new font which puts them in balance with the Peacock.

"Sports" maintains its scripted feel, but features a new hand-lettered font exclusively created for NBC Sports.

Previously "Sports" was on an angle, but it has been straightened to allow for "Network" to fit easily beneath it and to accommodate the on-air design of commonly used sports tickers.

"The re-brand effort afforded us the opportunity to modernize the NBC Sports logo," said John Miller, Chief Marketing Officer, NBCUniversal Television Group and head of the NBC Sports Agency. "The changes are subtle, but signal a big change: a new beginning for the NBC Sports Group."

January 2 was chosen as the re-brand date for several reasons, including the number of strategic events with large viewing audiences on NBC within a short timeframe that can be used to call attention to the re-branding efforts:

On Sunday, January 1, the NFL's regular season will conclude with the Week 17 Sunday Night Football matchup just hours prior to the re-brand.

On re-brand day, Monday, January 2, the NHL Winter Classic on NBC will allow for significant cross-promotion with the newly-named NBC Sports Network.

On Saturday, January 7, the NBC Sports Group will utilize its NFL Wild Card doubleheader coverage to drive re-brand awareness.

On Sunday, February 5, Super Bowl XLVI, the most-watched program of the year, will provide an unprecedented opportunity for cross-promotion between NBC and the NBC Sports Network.

The January 2 re-brand efforts are a continuation of branding initiatives that began as soon as the NBC Sports Group was formed. In February it was announced that all golf broadcasts on NBC would be re-branded as "Golf Channel on NBC." In April, NBCSports.com absorbed VERSUS.com to create a single, robust online destination for fans.

NBC Sports Group's regional sports networks are not currently scheduled to be re-branded, however, Lazarus said "many will evolve to have the look and feel of our NBC Sports brand and production values."

  [august 2011]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 02:01 PM]
Acclaimed Director S.J. Clarkson Brings Her Talent to "Marvel's Jessica Jones"
Clarkson also served as an executive producer on the premiere episode.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.