or


[08/01/11 - 12:40 PM]
NBC Sports Group Continues Strategic Alignmnet of Its Assets
In addition, the NBC Sports Group will implement a redesigned NBC Sports logo.

[via press release from NBC]

NBC SPORTS GROUP CONTINUES STRATEGIC ALIGNMENT OF ITS ASSETS

VERSUS to be re-branded as NBC Sports Network

NBC Sports to adopt redesigned logo

NEW YORK - August 1, 2011 - As part of a new strategy to bring all four tiers of its assets (broadcast network, two national cable networks, 11 regional sports networks and digital) into a consistent framework of branding, the NBC Sports Group today announced that VERSUS will be re-named the NBC Sports Network. In addition, the NBC Sports Group will implement a redesigned NBC Sports logo. Both changes take effect January 2, 2012. Mark Lazarus, Chairman, NBC Sports Group, made the announcement today at the Television Critics Association (TCA) conference in Los Angeles.

The NBC Sports Network will serve as a 24/7 cable platform for NBC Sports' rich heritage of unmatched storytelling, best-in-class production and broad promotional power. Many NBC Sports production and programming elements have already been introduced on VERSUS since the merger - such as adopting the "Inside the Glass" production philosophy for all its NHL games, and adding horse racing and Notre Dame Football-related programming. Viewers can expect to see even more changes in the future.

"This effort is a major step towards a complete strategic alignment of all our platforms and businesses," said Lazarus. "This is more than just a name change for VERSUS. It's a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise."

A new NBC Sports logo will also be implemented on January 2. The new logo features an evolutionary design that maintains the equity of the classic NBC Sports logo, while signaling something new. Changes include:

The Peacock is slightly larger.

The letters "NBC" are still bold but have a new font which puts them in balance with the Peacock.

"Sports" maintains its scripted feel, but features a new hand-lettered font exclusively created for NBC Sports.

Previously "Sports" was on an angle, but it has been straightened to allow for "Network" to fit easily beneath it and to accommodate the on-air design of commonly used sports tickers.

"The re-brand effort afforded us the opportunity to modernize the NBC Sports logo," said John Miller, Chief Marketing Officer, NBCUniversal Television Group and head of the NBC Sports Agency. "The changes are subtle, but signal a big change: a new beginning for the NBC Sports Group."

January 2 was chosen as the re-brand date for several reasons, including the number of strategic events with large viewing audiences on NBC within a short timeframe that can be used to call attention to the re-branding efforts:

On Sunday, January 1, the NFL's regular season will conclude with the Week 17 Sunday Night Football matchup just hours prior to the re-brand.

On re-brand day, Monday, January 2, the NHL Winter Classic on NBC will allow for significant cross-promotion with the newly-named NBC Sports Network.

On Saturday, January 7, the NBC Sports Group will utilize its NFL Wild Card doubleheader coverage to drive re-brand awareness.

On Sunday, February 5, Super Bowl XLVI, the most-watched program of the year, will provide an unprecedented opportunity for cross-promotion between NBC and the NBC Sports Network.

The January 2 re-brand efforts are a continuation of branding initiatives that began as soon as the NBC Sports Group was formed. In February it was announced that all golf broadcasts on NBC would be re-branded as "Golf Channel on NBC." In April, NBCSports.com absorbed VERSUS.com to create a single, robust online destination for fans.

NBC Sports Group's regional sports networks are not currently scheduled to be re-branded, however, Lazarus said "many will evolve to have the look and feel of our NBC Sports brand and production values."





  [august 2011]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)









[06/29/15 - 01:11 PM]
FOX Sports Announces Broadcast Teams for FIFA Women's World Cup 2015 Semifinals, Final and Third-Place Match
Coverage of the semifinals begins this Tuesday, June 30.

[06/29/15 - 01:09 PM]
Comedy Central Is Coming to San Diego Comic-Con!
Comedy Central's no-badge-required, free and open to the public event, #ComedyCentralCon will take place from 11:00 a.m.-8:00 p.m. on Friday, July 10 and Saturday, July 11 at The San Diego Wine & Culinary Center directly across from the Convention Center.

[06/29/15 - 11:54 AM]
Great American Country Hits the Road Again with New Original Series, "Going RV"
The series returns to the network with 12 new half-hour episodes beginning Wednesday, July 8.

[06/29/15 - 11:39 AM]
Video: WGN America Releases First Promo for the "Prime Crime" Line-Up Featuring Coveted Acquistions "Elementary" and "Person of Interest" Airing This Fall
The two popular procedurals, which will join fan-favorite "Blue Bloods" on weekdays in prime, will give viewers a binge-worthy opportunity to watch these series from the very beginning, diving into the cases and capers that unfold.

[06/29/15 - 11:34 AM]
Twentieth Century Fox Television Signs "Empire" Co-Creator Lee Daniels to Multiyear Overall Deal
Under the extensive pact, he will develop, write, direct and supervise new projects for the studio under his Lee Daniels Entertainment banner.

[06/29/15 - 11:32 AM]
Discovery Channel Drives Back in Time with "Cuban Chrome"
Produced by Pilgrim Studios, the project is the first American television series to be produced entirely on location in Cuba.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 11:30 AM]
"Conan" at Comic-Con to Feature Casts of "Hunger Games," "Game of Thrones" and The Walking Dead"
In addition, the show will welcome a special surprise cast from an upcoming film to be unveiled in San Diego.

[06/29/15 - 11:04 AM]
NBC Ending Its Business Relationship with Donald Trump
The annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC.

[06/29/15 - 10:56 AM]
Discovery Family Acquires "Dream Defenders" from Tiny Island Productions
The series follows 14-year-old twins Zoey and Zane Mercer through their dual dimension adventures - in both the 'Realworld' of Meridian, and the fantastical universes of the 'Dreamworld'.

[06/29/15 - 10:49 AM]
Hit Series "Total Divas" Moves to Tuesdays at 9PM ET/PT When Season 4 Premieres July 7th on E!
The Bella Twins(TM) (Nikki and Brie Bella), Natalya(TM) (Nattie), Eva Marie(TM), Paige(TM), Alicia Fox(TM), and Naomi(TM) (Trinity) are back and ready to heat up the summer.

[06/29/15 - 10:33 AM]
Oxygen Media "Tippy Toes" Into Miami's Most Stylish Salon with the Series Premiere of "Boss Nails" Tuesday August 11 at 9PM ET/PT
The series follows 26-year-old Dana Cody, the glamorous and sassy owner of Tippie Toes Beauty Lounge in Miami.

[06/29/15 - 10:20 AM]
Warner Bros. & Comic-Con Unveil Official Bags for SDCC 2015
"The 100," "Arrow," "The Flash," "Gotham," "Lucifer," "The Originals," "Supergirl," "Supernatural" and "The Vampire Diaries" are among the featured properties.

[06/29/15 - 10:00 AM]
Ed Sheeran Joins All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
The six time Grammy nominated singer joins Dierks Bentley, Kelly Clarkson, Brad Paisley, Flo Rida and Meghan Trainor.

[06/29/15 - 09:39 AM]
Video: "Tig" - Main Trailer - Netflix
Comedian Tig Notaro finds life in the face of death in the Netflix original documentary "Tig," premiering Friday, July 17 only on Netflix.