or


[08/01/11 - 12:40 PM]
NBC Sports Group Continues Strategic Alignmnet of Its Assets
In addition, the NBC Sports Group will implement a redesigned NBC Sports logo.

[via press release from NBC]

NBC SPORTS GROUP CONTINUES STRATEGIC ALIGNMENT OF ITS ASSETS

VERSUS to be re-branded as NBC Sports Network

NBC Sports to adopt redesigned logo

NEW YORK - August 1, 2011 - As part of a new strategy to bring all four tiers of its assets (broadcast network, two national cable networks, 11 regional sports networks and digital) into a consistent framework of branding, the NBC Sports Group today announced that VERSUS will be re-named the NBC Sports Network. In addition, the NBC Sports Group will implement a redesigned NBC Sports logo. Both changes take effect January 2, 2012. Mark Lazarus, Chairman, NBC Sports Group, made the announcement today at the Television Critics Association (TCA) conference in Los Angeles.

The NBC Sports Network will serve as a 24/7 cable platform for NBC Sports' rich heritage of unmatched storytelling, best-in-class production and broad promotional power. Many NBC Sports production and programming elements have already been introduced on VERSUS since the merger - such as adopting the "Inside the Glass" production philosophy for all its NHL games, and adding horse racing and Notre Dame Football-related programming. Viewers can expect to see even more changes in the future.

"This effort is a major step towards a complete strategic alignment of all our platforms and businesses," said Lazarus. "This is more than just a name change for VERSUS. It's a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise."

A new NBC Sports logo will also be implemented on January 2. The new logo features an evolutionary design that maintains the equity of the classic NBC Sports logo, while signaling something new. Changes include:

The Peacock is slightly larger.

The letters "NBC" are still bold but have a new font which puts them in balance with the Peacock.

"Sports" maintains its scripted feel, but features a new hand-lettered font exclusively created for NBC Sports.

Previously "Sports" was on an angle, but it has been straightened to allow for "Network" to fit easily beneath it and to accommodate the on-air design of commonly used sports tickers.

"The re-brand effort afforded us the opportunity to modernize the NBC Sports logo," said John Miller, Chief Marketing Officer, NBCUniversal Television Group and head of the NBC Sports Agency. "The changes are subtle, but signal a big change: a new beginning for the NBC Sports Group."

January 2 was chosen as the re-brand date for several reasons, including the number of strategic events with large viewing audiences on NBC within a short timeframe that can be used to call attention to the re-branding efforts:

On Sunday, January 1, the NFL's regular season will conclude with the Week 17 Sunday Night Football matchup just hours prior to the re-brand.

On re-brand day, Monday, January 2, the NHL Winter Classic on NBC will allow for significant cross-promotion with the newly-named NBC Sports Network.

On Saturday, January 7, the NBC Sports Group will utilize its NFL Wild Card doubleheader coverage to drive re-brand awareness.

On Sunday, February 5, Super Bowl XLVI, the most-watched program of the year, will provide an unprecedented opportunity for cross-promotion between NBC and the NBC Sports Network.

The January 2 re-brand efforts are a continuation of branding initiatives that began as soon as the NBC Sports Group was formed. In February it was announced that all golf broadcasts on NBC would be re-branded as "Golf Channel on NBC." In April, NBCSports.com absorbed VERSUS.com to create a single, robust online destination for fans.

NBC Sports Group's regional sports networks are not currently scheduled to be re-branded, however, Lazarus said "many will evolve to have the look and feel of our NBC Sports brand and production values."





  [august 2011]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)





[12/12/17 - 01:00 PM]
Video: TBS Debuts "The Detour" Season 3 Trailer and Artwork
The third season premieres on Tuesday, January 23 at 10:30/9:30c on the cable channel.

[12/12/17 - 01:00 PM]
Time to Reload - "Marvel's The Punisher" Renewed for Season 2
Netflix announced today that "Marvel's The Punisher" has been renewed for a second season.

[12/12/17 - 12:30 PM]
Season Two of CBS All Access' "The Good Fight" to Premiere on Sunday, March 4, 2018
New episodes of the 13-episode second season will be available weekly on Sundays exclusively for CBS All Access subscribers.

[12/12/17 - 12:25 PM]
Netflix and DreamWorks Animation Television to Premiere Six Original Series in 2018
Highlights include "3 Below," the second installment in the "Tales of Arcadia" trilogy.

[12/12/17 - 12:02 PM]
Get Ready to Be Inspired to Perspire with the "Fit to Fat to Fit" Marathon Airing January 8 on Lifetime
The series previously aired on sibling channel A&E in 2016.

[12/12/17 - 11:53 AM]
Comedy Central(R) Is "Corporate" - Scripted Series Premieres on Wednesday, January 17 with Back-to-Back Episodes
Beginning this Wednesday, TV subscribers can stream the first four episodes of the series exclusively on cc.com and the Comedy Central App or watch via their preferred TV provider's video-on-demand (VOD) service.

[12/12/17 - 11:15 AM]
TLC's "My 600-lb Life" Returns with New Season Followed by New Series "Family by the Ton"
The addictive TLC series returns for its sixth season on Wednesday, January 10 at 8:00/7:00c.

[12/12/17 - 11:12 AM]
The CW Presents "EA Madden NFL 18 Challenge" Premiering December 27
The special special will chronicle the exhilarating competitive action of the tournament and highlight the behind the scenes journeys of the eight world-class players as they compete in the Madden NFL 18 Challenge.

[12/12/17 - 10:54 AM]
Bravo Media Mixes Business with Friendship in The New Series "Bethenny & Fredrik" Premiering Tuesday, February 6 at 10PM ET/PT
Bethenny has been Fredrik's client and friend, and now they're taking their friendship to new heights by coming together as real estate moguls and business partners.

[12/12/17 - 10:31 AM]
NBC Set to Air the 70th Primetime Emmy(R) Awards on Monday, Sept. 17 Live from the Microsoft Theater at L.A. Live
A host and producers will be announced at a later date.

[12/12/17 - 10:03 AM]
"Homeland" Season Seven to Premiere on Showtime(R) on Sunday, February 11 at 9 PM ET/PT
Starring Claire Danes and Mandy Patinkin, the cast of series regulars also includes returning actors Elizabeth Marvel, Linus Roache, Maury Sterling and Jake Weber, and joining the cast this season is acclaimed actor Morgan Spector.

[12/12/17 - 10:02 AM]
Official "Black Lightning" Key Art Now Available
The newcomer premieres premieres Tuesday, January 16 at 9:00/8:00c on The CW.

[12/12/17 - 10:01 AM]
Crime's Most Chilling Conversations Caught on Camera in Discovery's All-New Series "The Interrogation Room"
From home invasions to murders, the series covers all facets of crime and the clever tactics used by detectives to obtain criminal confessions.

[12/12/17 - 09:32 AM]
Destination America Celebrates "12 Nights of A Haunting," Ending with a Never-Before-Seen Episode of "Kindred Spirits"
Tune in every night from Wednesday, December 20 - Sunday, December 31 for a primetime marathon of "A Haunting."

[12/12/17 - 09:26 AM]
Science Channel Journeys Deeper Into the Inner Workings of the Cosmos in a New Season of Longest Running Space Series "How the Universe Works" Premiering January 9 at 10PM ET/PT
The series is back for its sixth season as astronomers and experts examine the building blocks and inner workings of our universe to better understand outer space and how its many puzzle pieces fit together.