or


[08/09/11 - 10:34 AM]
The Style Network and NYX Cosmetics Announce Multi-Platform Partnership for "Jerseylicious," Including New Co-Branded Makeup Palette Inspired by the Network's Mega-Hit Series
NYX will be integrated into a new episode of "Jerseylicious" premiering Sunday, September 18 at 8:00/7:00c.

[via press release from Style]

THE STYLE NETWORK AND NYX COSMETICS ANNOUNCE MULTI-PLATFORM PARTNERSHIP FOR "JERSEYLICIOUS," INCLUDING NEW CO-BRANDED MAKEUP PALETTE INSPIRED BY THE NETWORK'S MEGA-HIT SERIES

Partnership Includes In-Show Product Integration of NYX in an Upcoming Episode of "Jerseylicious" and a Custom Interstitial That Showcases How to Apply the New "Haute Jersey Leopard Couture" Palette

LOS ANGELES, CA, August 9, 2011 - The Style Network and NYX Cosmetics have teamed up for a multi-platform sponsorship that includes the creation of a one-of-a-kind co-branded makeup palette inspired by the network's #1 series "Jerseylicious." The "Haute Jersey Leopard Couture" product, available now online at NYXcosmetics.com and in retail stores nationwide, gives "Jerseylicious" fans the chance to fashion their own signature smoky eye and sun-kissed faux tan glow. The partnership also includes exclusive short-form content to air on Style and online at NYXcosmetics.com. NYX will be integrated into a new episode of "Jerseylicious" premiering Sunday, September 18 at 8:00pm ET/PT on Style.

As part of the partnership, Style has created a custom-tailored interstitial that will begin airing in August offering tips for viewers on how the new NYX palette can have them looking like their favorite "Jerseylicious" stylist. Then on September 18, the product will be featured on a new episode of the hit series with "Jerseylicious" stars Alexa, aka "The Glam Fairy" and one of the top bridal makeup artists in the Tri-State area, helping makeup artist and friend Olivia create a variety of "how to" videos for NYX to post to their website.

Available in stores and online now, the new "Jerseylicious" inspired product will be co-branded with the show's logo and tune-in information. Fans are encouraged to purchase the exclusive palette online at NYXcosmetics.com and in retail stores across the country.

"At Style, we're constantly seeking out unique multi-platform opportunities for our partners that are creative and fun," said Heather Davidson, Vice President, Advertising Sales, The Style Network. "As our most-watched series, 'Jerseylicious' has captured a legion of fans and we are excited to partner with NYX Cosmetics to drive exposure for their brand and give fans the opportunity to create their own 'Jerseylicious'-inspired look with this exclusive makeup palette."

"I absolutely love 'Jerseylicious' and became inspired to create the hip and pretty Haute Jersey palette," said NYX's founder Toni Ko. "We were eager to expose the fans of the hit show and our NYX fans to the excitement of the creation! Makeup, attitude, beauty and style. Inspired by Jerseylicious, the Haute Jersey palette offers beauty fans a fun and creative way to feed and express their inner diva."

"Jerseylicious," the popular comedy docu-soap that follows the lives, loves and 24/7 mayhem of stylists in and out of their high-profile New Jersey salon, continues to shatter records for Style. The third season of "Jerseylicious" premiered May 15 as the most-watched season premiere in Style's history drawing 834,000 Total Viewers and continues to pace as the network's most-watched season of any program in its history, performing particularly well among Style's target Women 18-49 audience.

About the new co-branded "Haute Jersey Leopard Couture" palette:

NYX's new palette is an homage to the savvy fashionistas of the wildly outrageous "Jerseylicious" and, valued at $25.00, the makeup kit is draped with a wild leopard pattern in gold and black. Inside, 24 vibrant eye shadows in matte and shimmery hues are displayed on one side while the opposite side consists of four toasty bronzers, two luscious micro Mega Shine Lip Glosses and two rosy blushes. To complete the kit is a double-sided mirror which separates the two color palettes, allowing one to admire their new diva look. For the woman on-the-go or a professional makeup artist at a shoot, this "Haute Jersey" kit is an accessible palette that easily fits in a purse or train case to create or touch-up any stunning look.

About NYX:

NYX Los Angeles, Inc. has a wide range of classic, seasonal, and on-trend shades of eye shadows and lip colors is what places NYX in its own class in the massive color cosmetics industry. NYX is available in 40+ countries at mass retailers, department stores (like Ulta and Urban Outfitters in the US), freestanding shops, and over 10,000 beauty supply stores around the world, as well as on www.nyxcosmetics.com.

About The Style Network:

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· JERSEYLICIOUS (STYLE)





[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.

[05/18/18 - 05:21 PM]
ABC News Announces Two-Hour Prime-Time Television Event, "The Last Days of Michael Jackson," Airing Thursday, May 24, on ABC
ABC News profiles one of the most influential artists of all time through interviews with the people he knew alongside never-before-seen video from interviews he did with ABC News anchors Barbara Walters and Diane Sawyer.

[05/18/18 - 03:06 PM]
Video: Showtime(R) Debuts Trailer for "Just Another Immigrant"
The 10-episode, half-hour series will air back-to-back episodes on Fridays beginning on June 8 at 9:00/8:00c.

[05/18/18 - 01:37 PM]
TV One to Premiere Season 13 of the Award-Winning Series "Unsung" on Sunday, May 20 at 9 P.M. ET/8C
Upcoming episodes focus on hip-hop artists Special Ed and Digable Planets, songstresses Cheryl Pepsii Riley, Regina Belle, 702 and Michel'le, blues pioneer B.B. King, and R&B crooner Will Downing.

[05/18/18 - 12:12 PM]
Video: Netflix Releases All New Trailer & Key Art for "The Break with Michelle Wolf," Every Sunday Beginning May 27th
Wolf shares a first look of what's to come each week with this trailer: sketches, guests, and jokes Michelle could only get away with on Netflix.

[05/18/18 - 12:08 PM]
Warner Bros. Animation Brings Back Iconic Characters in "ThunderCats Roar"
"ThunderCats Roar" boasts fresh and vibrant character designs along with a dynamic storytelling tone that promises to reignite the passionate fanbase of these iconic characters and introduce the legacy of Thundera to a whole new generation.

[05/18/18 - 10:51 AM]
DreamWorks Animation Television and Netflix Reveal Cast for All-New Original Series "She-Ra and the Princesses of Power"
Aimee Carrero, Karen Fukuhara, Marcus Scribner, AJ Michalka, Lorraine Toussaint, Reshma Shetty, Christine Woods, Jordan Fisher, Vella Lovell, Merit Leighton, Lauren Ash, Genesis Rodriguez and Sandra Oh are all on tap.

[05/18/18 - 10:38 AM]
Jason Aldean, James Bay, Big Sean, Florence + the Machine, Halsey, Dua Lipa, Season 13 Winner Chloe Kohanski and More to Perform on "Voice" Finale
Additionally, the season finale will feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[05/18/18 - 10:02 AM]
FremantleMedia North America to Bring Michelangelo to Hulu with Award-Winning Writer Richard Mason
The series will detail the life of the brilliant and troubled artist, told through a modern lens that delves into the sexuality, relationships, alliances and betrayals in the volatile world of 16th Century Florence.

[05/18/18 - 09:11 AM]
Netflix Inaugurates Jennifer Aniston and Tig Notaro as "First Ladies"
Netflix announced a new film starring Jennifer Aniston as President of the United States and Tig Notaro as The First Lady.

[05/18/18 - 09:01 AM]
"Teen Choice 2018" Airs Live Sunday, August 12, on FOX
The annual event will return for its 20th consecutive year on the network.

[05/18/18 - 08:48 AM]
Khalid and Normani Team Up for the Pepsi(R) Generations Summer Performance of Their Hit Single "Love Lies" at the "2018 Billboard Music Awards" on NBC
They will join previously announced performances from BTS, Camila Cabello, Kelly Clarkson, Ariana Grande, John Legend, Dua Lipa, Jennifer Lopez, Shawn Mendes and Christina Aguilera, featuring Demi Lovato.

[05/18/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC, "Grey's Anatomy" Claim Demo Crown
The Alphabet's drama finales inch past CBS's mix of repeats and originals last night.

[05/17/18 - 11:29 PM]
Development Update: Thursday, May 17 - Upfront Notes & More
Updates include: Gillian Anderson, Asa Butterfield to lead Netflix's "Sex Education"; Charter Communications in talks to pick up "LA's Finest"; and Batwoman to debut in The CW's annual "Arrowverse" crossover.

[05/17/18 - 01:51 PM]
Oxygen Media Announces Premiere Dates for Three New Orginal Crime Series
"Buried in the Backyard," "A Wedding and A Murder" and "The Price of Duty" are all on tap next month.