VH1's Emmy Award Winning "Rock Docs" Franchise Delves into the History of Crack Cocaine

"Planet Rock: The Story of Hip Hop and the Crack Generation" Premiering On VH1 Sunday, September 18, 2011 at 10PM*

Narrated and Executive Produced by Ice-T

NEW YORK, NY -August 9, 2011- Twenty-five years after crack cocaine ravaged American cities, a new VH1 Rock Doc explores how the drug also transformed popular culture, especially hip-hop. The latest addition to the Emmy-winning franchise, "Planet Rock: The Story of Hip Hop and the Crack Generation,"premieres Sunday, September 18 at 10PM* on VH1.

Narrated and executive produced by Ice-T, "Planet Rock: The Story of Hip Hop and the Crack Generation" is the first documentary to focus specifically on the connections between crack and hip-hop. Based primarily on the first-person accounts of four famous dealers-turned-rappers, the film also widens its lens at points to show how crack changed America culturally, socially and politically. Using rare footage, photos, and animation, all set to the beats and rhymes of the iconic hip hop tracks of the day, the documentary explores how media hysteria, racism and political reaction produced policies and laws that have left us with the largest � and most disproportionately African-American -- prison population in the world.

Crack first appeared in the early 1980s, but by 1986, it was raging through the inner cities of America like wildfire, leaving pain, grief, and death in its wake. With candid, never-before-seen interviews from survivors, including Snoop Dogg, Cypress Hill's B-Real, and the Wu-Tang Clan's RZA and Raekwon, "Planet Rock" examines the hardships young men encountered growing up in impoverished neighborhoods, which led many to deal crack cocaine as their only way out. This destructive drug not only provided an escape, but also paved the way for an entrance into hip-hop.

More than any other art form, hip-hop reflected and documented the crack epidemic. The chaos and madness of the crack phenomenon was fused with the sound and style of hip-hop during its formative years. From the gold dookie chain to Gucci, many hip-hop artists were influenced by the look and fashion of infamous dealers like Azie Faison in Harlem, who is prominently featured in the documentary, along with Freeway Ricky Ross, the Godfather of Crack in LA. As hip-hop became increasingly popular, the fascination with crime and gangster culture, specifically the violence inherent in crack culture, became ingrained in the music. And soon the very kids dealing crack were turning their street tales into hit records. After serving hard time in jail, Snoop Dogg became the biggest rapper of his day; after a bullet in the back nearly killed him, B Real went legit with Cypress Hill; and after crafting their business model on the crack hustle, RZA and Raekwon turned the Wu Tang Clan into a hip hop empire. As journalist Cheo Choker reflects, "it's fascinating to think that Jay Z, a global icon who had better seats at President Obama's inauguration than Jesse Jackson, was once a New York City crack dealer."

"Planet Rock: The Story of Hip Hop and the Crack Generation" is the newest installment in the Emmy Award winning VH1 Rock Doc franchise. The VH1 Rock Doc "Soul Train: The Hippest Trip in America" was recently nominated in the Outstanding Arts & Culture Programming category for this year's News & Documentary Emmy Award. VH1 Rock Docs are feature-length documentaries that tell unique stories of artists and music from a wide range of genres, styles and musical perspectives. "Planet Rock: The Story of Hip Hop and the Crack Generation," will be available online following the on-air premiere on September 18. For more information on VH1 Rock Docs go to RockDocs.VH1.com.

"Planet Rock: The Story of Hip Hop and the Crack Generation" is a production of VH1, in association with Prodigious Media. Brad Abramson, Stephen Mintz, Shelly Tatro and Jeff Olde are executive producers for VH1. Ice-T is also an Executive Producer. Richard Lowe and Martin Torgoff are producers for Prodigious Media. Art Direction by Labour.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. Connect with VH1 at VH1.com.

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*All times ET/PT