or


[08/15/11 - 10:27 AM]
Animal Planet Announces Matching Campaign for the Network's Charitable Giving Initiative - R.O.A.R.
The matching campaign allows consumer donations to be matched dollar for dollar up to $90,000 from the proceeds of Animal Planet licensed products.

[via press release from Animal Planet]

Animal Planet Announces Matching Campaign for the Network's Charitable Giving Initiative - R.O.A.R.

-- Eight Nonprofit Organizations Are Eligible to Receive Up to $100,000 Throughout Two- Month Initiative hosted by GlobalGiving --

(Silver Spring, Md. ) Animal Planet's non-profit initiative, R.O.A.R., which stands for Reach Out. Act. Respond, is launching an eight-week matching campaign starting September 1 to raise funds for participating R.O.A.R. charities. Hosted by GlobalGiving, a non-profit that connects donors with grassroots projects around the world, the matching campaign allows consumer donations to be matched dollar for dollar up to $90,000 from the proceeds of Animal Planet licensed products. There is also an opportunity for all participating partners, including the American Humane Association, Earthwatch Institute, the Jane Goodall Institute, National Wildlife Federation, the Petfinder.com Foundation, the Jeff Corwin inspired South Shore Natural Science Center, Villalobos Rescue Center and Australia Zoo Wildlife Warriors Worldwide, to compete for an additional $10,000 in bonuses. Starting September 1 through October 31, consumers can visit www.globalgiving.org/ROAR to donate to R.O.A.R. charities and learn more about the specific projects. To read more about the initiative, consumers can visit www.animalplanet.com/roar.

During the campaign, consumers will have the option to donate to the R.O.A.R. cause overall or directly to the partner charity of their choice. As part of the campaign, each charity is urged to rally their supporters to generate as many donations as possible. To encourage participation, each charity is eligible to compete for up to $10,000 in bonuses in various categories throughout the eight-week campaign. The bonus categories include top monthly fundraiser ($3,000), most unique monthly number of donations ($3,000), a "spreading the word" bonus that accounts for the most number of "shares" on Facebook ($3,000), and a judgment award for the overall loudest ROAR ($1,000).

The matching funds are generated by Animal Planet's consumer products program, which include pet products and lifestyle products from apparel to toys and home d�cor. Animal Planet licensees contribute a portion of their sales to R.O.A.R. with the intention of giving something back to the animals the network celebrates daily. To see some of the Animal Planet R.O.A.R. products, consumers can visit http://animal.discovery.com/in-stores-now/ and look for the R.O.A.R. notation. Animal Planet will promote the campaign on-air, online, and via post card inserts sent to consumers who purchase Animal Planet products during the eight-week period, engaging consumers and encouraging them to join in supporting their favorite cause.

"We are so proud that in partnership with our consumer products division we are taking Animal Planet's R.O.A.R. initiative to a new level that continues to support the incredible work R.O.A.R. charities are doing on behalf of animals," says Victoria Lowell, senior vice president, Animal Planet marketing and operations. "With the help of our viewers, consumers and animal lovers everywhere this matching campaign has the ability to improve the lives of animals around the world. It is our hope that participants will join us in our efforts and we will be able to match the full $90,000 in donations plus $10,000 in bonuses by the end of the campaign."

Established in 2006, Animal Planet's R.O.A.R., is dedicated to improving the lives of animals in our communities and in the wild. The R.O.A.R. partners benefiting from this program help wild and domestic animals in the U.S. and abroad. The campaign aligns Animal Planet with a powerful roster of leading animal and environmental organizations. R.O.A.R. is a key component of Discovery's overall Impact initiative which strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty through innovative programs and events. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCAB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.

About GlobalGiving

GlobalGiving (www.globalgiving.org) enables individual and corporate donors to find and direct funds to high-impact, grassroots projects around the world. By aggregating many donors, GlobalGiving is creating a new source of funding for people with innovative solutions to challenging world issues.Utilizing its network of local projects and web-based platform, globalgiving.org, GlobalGiving helps companies achieve their charitable, corporate responsibility, employee engagement, and cause-marketing goals. GlobalGiving finds and vets projects, disburses funds, ensures reporting, and develops web solutions that leverage its community for corporate partner programs. GlobalGiving is a 501c(3) registered nonprofit organization located in Washington, D.C.. To date the GlobalGiving community has made over $49 million in contributions to more than 4,300 projects around the world.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/27/24 - 01:43 PM]
FOX Entertainment Unveils New Structure with Three-Pillar Focus on Global Studio Operations, Linear & Streaming Platforms and Worldwide Sales & Licensing
The new FOX Entertainment will consist of three primary business segments, including FOX Entertainment Studios, the FOX Television Network and FOX Entertainment Global.

[03/27/24 - 01:03 PM]
Video: "Big Mood" - Official Trailer - A Tubi Original
Best friends Maggie and Eddie have lived in each other's pockets for ten years. But with the future looming, can their relationship survive?

[03/27/24 - 12:32 PM]
This April, Series "Mud Madness" Debuts on Discovery Channel, Alongside All-New Seasons of "Ghost Adventures: House Calls" and "Contraband: Seized at the Border"
"Mud Madness" is a brand-new series that follows the off-road subculture of extreme Big-Tire UTV mud racing and the passionate characters that drive the sport.

[03/27/24 - 12:25 PM]
Ten American Bakers Travel to Paris for Food Network's Ultimate Pastry Competition "Next Baking Master: Paris"
Premiering Monday, May 6, the series demands that competitors prove their mettle in the pillars of great baking and pastry: technique, artistry, flavor, innovation, and inspiration.

[03/27/24 - 12:00 PM]
Video: HBO Releases Official Teaser for "The Jinx - Part Two," Debuting April 21
In Part Two, the filmmakers continue their investigation for the next eight years, uncovering hidden material, Robert Durst's prison calls, and interviews with witnesses who had not come forward until now.

[03/27/24 - 12:00 PM]
Backstabbery Is Back as E! Announces Conniving New Cast of "House of Villains" Season Two, Premiering This Fall
Season one cast member Tiffany "New York" Pollard returns for a chance at redemption.

[03/27/24 - 10:02 AM]
Lifetime Greenlights "Gaslit By My Husband: The Morgan Metzer Story" Starring Jana Kramer and Austin Nichols
Kramer, who has openly spoken about domestic abuse, will film a new a PSA for Lifetime's Stop Violence Against Women initiative to align with the subject matter of this movie.

[03/27/24 - 10:00 AM]
"The Steve Wilkos Show" Renewed for 18th Season in National Syndication
The show is hosted by Steve Wilkos, the straightforward, tough-talking former Chicago police officer and United States Marine.

[03/27/24 - 09:59 AM]
Starz's Hit Drama Series "Power Book III: Raising Kanan" Scores Early Season Five Renewal
The third installment in the "Power" franchise, "Raising Kanan" recently concluded its explosive third season and is currently filming season four in New York.

[03/27/24 - 09:30 AM]
Anna Kendrick and Blake Lively Officially Reuniting for Paul Feig-Helmed Sequel, "A Simple Favor 2"
The highly anticipated sequel is a co-production with Lionsgate and follows the studio's 2018 release of "A Simple Favor," which was a critical and commercial success, earning more than $97 million at the worldwide box office and achieving Certified Fresh status on Rotten Tomatoes.

[03/27/24 - 09:17 AM]
FOX Nation Partners with Martin Scorsese for New Docudrama "Martin Scorsese Presents: THE SAINTS"
Slated for November, the series will encompass eight one-hour episodes exploring the remarkable stories of eight men and women who risked everything to embody humanity's most noble and complex trait - faith.

[03/27/24 - 09:00 AM]
Academy Award Winner and Tony Award Nominee Ariana DeBose Returns to Host "The 77th Annual Tony Awards," Airing Live Sunday, June 16, on CBS and Paramount+
DeBose will also serve as producer and choreograph the opening number for this year's show.

[03/27/24 - 08:58 AM]
"NKOTB" Bandmate Jonathan Knight Returns for Season Three of Hit HGTV Series "Farmhouse Fixer" on Tuesday, April 23, at 9 p.m. ET/PT
The series, which attracted more than 15 million viewers to its previous season, will follow Jon, best known as a member of the Grammy-nominated band New Kids on the Block, and his go-to designer Kristina Crestin, as they take on a slew of risky renovations.

[03/27/24 - 07:01 AM]
Video: "Good Times" - Official Trailer - Netflix
In this edgy, irreverent reimagining of the TV classic, a new generation of the Evans family keeps their heads above water in a Chicago housing project.

[03/27/24 - 06:01 AM]
Hulu on Disney+ Launches Today in the U.S. for Disney Bundle Subscribers
Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.