or


[08/16/11 - 09:15 AM]
Lincoln MKX Gets Star Turn in USA's Newest Original Series "Necessary Roughness"
The Lincoln MKX premium midsize crossover is featured across multiple platforms including in-show integration as Dr. Dani Santino's personal car.

[via press release from USA]

LINCOLN MKX GETS STAR TURN IN USA'S NEWEST ORIGINAL SERIES "NECESSARY ROUGHNESS"

On-Air and Digital Campaigns Extend Reach with Compelling Organic Integration and USA's Popular Social TV Platform Character Chatter

NEW YORK - August 16, 2011 - USA Network today announced an on-air and digital campaign with Lincoln for the original series NECESSARY ROUGHNESS. Lincoln was the exclusive presenting partner for the limited commercial series premiere on Wednesday, June 29, at 10/9c and will be the exclusive category sponsor for the season finale on Wednesday, September 14. The Lincoln MKX premium midsize crossover is featured across multiple platforms including in-show integration as Dr. Dani Santino's (Callie Thorne) personal car and digitally as the presenting sponsor of USA's Character Chatter, which includes two talent-hosted live chats on Wednesday, September 7 and 14.

"We're excited to be featuring Lincoln across multiple touch points that give our viewers a 2-screen social TV experience accessible on all platforms including smart phones, tablets, computers, and TVs," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "We anticipate that this partnership will highlight the MKX's innovative features in an engaging and entertaining way that resonates with USA viewers."

As NECESSARY ROUGHNESS nears its finale, Lincoln and USA will bring fans inside the huddle for an up-close and personal interactive social experience through a partnership around USA's Character Chatter (www.characterchatter.com). During the last two episodes, members of the cast or producers will be "on the clock" and available for real-time hosted conversations. Fans will have the opportunity to log in to Character Chatter through a host of social media portals, ask real-time questions and receive real-time answers.

"It's a great opportunity to introduce Lincoln's latest styling and advanced technologies to fans of NECESSARY ROUGHNESS without taking them out of the moment," said Connie Fontaine, manager of Lincoln Marketing Communications, "The Lincoln MKX is both versatile and intuitive and fits in naturally with the storylines and Dr. Dani Santino's character."

In NECESSARY ROUGHNESS, when Dr. Dani Santino (Callie Thorne) finds her husband cheating, her personal life unravels. Diving fully into her work, she takes on the challenge of rehabbing a bad boy professional football player (Mehcad Brooks) whose off-the-field antics threaten his career and the team franchise. Underestimated at every turn, she succeeds beyond expectations and soon finds herself as the most sought-after therapist for high-profile clients. Athletes, entertainers, politicians and others living in the spotlight clamor for her unique brand of tough love therapy during their moments of crisis. Although her career is reenergized, it wreaks havoc on her life as a newly minted single mom of two teenagers. Recognizing her ability to change people's lives, she's determined to strike a balance between both worlds. The series also stars Marc Blucas and Scott Cohen and is created and executive produced by Liz Kruger & Craig Shapiro. Kevin Dowling directed the pilot and also serves as executive producer. Jeffrey Lieber also serves as executive producer. Inspired by a true story, NECESSARY ROUGHNESS is a Sony Pictures Television and Universal Cable Productions co-production, and shoots in Atlanta, GA.

About Lincoln

Lincoln is the luxury automotive brand for Ford Motor Company, committed to becoming a world-class luxury brand with compelling vehicles and an exceptional ownership experience to match. Lincoln will launch seven new or significantly refreshed models in the next three years. For all the latest information, please visit Lincoln at facebook.com/lincoln, media.lincoln.com, or www.lincoln.com.

About USA Network

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· NECESSARY ROUGHNESS (USA)











[08/27/14 - 04:20 PM]
Video: Jim Jefferies - Official Trailer - Only on Netflix
Filmed during the Boston run of his recent stand up tour, Netflix and Jim Jefferies go "Bare" on August 29.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 02:00 PM]
FX Isn't Clowning Around: Network Orders Zach Galifianakis Comedy Series "Baskets"
The network has ordered 10 episodes of Baskets and production will begin next year with the series scheduled to launch in 2016.

[08/27/14 - 01:39 PM]
John Legend and Lee Ann Womack Come Together for an All-New Episode of "CMT Crossroads"
Said special will air Friday, September 26 at 10:00/9:00c on the cable channel.

[08/27/14 - 01:00 PM]
"I (Heart) Nick Carter" Premieres Wednesday, September 10 at 10PM
The series will follow the most popular member of the Backstreet Boys and his bride-to-be Lauren as they chart the sometimes rocky path to "I Do."

[08/27/14 - 12:22 PM]
Iconic Houdini Posters Recreated with Adrien Brody Released
Said stunt is timed with the premiere of the mini-series on Monday, September 1 and 2 at 9:00/8:00c on History.

[08/27/14 - 12:02 PM]
Animal Planet Catches Celebrities When "Tanked" Returns with New Episodes on Friday, September 19
Shaquille O'Neal, Pete Rose, Mario Lopez, Wilmer Valderrama and Theresa Caputo are among those featured in the new season.

[08/27/14 - 11:46 AM]
Investigation Discovery's Scandalous New Series "Young, Hot & Crooked" Exposes Good Teens Gone Bad
The newcomer will launch with back-to-back episodes on Friday, September 5 at 10:00/9:00c.

[08/27/14 - 11:01 AM]
Sen. Elizabeth Warren (D-MA) to Make Her First Visit to CBS's "Late Show with David Letterman," Wednesday, Sept. 3
Also featured that night is an interview with actress Kristen Wiig, star of the upcoming film "The Skeleton Twins," and a performance by musical guests The New Pornographers.

[08/27/14 - 10:13 AM]
TLC's "Breaking Amish" Is Brooklyn-Bound
Look for the new season on a new night beginning Thursday, September 18 at 10:00/9:00c.

[08/27/14 - 09:53 AM]
Central Perk Opens in New York City to Celebrate the 20th Anniversary of the Premiere of "Friends"
The fully functioning pop-up Central Perk coffee bar will be located at 199 Lafayette Street (at the corner of Broome Street) in Manhattan's SoHo neighborhood.

[08/27/14 - 09:13 AM]
"Mr. Pickles" and "Squidbillies" Dominate With an Animation Doubleheader!
Look for both series on Sunday nights beginning September 21 at 11:30/10:30c.

[08/27/14 - 09:04 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on Monday, October 6 at 10:00 P.M. ET/PT
Adding to the drama this season is a twist that will make finding the perfect match more challenging, as an eleventh girl will join the house as a double match for one of the guys.

[08/27/14 - 09:01 AM]
CBS Announces the 18 Castaways Competing on "Survivor"
The Emmy Award-winning series returns for its 29th season with a special 90-minute premiere, Wednesday, September 24 at 8:00/7:00c.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.