or


[08/16/11 - 09:15 AM]
Lincoln MKX Gets Star Turn in USA's Newest Original Series "Necessary Roughness"
The Lincoln MKX premium midsize crossover is featured across multiple platforms including in-show integration as Dr. Dani Santino's personal car.

[via press release from USA]

LINCOLN MKX GETS STAR TURN IN USA'S NEWEST ORIGINAL SERIES "NECESSARY ROUGHNESS"

On-Air and Digital Campaigns Extend Reach with Compelling Organic Integration and USA's Popular Social TV Platform Character Chatter

NEW YORK - August 16, 2011 - USA Network today announced an on-air and digital campaign with Lincoln for the original series NECESSARY ROUGHNESS. Lincoln was the exclusive presenting partner for the limited commercial series premiere on Wednesday, June 29, at 10/9c and will be the exclusive category sponsor for the season finale on Wednesday, September 14. The Lincoln MKX premium midsize crossover is featured across multiple platforms including in-show integration as Dr. Dani Santino's (Callie Thorne) personal car and digitally as the presenting sponsor of USA's Character Chatter, which includes two talent-hosted live chats on Wednesday, September 7 and 14.

"We're excited to be featuring Lincoln across multiple touch points that give our viewers a 2-screen social TV experience accessible on all platforms including smart phones, tablets, computers, and TVs," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "We anticipate that this partnership will highlight the MKX's innovative features in an engaging and entertaining way that resonates with USA viewers."

As NECESSARY ROUGHNESS nears its finale, Lincoln and USA will bring fans inside the huddle for an up-close and personal interactive social experience through a partnership around USA's Character Chatter (www.characterchatter.com). During the last two episodes, members of the cast or producers will be "on the clock" and available for real-time hosted conversations. Fans will have the opportunity to log in to Character Chatter through a host of social media portals, ask real-time questions and receive real-time answers.

"It's a great opportunity to introduce Lincoln's latest styling and advanced technologies to fans of NECESSARY ROUGHNESS without taking them out of the moment," said Connie Fontaine, manager of Lincoln Marketing Communications, "The Lincoln MKX is both versatile and intuitive and fits in naturally with the storylines and Dr. Dani Santino's character."

In NECESSARY ROUGHNESS, when Dr. Dani Santino (Callie Thorne) finds her husband cheating, her personal life unravels. Diving fully into her work, she takes on the challenge of rehabbing a bad boy professional football player (Mehcad Brooks) whose off-the-field antics threaten his career and the team franchise. Underestimated at every turn, she succeeds beyond expectations and soon finds herself as the most sought-after therapist for high-profile clients. Athletes, entertainers, politicians and others living in the spotlight clamor for her unique brand of tough love therapy during their moments of crisis. Although her career is reenergized, it wreaks havoc on her life as a newly minted single mom of two teenagers. Recognizing her ability to change people's lives, she's determined to strike a balance between both worlds. The series also stars Marc Blucas and Scott Cohen and is created and executive produced by Liz Kruger & Craig Shapiro. Kevin Dowling directed the pilot and also serves as executive producer. Jeffrey Lieber also serves as executive producer. Inspired by a true story, NECESSARY ROUGHNESS is a Sony Pictures Television and Universal Cable Productions co-production, and shoots in Atlanta, GA.

About Lincoln

Lincoln is the luxury automotive brand for Ford Motor Company, committed to becoming a world-class luxury brand with compelling vehicles and an exceptional ownership experience to match. Lincoln will launch seven new or significantly refreshed models in the next three years. For all the latest information, please visit Lincoln at facebook.com/lincoln, media.lincoln.com, or www.lincoln.com.

About USA Network

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· NECESSARY ROUGHNESS (USA)





[02/10/16 - 05:01 PM]
Video: "House of Cards" Season Four Trailer
Kevin Spacey and Robin Wright return in the new season, premiering Friday, March 4 on the streaming service.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 02:45 PM]
Netflix Confirms Additional Casting for "Gilmore Girls" (WT) Series
Milo Ventimiglia, Matt Czuchry, Liza Weil and Yanic Truesdale are set to return to their original characters.

[02/10/16 - 02:30 PM]
All-New Military-Inspired Competition Series "American Grit" to Debut Following Return of "Bones" on Thursday, April 14, on FOX
Starring John Cena, the series follows 16 of the country's toughest men and women as they are split into four teams and face a variety of military-grade and survival-themed challenges set in the wilderness of Pack Forest in Eatonville, WA.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 12:48 PM]
USA Network Announces Series Pick-Up for "Shooter"
Ryan Phillippe and Omar Epps star in the project, based on the Mark Wahlberg-led feature of the same name.

[02/10/16 - 12:40 PM]
Kick-Ash Cast of Starz Original Series "Ash vs Evil Dead" Expands for Second Season
Lee Majors will play the role of Brock Williams, Ash's father, and Ted Raimi will play the role of Ash's childhood best friend, Chet Kaminski.

[02/10/16 - 12:35 PM]
Pre-Game with El Rey Network on Sunday, February 28, As They Celebrate The 88th Academy Awards with the "Director's Chair Red Carpet Marathon"
Quentin Tarantino, George Miller and Sylvester Stallone are among the featured auspices.

[02/10/16 - 12:05 PM]
"The Simpsons" Load Up and Journey to Daytona 500 In Support of 2016 FOX NASCAR Season Opener
"Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on," said Robert Gottlieb.

[02/10/16 - 12:05 PM]
Praise the Lord! Bravo Media's "Thicker Than Water" Season Three Premieres Sunday, March 27 at 10PM ET/PT
This season, Ben faces the stark reality that the Tankard household has become an empty nest and also realizes there are deep emotional wounds that need to be healed within the family.

[02/10/16 - 12:02 PM]
Bob Costas to Host NBC's Primetime Rio Olympics Coverage
Costas has served as primetime host for every Olympics on NBC since 1992, including the 2012 London Games, which is the most-watched television event in U.S. history, reaching 217 million viewers.

[02/10/16 - 11:35 AM]
Video: AMC Releases First Four Minutes of Highly Anticipated "The Walking Dead" Mid-Season Premiere Episode
In addition, Hallmark eCards has partnered with "The Walking Dead" to create unique, original Valentine's Day eCards inspired by the show.

[02/10/16 - 11:16 AM]
WGN America Unveils Key Art and Behind-the-Scenes Music Featurette for "Underground," The Highly Anticipated Escape Thriller Premiering March 9 at 10 PM ET/PT
The featurette goes behind-the-scenes with executive producer and music titan John Legend and composers Laura Karpman, a multi-Emmy Award winner, and Raphael Saadiq, a celebrated singer/songwriter and producer.

[02/10/16 - 10:57 AM]
LMN Bolsters Programming Slate with the Launch of New Docuseries "Codependent" on March 8 and Original Movie "House of Darkness" on April 17
Plus: look for the return of "My Haunted House" and "The Haunting of..." on March 28.

[02/10/16 - 10:45 AM]
E! Vows to Deliver the Drama When the "#RichKids of Beverly Hills" Strut Down the Aisle Beginning Sunday, April 17th at 10PM ET/PT
The eight-episode season will follow blogger babe Morgan Stewart and real estate mogul Brendan Fitzpatrick's diamond encrusted road to the altar.