"2011 MTV VIDEO MUSIC AWARDS" TO FEATURE EXCLUSIVE FIRST GLIMPSE AT HIGHLY-ANTICIPATED FILM "THE HUNGER GAMES"
Jennifer Lawrence to Introduce
The 28 th Annual Awards Show Airing Live From Nokia Theater In Los Angeles On Sunday, August 28 at 9:00PM (Live ET/Tape Delayed PT)
New York, NY (August 23, 2011) - MTV today revealed that ravenous fans of THE HUNGER GAMES need not look further than the "2011 MTV Video Music Awards" for an exclusive first glimpse at the film that will be introduced by the film's star Jennifer Lawrence (WINTER'S BONE, X MEN FIRST CLASS). The "2011 MTV Video Music Awards" will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT.)
Set in a post-apocalyptic world in the country of Panem where North America once existed, THE HUNGER GAMES follows the quest of "Tributes" - one teenage boy and girl chosen from each of the country's twelve districts - as they compete in the Hunger Games. Part twisted entertainment, part government intimidation tactic, the Hunger Games are a nationally televised event in which "Tributes" must fight with one another until one survivor remains.
Pitted against highly-trained Tributes who have prepared for the Hunger Games their entire lives, the main character, Katniss, is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she's ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love. Lionsgate will release the film on March 23, 2012.
The "2011 MTV Video Music Awards" is set to light LA on fire with an impressive line-up of announced performers that includes Lady Gaga, Bruno Mars, Adele, Lil Wayne, Pitbull and Chris Brown. In addition, the show will feature Nicki Minaj, Taylor Lautner, Drake, Joe Jonas, Jared Leto and JB Smoove from HBO's "Curb Your Enthusiasm," Selena Gomez, Seth Rogen, Kim Kardashian, Rick Ross, and Odd Future as presenters. Additional performers and presenters will be announced at a later date.
Viewers can vote for general VMA categories, including "Best New Artist," by visiting vma.mtv.com online or m.mtv.com on their mobile phone. In addition, Best New Artist text voting is open to all wireless carrier subscribers by texting BNA to 66333. Voting continues through the show, live on August 28th. Verizon subscribers can vote on all categories via SMS by texting VMA to 66333 (standard message rates apply).
The 2011 "MTV Video Music Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's nearly 200 digital media properties around the world.
The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network's best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV's history.
To watch video of last year's biggest moments, get the full list of last year's show winners and can check out fashion, celebrity and music commentary from the shows' red carpets, please go to vma.mtv.com.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2011 MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Jen Jones is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the 2011 MTV Video Music Awards are 5(R) Gum, COVERGIRL, Dove(R) go fresh Deodorant, Kia Motors America, PacSun, Sharpie(R), State Farm(R), Taco Bell(R) and Verizon.
About THE HUNGER GAMES:
THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. The book was the first in Suzanne Collins' best-selling trilogy, which has over 12 million copies in print in the United States alone, and has developed a global following. Lionsgate will release THE HUNGER GAMES on March 23, 2012.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.