or


[08/23/11 - 12:34 PM]
Bravo Announces Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as Top Sponsors for "Top Chef Just Desserts"
The second season of the "Top Chef" spin-off premieres this Wednesday, August 24 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES BUICK, EXTRA(R) DESSERT DELIGHTS(R) GUM AND KITCHENAID AS TOP SPONSORS FOR "TOP CHEF JUST DESSERTS"

New Series Premieres Wednesday, August 24 At 10 PM ET/PT

NEW YORK - August 23, 2011 - Bravo has stirred up sweet partnerships with Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as official sponsors for the second season of "Top Chef Just Desserts," the spin-off series of the Emmy and James Beard Award-winning show "Top Chef," airing Wednesday, August 24 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners. The announcement was made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

"Within Bravo and specifically the 'Top Chef' brand, we are constantly challenging ourselves to push the envelope and break new ground for our advertisers by providing unique and custom-fit multi-platform opportunities to raise consumer exposure and awareness for their brands," said Malfa. "With the highest number of top 20 product placements in cable for brand recall - we've got a proven track record of success."

Elements of the sponsorships and integrations surrounding "Top Chef Just Desserts" include:

Buick is an on-air series partner with weekly tagged tune-in spots and billboards across the series.

KitchenAid joins as the exclusive major and small appliance provider for season two of "Top Chef Just Desserts." KitchenAid will award the winning chef $100,000 and their products will be featured across the series.

Extra(R) Dessert Delights(R) gum returns as a full-series partner for season two and a sponsor of Bravo's Live Voting experience, which gives fans the opportunity to win weekly prizes of $100 or the grand prize - a private cooking class with the winner of "Top Chef Just Desserts," all by sharing their opinions on the show's dishes and drama, compliments of Extra(R) Dessert Delights(R) gum. In addition, Extra(R) Dessert Delights(R) gum will be featured in a branded Quickfire Challenge to kick off the launch of Extra gum's Fan FLAVORite Vote which gives fans the opportunity to help decide the next Extra(R) Dessert Delights(R) gum flavor. One of the three potential new flavors will be inspired by the winning dessert from Extra(R) gum's "Top Chef Just Desserts" Quickfire Challenge. In order to spread the word about Extra(R) gum's Fan FLAVORite Vote, Bravo is creating an on-air spot that drives fans online to vote. In addition to on-air, online, mobile and social media marketing, Extra(R) gum is producing in-store shippers in top retail locations to alert consumers of the campaign and the partnership with "Top Chef Just Desserts" and to encourage fans to vote on their mobile device. The votes will be tallied after the season has ended and an on-air spot within season nine of "Top Chef" will announce the winning flavor.

"Top Chef Just Desserts" features 14 chef'testants who will be whittled down week by week as they compete to out-bake their competition. Gail Simmons returns as the host of this highly competitive series showcasing the best of the best in the world of pastry arts. Once again joining the judges' panel as head judge is Johnny Iuzzini, one of the country's most celebrated and innovative pastry chefs and Executive Pastry Chef at Restaurant Jean Georges. Hubert Keller, critically acclaimed chef as well as guest judge on "Top Chef" and finalist on "Top Chef Masters," and Dannielle Kyrillos, entertaining expert and Contributing Editor of Food Republic will also serve as regular judges for the series.

The chefs must face off in some of the most difficult and creative challenges we've seen thus far - from fairytale showpieces and edible room d�cor to high-class gingerbread houses and carnival delights - all while serving up these treats to some celebrity guest judges including: Beastie Boys' Adam "Ad Rock" Horovitz, The Cast of Willy Wonka & The Chocolate Factory, Renowned Pastry Chef Francois Payard and Acclaimed Chef Cat Cora among others. The series offers a fascinating window into the competitive, pressure-filled environment of pastry chefs at the highest level. Each episode holds two challenges for the pastry chefs: the first, a quickfire test of their basic abilities and the elimination challenge designed to test the versatility and inventiveness of the pastry chefs. These chefs will prove that a little sugar and spice never tasted so nice.

"Top Chef Just Desserts" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [august 2011]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)
· TOP CHEF: JUST DESSERTS (BRAVO)











[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:04 AM]
FXX Scares Up Tricks and Treats for Halloween
The network will countdown to Halloween with a frightfully fun The Simpsons "Treehouse of Horror" programming event beginning October 26 with a 12-hour marathon.

[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
Fans can vote to ensure their favorites are nominated across 54 categories, including "Favorite Movie," "Favorite TV Show" and "Favorite Breakout Artist," through Thursday, October 30.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
DNews is hosted by Trace Dominguez and Tara Long who are at the center of a winning formula that combines science, smarts and a dose of humor to look at topics that are grabbing headlines or bound to make you scratch your head.