or


[08/23/11 - 12:34 PM]
Bravo Announces Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as Top Sponsors for "Top Chef Just Desserts"
The second season of the "Top Chef" spin-off premieres this Wednesday, August 24 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES BUICK, EXTRA(R) DESSERT DELIGHTS(R) GUM AND KITCHENAID AS TOP SPONSORS FOR "TOP CHEF JUST DESSERTS"

New Series Premieres Wednesday, August 24 At 10 PM ET/PT

NEW YORK - August 23, 2011 - Bravo has stirred up sweet partnerships with Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as official sponsors for the second season of "Top Chef Just Desserts," the spin-off series of the Emmy and James Beard Award-winning show "Top Chef," airing Wednesday, August 24 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners. The announcement was made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

"Within Bravo and specifically the 'Top Chef' brand, we are constantly challenging ourselves to push the envelope and break new ground for our advertisers by providing unique and custom-fit multi-platform opportunities to raise consumer exposure and awareness for their brands," said Malfa. "With the highest number of top 20 product placements in cable for brand recall - we've got a proven track record of success."

Elements of the sponsorships and integrations surrounding "Top Chef Just Desserts" include:

Buick is an on-air series partner with weekly tagged tune-in spots and billboards across the series.

KitchenAid joins as the exclusive major and small appliance provider for season two of "Top Chef Just Desserts." KitchenAid will award the winning chef $100,000 and their products will be featured across the series.

Extra(R) Dessert Delights(R) gum returns as a full-series partner for season two and a sponsor of Bravo's Live Voting experience, which gives fans the opportunity to win weekly prizes of $100 or the grand prize - a private cooking class with the winner of "Top Chef Just Desserts," all by sharing their opinions on the show's dishes and drama, compliments of Extra(R) Dessert Delights(R) gum. In addition, Extra(R) Dessert Delights(R) gum will be featured in a branded Quickfire Challenge to kick off the launch of Extra gum's Fan FLAVORite Vote which gives fans the opportunity to help decide the next Extra(R) Dessert Delights(R) gum flavor. One of the three potential new flavors will be inspired by the winning dessert from Extra(R) gum's "Top Chef Just Desserts" Quickfire Challenge. In order to spread the word about Extra(R) gum's Fan FLAVORite Vote, Bravo is creating an on-air spot that drives fans online to vote. In addition to on-air, online, mobile and social media marketing, Extra(R) gum is producing in-store shippers in top retail locations to alert consumers of the campaign and the partnership with "Top Chef Just Desserts" and to encourage fans to vote on their mobile device. The votes will be tallied after the season has ended and an on-air spot within season nine of "Top Chef" will announce the winning flavor.

"Top Chef Just Desserts" features 14 chef'testants who will be whittled down week by week as they compete to out-bake their competition. Gail Simmons returns as the host of this highly competitive series showcasing the best of the best in the world of pastry arts. Once again joining the judges' panel as head judge is Johnny Iuzzini, one of the country's most celebrated and innovative pastry chefs and Executive Pastry Chef at Restaurant Jean Georges. Hubert Keller, critically acclaimed chef as well as guest judge on "Top Chef" and finalist on "Top Chef Masters," and Dannielle Kyrillos, entertaining expert and Contributing Editor of Food Republic will also serve as regular judges for the series.

The chefs must face off in some of the most difficult and creative challenges we've seen thus far - from fairytale showpieces and edible room d�cor to high-class gingerbread houses and carnival delights - all while serving up these treats to some celebrity guest judges including: Beastie Boys' Adam "Ad Rock" Horovitz, The Cast of Willy Wonka & The Chocolate Factory, Renowned Pastry Chef Francois Payard and Acclaimed Chef Cat Cora among others. The series offers a fascinating window into the competitive, pressure-filled environment of pastry chefs at the highest level. Each episode holds two challenges for the pastry chefs: the first, a quickfire test of their basic abilities and the elimination challenge designed to test the versatility and inventiveness of the pastry chefs. These chefs will prove that a little sugar and spice never tasted so nice.

"Top Chef Just Desserts" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [august 2011]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)
· TOP CHEF: JUST DESSERTS (BRAVO)











[10/01/14 - 04:44 PM]
TV Land Orders Two New Comedies, "Impastor" and "Teachers," To Series
Both series will premiere on the cable channel in 2015.

[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 03:15 PM]
"MasterChef Junior" Moves to Tuesdays
Newcomer "Utopia" will now only air once a week: Fridays at 8:00/7:00c.

[10/01/14 - 02:41 PM]
E! Reunites the Most Outrageous Patients When "Botched Reunion: Show & Tell" Airs Sunday, October 26 and Monday, October 27 at 10:00PM ET/PT
Maria Menounos hosts the two-part special, in which Paul Nassif and Terry Dubrow reunite to look back at the nationwide success of the first season and welcome some of their most outrageous patients.

[10/01/14 - 01:53 PM]
NFL and DIRECTV Extend NFL SUNDAY TICKET in New Multi-Year Deal
The new agreement also expands DIRECTV's rights to stream NFL SUNDAY TICKET live on mobile devices and via broadband, known as NFL SUNDAY TICKET.TV, as previously announced.

[10/01/14 - 01:01 PM]
AMC Revolutionary War Drama "Turn: Washington's Spies" Begins Production on Second Season
The show will film in and around Richmond, Virginia, including at two historic locations in Williamsburg; Colonial Williamsburg's Historic Area and on the campus of the College of William & Mary.

[10/01/14 - 12:12 PM]
ESPN Extends Dick Vitale's Contract Through 2016-17
Vitale will call some of the season's top games across ESPN networks, including regular-season action primarily on ESPN and ESPN2 and the Men's Final Four for ESPN International.

[10/01/14 - 11:05 AM]
Celebrate the Holidays with "CMA Country Christmas" Hosted by Jennifer Nettles
The special, which features Jennifer Nettles hosting for the fifth year, airs this holiday season on the ABC Television Network.

[10/01/14 - 11:04 AM]
ABC to Encore "Once Upon a Time" Premiere This Sunday, Push "AFHV" Return by One Week
Look for season 25 of "America's Funniest Home Videos" to now launch on Sunday, October 12 at 7:00/6:00c.

[10/01/14 - 11:00 AM]
FX Networks Orders Comedy Pilot "Pariah"
Comedian Bill Burr stars in the project, about a volatile TV personality who is exiled from show business and forced to navigate society as a man with no apparent skills.

[10/01/14 - 10:49 AM]
Holidays at Food Network Get Even Sweeter with New Series "Holiday Baking Championship"
Hosted by Bobby Deen, the series premieres Sunday, November 9 at 9:00/8:00c on the cable channel.

[10/01/14 - 10:14 AM]
National League Division Series Presented by Budweiser Coverage Begins Friday, Oct. 3 on FOX Sports 1 & FOX Deportes
This week, MLB postseason coverage comes to FOX Sports 1 for the first time as America's new sports network is scheduled to televise up to eight games of the National League Division Series.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:14 AM]
"Tosh.0" to Debut Family-Friendly Episode Tuesday, October 7 at 10 p.m. on Comedy Central
"Comedy isn't about being clean or dirty, it's about appealing to as wide an audience as possible so I can sell more tickets to my stand-up shows," said Tosh.

[10/01/14 - 10:07 AM]
AMC to Debut "Better Call Saul" Music Video This Sunday, October 5 at 7:15pm ET/PT During the Final Night of The "Breaking Bad" Binge
The song is performed by country artist Junior Brown.