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[09/12/11 - 08:46 AM]
Current TV to Broadcast the Culmination of Al Gore's "24 Hours of Reality": A Global Event to Address Climate Change and Mobilize Citizens to Take Action
The multi-media presentation airs on Thursday, September 15 at 7:00/6:00c from New York City.

[via press release from Current TV]

CURRENT TV TO BROADCAST THE CULMINATION OF AL GORE'S "24 HOURS OF REALITY": A GLOBAL EVENT TO ADDRESS CLIMATE CHANGE AND MOBILIZE CITIZENS TO TAKE ACTION

Current.com to feature Ustream's round-the-clock live broadcast from 23 different time zones and a forum for live online conversation leading up to Gore's final presentation

New York, NY (September 12, 2011) - Current TV, the Peabody and Emmy Award- winning television network, will broadcast the last hour of "24 Hours of Reality," - a multi-media presentation given by Nobel Laureate, former US Vice President and Current Chairman Al Gore, to US viewers on September 15th at 7 p.m. ET from New York City. The live broadcast of Gore's talk will be the culmination of this worldwide, 24-hour initiative, called The Climate Reality Project, which was designed to reveal the full truth, scope and impact of the climate crisis and mobilize citizens to take action to address climate change. Current TV in the UK will also air live coverage of Gore's presentation at midnight GMT.

In addition to its TV broadcast, Current.com will also present Ustream's live Internet feed from the start of "24 Hours of Reality" at current.com/climate. Current will feature the Ustream feed which will kick off at 8 p.m. ET in Mexico City on September 14,th and over the next day, will feature 23 different citizen activists from different parts of the world, each speaking at 7 p.m. in their local time zone, leading up to the TV broadcast on Current 23 hours later.

Those watching the live broadcast at Current will have the opportunity to share their views and connect with other viewers on the site and via social networking tools created in conjunction with The Climate Reality Project and Ustream.

In the US, Current will feature companion programming on September 14th and 15th prior to and after the live broadcast and Current's centerpiece program, "Countdown with Keith Olbermann," including environmentally-themed episodes of "Vanguard," Current's investigative journalism series, as well as "Dangerous Planet," a series that examines the powerful natural forces such as earthquakes, floods and hurricanes that have had devastating effects on every corner of the globe in recent months.

During the "24 Hours of Reality" event, people all around the globe living with the impacts of climate change will connect the dots between recent extreme weather events - including floods, droughts and storms - and the manmade pollution that is changing our climate. From Pakistan to Cape Verde and Mexico City to Alaska, the event will feature scientists, celebrities, business leaders and concerned citizens, along with former Vice President Al Gore. It will be broadcast live online over 24 hours, representing 24 time zones and in multiple languages.

"Extreme droughts, terrible storms, and larger floods are devastating many parts of the world," said former Vice President Gore. "Today, climate change is no longer a prediction: It's a reality. Yet around the world, we are still subjected to polluter-financed misinformation and propaganda designed to mislead people about the dangers we face from the unfolding climate crisis. Those who want to protect their own short-term financial interest are employing the same strategy first used by tobacco companies years ago to mislead the public about the science linking cigarettes to disease and death."

The former Vice President added: "The time to face reality is now. '24 Hours of Reality' will bridge oceans and cultures - in every time zone - to bring the world together to emphasize the truth about the climate crisis and how we can solve it."

"24 Hours of Reality" is being organized by The Climate Reality Project; Vice President Gore's nonprofit organization (formerly known as the Alliance for Climate Protection). Since it was founded, the group has organized more than 5 million members and supporters, while building powerful campaigns such as Repower America and the WE Campaign.

For more information, please go to www.climaterealityproject.org .

About Current Media:

Current Media, the Peabody-and Emmy Award-winning television and online network founded in 2005 by Al Gore and Joel Hyatt, features the very best in commentary and information programming. Home to the newly launched "Countdown with Keith Olbermann," as well as the celebrated documentary series "Vanguard," Current is dedicated to providing insightful analysis of important issues - and digging deep into real stories to uncover how they affect real people. Current shines a light where other networks won't dare and boldly explores provocative subjects - opening minds, sparking conversations and forming deep connections with its viewers. Current creates the commentary and delivers the independent, unexpected point-of-view our viewers want and need to hear. Current is media that matters.

Current is now available via cable and satellite TV in 71 million households worldwide - 60 million in the US - through distribution partners Comcast (Channel 107); Time Warner; DirecTV (Channel 358 nationwide); Dish Network (Channel 196 nationwide); Verizon and AT&T. In the UK and Ireland, Current is available on BSkyB (Channel 183) and Virgin Media (Channel 155). Viewers can also find Current online at www.current.com.

About Ustream:

Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream's free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers which has contributed to Ustream's Guinness World Record for the "Most Content Ingested by An Online Video Service". For more information about Ustream, visit www.ustream.com and follow us on our socials: Twitter (@Ustream); Facebook (facebook.com/Ustream).





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