or


[09/19/11 - 10:17 AM]
Bravo Partners With Toyota to Unveil First Ever Fully-Integrated Transmedia Play in Hit Franchise "Top Chef"
Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story.

[via press release from Bravo]

BRAVO PARTNERS WITH TOYOTA TO UNVEIL FIRST EVER FULLY-INTEGRATED TRANSMEDIA PLAY IN HIT FRANCHISE "TOP CHEF"

Innovative Experience Includes Webisode Series, Loyalty Rewards Program and Cross-Platform Engagement

NEW YORK - September 19, 2011 - The ninth season of Bravo's hit franchise, "Top Chef," brings something new to the kitchen with a cutting-edge transmedia play sponsored exclusively by Toyota, allowing viewers to follow story lines across multiple platforms. Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story. Whether on mobile, web, tablets, social media or on-air, Bravo's transmedia experience will incorporate a wide-reaching promotional strategy to drive users to engage and experiment with a new form of content storytelling.

"This marks the first time digital elements directly affect the on-air story," said Lisa Hsia, Executive Vice President, Bravo Digital Media. "We believe this transmedia campaign will deliver a new level of interactivity our fans have never seen before."

Toyota returns as a sponsor for a ninth season, exclusively partnering on transmedia efforts. Toyota vehicles and messaging are integrated into platform content, with specific models organically woven into the storyline of the web series.

"By partnering with Bravo on this innovative play to deliver more content on more platforms than ever before, we're able to provide fans an enhanced 'Top Chef' experience," said Dionne Colvin, National Marketing Media Manager, Toyota Motor Sales. "Each platform drives to the next, creating higher engagement, conversation and awareness around the Toyota brand."

This season, eliminated chef'testants will have a second chance at the "Top Chef" title through a "Top Chef: Last Chance Kitchen" webisode series, hosted by "Top Chef" lead judge and culinary mastermind, Tom Colicchio. Each week, two eliminated chef'testants face-off to compete for the ultimate prize -- a chance to return to the show and compete to qualify for the on-air finale. Fans can follow the "Top Chef: Last Chance Kitchen" challenges and vote in each week's Tweet Battle on BravoTV.com, as well as join in the social conversation on the Tweet Tracker. This exciting new series can be seen on BravoTV.com, m.BravoTV.com, on BravoNow iPhone, iPad and Android apps, as well as Hulu, iTunes, Amazon, VOD, Zune, Playstation and wireless carriers.

Additionally, fervent foodies can score another win for their favorite chef through Bravo's Live Voting and Loyalty Rewards Program. Fans earn points for their chosen chef'testant by completing challenges across digital platforms, such as voting during "Top Chef" episodes, in weekly polls, reading blogs, watching videos, rating their dishes and sharing on Twitter or Facebook. At the end of the season, the chef'testant who has amassed the most points will earn the coveted title of "Top Chef Fan Favorite" and a special prize.

And the chefs aren't the only ones taking home prizes. Fans enrolled in the "Top Chef" Loyalty Rewards Program can gain entry into a sweepstakes for a grand prize worthy of a true "Top Chef." The more fans participate, the more chances they have to win.

"Top Chef: Last Chance Kitchen" will be produced in the "Top Chef" kitchen by Emmy-winning Magical Elves. Dan Cutforth, Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [september 2011]  
S
M
T
W
T
F
S
    


· TOP CHEF (BRAVO)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.