or


[09/28/11 - 01:05 PM]
USA Network Launches "Psych" #HashTagKiller Murder Mystery Online and Through Facebook
The thrilling "whodunit" experience will "take fans of the show through an engaging storyline specifically created for this experience."

[via press release from USA]

USA NETWORK LAUNCHES "PSYCH" #HASHTAGKILLER MURDER MYSTERY ONLINE AND THROUGH FACEBOOK

Immersive Online Social Game Allows Fans to be a Key Part of Solving a Whodunit -

Leading up to Season Premiere of One of Cable's No. 1 Series, PSYCH

NEW YORK - September 28, 2011 - USA Network today announces the launch of PSYCH's #HashTagKiller (HTK), a suspenseful murder mystery social game created in conjunction with the writers of the show and executive producers Chris Henze, Kelly Kulchak and Steve Franks. The thrilling "whodunit" experience will take fans of the show through an engaging PSYCH storyline specifically created for this experience, allowing them to send and receive messages directly with Shawn and Gus (series stars James Roday and Dulé Hill), in an effort to solve the case. Through the company's integration with Facebook's Open Graph technology, fans will now be able to integrate the game into their Facebook world, pulling friends in and even possibly becoming HTK victims themselves. The seven-week game will unfold online at www.hashtagkiller.com and USANetwork.com leading up to the highly anticipated return and season premiere of PSYCH on Wednesday, October 12 at 10/9c.

Every week, fans will be immersed in real time communication through messages on Facebook, picture messages, audio feeds, and high-production video shot with the cast specifically for the game and made to look like the actual show. Through interactive crime scenes fans will be called upon to use their investigative skills to notice out of place items, titillating crime scene clues and critical leads that could all prove invaluable to catch the mysterious killer. As they investigate crime scenes and unlock bonus games, real "Psych-O's" (PSYCH fans/enthusiasts) can earn points to climb up the Club PSYCH leader board making them eligible to be one of the #HashtagKiller's victims. Each week will provide new puzzles, more difficult challenges and ultimately claim a new victim, allowing fans to rack up reward points as they go. Players can join the game at any point and even continue to play if they find themselves becoming one of the unfortunate victims.

"Gamification has worked well for USA properties and been very popular among our fans, giving them unprecedented interaction and engagement with cast, characters, show creators and other loyal fans extending beyond the on-air boundaries of the original series," said Jesse Redniss, vice president, Digital, USA. "We chose this approach to extend the life and fun of PSYCH, and give fans the unique perspective of being totally enveloped in a storyline created specifically for them online. This gaming experience further illustrates USA's commitment to pushing forward and defining the concept of SocialTV, while giving fans the content they crave in an entertaining new package."

While PSYCH #hashtagkiller is creating buzz online, fans will also be able to join USA's Character Chatter at http://characterchatter.usanetwork.com or on Facebook to share their latest clues and swap their predictions as to where Shawn and Gus will catch the #hashtagkiller. The online portal funnels live feeds from all social communication portals, including Twitter, Facebook and YouTube, and pulls in video and picture feeds in-stream, allowing fans to watch a video posted to YouTube directly from the chat stream. Conversations on Character Chatter are accessible on all platforms, including Smartphones and tablets.

Club PSYCH rewards loyal PSYCH fans, more than 100,000 registered users to-date, who regularly watch videos, play games, take quizzes, check into the site via GetGlue, and share content on social networking sites with points that can be used towards the purchase of virtual goods and PSYCH merchandise. Fans can also track their progress and see how they compare with other Club PSYCH members through a virtual leaderboard. To date, USA has rewarded these "Psych-O's" with tangible goods, invaluable signed collectables, and over 50,000 online rewards like bonus content, virtual stickers and more.

The innovative HashtagKiller social experience was built using the scripted social networking platform from SocialSamba (http://www.socialsamba.com), the leader when it comes to bringing characters into the social fabric. USA also teamed with Glow Interactive to develop the interactive crime scenes.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· PSYCH (USA)











[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 12:53 PM]
"Who Wants to Be a Millionaire" Shakes Things Up This November with an Exciting Lineup of Theme Weeks
"Millionaire: Whiz Kids," "Celebrity Week," "Millionaire: Daytime Talk Show Week" and "Millionaire: Guinness World Records(R) Edition" are all on tap.

[10/30/14 - 11:35 AM]
GSN's "Idiotest" Settles the Ongoing Election Night Debate as Democrats and Republicans Battle It Out to Determine Who Is Smarter
The themed episode airs Tuesday, November 4 at 9:00/8:00c on the cable channel.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 11:18 AM]
"Hawaii Five-0" Celebrates 100 Episodes by Revealing Hidden Nods to the Original Series Placed Within the Show Over the Past Five Years
Said anniversary installment airs next Friday, November 7 at 9:00/8:00c on CBS.

[10/30/14 - 11:03 AM]
E! Entertainment Extends "The Soup" Host Joel Mchale Through 2016
Additionally, McHale's production company, Free Period Productions, will continue its production development deal, in which he will give the network first look rights to ideas for non-scripted series.

[10/30/14 - 11:01 AM]
Oprah Winfrey Surprises Iyanla Vanzant with Epic Home Makeover in OWN Special to Air Saturday, November 29
"Oprah Prime: Iyanla I'll Fix Your House" airs on Saturday, November 29 at 8:00/7:00c.

[10/30/14 - 11:00 AM]
FOX Sweeps Into November - All-New Episodes of Fan-Favorite Dramas, Comedies, Events and Unscripted Series
The network details its programming highlights for the next month (SPOILERS!).

[10/30/14 - 10:44 AM]
"Banksy Does New York," A User-Generated Chronicle of the Famed Street Artist's 31 Days in New York City, Debuts Nov. 17, Exclusively on HBO
Capturing this month of madness, the film incorporates user-generated content, from YouTube videos to Instagram photos, from New Yorkers and Banksy hunters alike.

[10/30/14 - 10:37 AM]
Ovation's Hit Original Series "Song by Song" Continues Tuesday, December 9 with the Premiere of "Song by Song: Lindsey Stirling"
The documentary music series will focus on the wildly successful, classically trained electronic violinist, dancer and composer, who has become an internet phenomenon.

[10/30/14 - 10:00 AM]
Amy Adams, Ben Affleck, Benedict Cumberbatch, Robert Downey, Jr., Jonah Hill, Keira Knightley and Kristen Stewart to Appear on the "Hollywood Film Awards(R)" Nov. 14 Live on CBS
They join previously announced guests Gerard Butler, Robert Duvall, Michael Keaton, Julianne Moore, Jack O'Connell, Chris Pratt, Channing Tatum, Reese Witherspoon and Shailene Woodley.

[10/30/14 - 09:52 AM]
National Geographic Channel Will Go Under the Covers on the Science of Sleep in Television Event "Sleepless in America" Premiering Sunday, Nov. 30, at 8 PM ET/PT
The film spotlights our nation's sleep-loss epidemic, revealing the serious consequences of not sleeping enough and explaining how we became a society that fails to prioritize sleep.

[10/30/14 - 09:40 AM]
"The Eric Andre Show" Returns for a Third Season on Thursday, November 6th at 12:15 a.m. (ET/PT) on Adult Swim
Eric and his apathetic co-host Hannibal Buress are here to subject A-list stars to a hellish and inescapable nightmare talk show experience.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.