or


[09/28/11 - 01:05 PM]
USA Network Launches "Psych" #HashTagKiller Murder Mystery Online and Through Facebook
The thrilling "whodunit" experience will "take fans of the show through an engaging storyline specifically created for this experience."

[via press release from USA]

USA NETWORK LAUNCHES "PSYCH" #HASHTAGKILLER MURDER MYSTERY ONLINE AND THROUGH FACEBOOK

Immersive Online Social Game Allows Fans to be a Key Part of Solving a Whodunit -

Leading up to Season Premiere of One of Cable's No. 1 Series, PSYCH

NEW YORK - September 28, 2011 - USA Network today announces the launch of PSYCH's #HashTagKiller (HTK), a suspenseful murder mystery social game created in conjunction with the writers of the show and executive producers Chris Henze, Kelly Kulchak and Steve Franks. The thrilling "whodunit" experience will take fans of the show through an engaging PSYCH storyline specifically created for this experience, allowing them to send and receive messages directly with Shawn and Gus (series stars James Roday and Dulé Hill), in an effort to solve the case. Through the company's integration with Facebook's Open Graph technology, fans will now be able to integrate the game into their Facebook world, pulling friends in and even possibly becoming HTK victims themselves. The seven-week game will unfold online at www.hashtagkiller.com and USANetwork.com leading up to the highly anticipated return and season premiere of PSYCH on Wednesday, October 12 at 10/9c.

Every week, fans will be immersed in real time communication through messages on Facebook, picture messages, audio feeds, and high-production video shot with the cast specifically for the game and made to look like the actual show. Through interactive crime scenes fans will be called upon to use their investigative skills to notice out of place items, titillating crime scene clues and critical leads that could all prove invaluable to catch the mysterious killer. As they investigate crime scenes and unlock bonus games, real "Psych-O's" (PSYCH fans/enthusiasts) can earn points to climb up the Club PSYCH leader board making them eligible to be one of the #HashtagKiller's victims. Each week will provide new puzzles, more difficult challenges and ultimately claim a new victim, allowing fans to rack up reward points as they go. Players can join the game at any point and even continue to play if they find themselves becoming one of the unfortunate victims.

"Gamification has worked well for USA properties and been very popular among our fans, giving them unprecedented interaction and engagement with cast, characters, show creators and other loyal fans extending beyond the on-air boundaries of the original series," said Jesse Redniss, vice president, Digital, USA. "We chose this approach to extend the life and fun of PSYCH, and give fans the unique perspective of being totally enveloped in a storyline created specifically for them online. This gaming experience further illustrates USA's commitment to pushing forward and defining the concept of SocialTV, while giving fans the content they crave in an entertaining new package."

While PSYCH #hashtagkiller is creating buzz online, fans will also be able to join USA's Character Chatter at http://characterchatter.usanetwork.com or on Facebook to share their latest clues and swap their predictions as to where Shawn and Gus will catch the #hashtagkiller. The online portal funnels live feeds from all social communication portals, including Twitter, Facebook and YouTube, and pulls in video and picture feeds in-stream, allowing fans to watch a video posted to YouTube directly from the chat stream. Conversations on Character Chatter are accessible on all platforms, including Smartphones and tablets.

Club PSYCH rewards loyal PSYCH fans, more than 100,000 registered users to-date, who regularly watch videos, play games, take quizzes, check into the site via GetGlue, and share content on social networking sites with points that can be used towards the purchase of virtual goods and PSYCH merchandise. Fans can also track their progress and see how they compare with other Club PSYCH members through a virtual leaderboard. To date, USA has rewarded these "Psych-O's" with tangible goods, invaluable signed collectables, and over 50,000 online rewards like bonus content, virtual stickers and more.

The innovative HashtagKiller social experience was built using the scripted social networking platform from SocialSamba (http://www.socialsamba.com), the leader when it comes to bringing characters into the social fabric. USA also teamed with Glow Interactive to develop the interactive crime scenes.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· PSYCH (USA)











[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:12 AM]
Five Greenlights, Two Renewals, And a Premiere! Comedy Central(R) Announces CC:Studios Development Slate
Available now on cc.com is "Roustabout," a comedic travelogue that follows Kurt Braunohler as he jet skis from Chicago to New Orleans to raise money for charity.

[01/29/15 - 10:00 AM]
A Disney Princess Inspired by Latin Cultures, "Elena of Avalor," Will Be Introduced in 2016 on Disney Junior Channels and Programming Blocks Around the World
The role of 16-year-old Princess Elena, the bold, caring, funny and clever ascendant to the throne in the fairytale kingdom of Avalor, will be voiced by Aimee Carrero.

[01/29/15 - 09:50 AM]
Debut Episode of Sons of Anarchy: The Prospect Mobile Game Premieres Today on the App Store
Said Kurt Sutter, "It's finally fucking here. It's awesome. Play it. Live it. Be the prospect."

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 08:15 AM]
"Shark Week" Returns to Discovery Channel on July 5
A summer long celebration of all things shark, this year's edition will deliver more hours of all new, visually-stunning and informative shark-filled specials than ever before.

[01/29/15 - 08:03 AM]
The Band Perry, Ariana Grande, Lady Gaga and John Legend to Perform on "Stevie Wonder: Songs In the Key of Life - An All-Star Grammy(R) Salute," Monday, Feb. 16 on CBS
They join previously announced performers Janelle MonĂ¡e, Ed Sheeran and Usher.

[01/29/15 - 07:17 AM]
Bravo Media Picks Up "Top Chef" for Season 13 and Embarks on Nationwide Casting Call
The network announced open casting calls in cities across the country for chefs interested in competing in the high-stakes culinary competition series starting on February 3.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/29/15 - 06:46 AM]
Country Superstar Tim McGraw to Perform for Glen Campbell at the Oscars(R)
"I'm honored to be asked to sing this powerful song from one of the true legends of the music industry," said McGraw.

[01/29/15 - 06:07 AM]
Crown Media Family Networks, Home Of Hallmark Channel And Hallmark Movies & Mysteries, Announces Its Adoption of "Happy" the Dog as the Company's First-Ever Canine Goodwill Ambassador
"Happy, the Dog" will also appear in the highly-anticipated 2015 Hero Dog Awards, a celebration of courageous canines who have performed extraordinary good deeds, premiering this Fall.

[01/29/15 - 05:01 AM]
Bell Media and CBS Corporation Announce Long-Term Content Licensing and Trademark Agreement for Showtime(R) in Canada
The exclusive, landmark deal will bring the Showtime brand to Canada for the first time, with hundreds of hours of past, present and future Showtime programming being made available across Bell Media platforms.

[01/29/15 - 05:00 AM]
NBC's "The Blacklist" Launches "Red Is on the Run to Thursdays" Scavenger Hunt in 25 Cities
The first three fans in each city to catch the Red decoy, wearing his signature suit and fedora hat, will be rewarded with cash prizes.

[01/28/15 - 05:48 PM]
Breaking News: Supergirl Casts James Olsen
Mehcad Brooks is set as James Olsen, a photographer at CatCo, the media company where Kara (series star Melissa Benoist) works.