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[11/08/11 - 08:20 AM]
Animal Planet Asks Viewers to Give Thanks This Holiday Season With "You Watch. We Give." R.O.A.R. Initiative
Based on the number of viewers who watch Animal Planet on Saturday, November 26, up to $50,000 will be donated to Villalobos Rescue Center.

[via press release from Animal Planet]

ANIMAL PLANET ASKS VIEWERS TO GIVE THANKS THIS HOLIDAY SEASON WITH "YOU WATCH. WE GIVE." R.O.A.R. INITIATIVE

(New York, NY) - As part of Animal Planet's on-going commitment to make a positive impact in the animal world, the network is asking viewers to tune in to help drive donations up to $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series PIT BULLS & PAROLEES. The promotional marketing campaign called "You Watch. We Give." is part of the network's non-profit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch Animal Planet on Saturday, November 26, at 10 pm ET/PT for an all-new episode of PIT BULLS & PAROLEES, funds will be donated to give thanks to Tia Torres for her tireless dedication to the pit bull breed.

In the high-drama episode, Tia decides it's time to hire new parolees to handle the heavy workload at Villalobos. For the new guys, this is the opportunity of a lifetime, but one parolee may blow it before day one is over. Then, just as one of Tia's most beloved dogs is to be adopted, the team gets shocking news about his health.

Last year, the "You Watch. We Give" campaign yielded a donation of $50,000 and garnered more than one million unique P2+ viewers to become the series' most-watched episode ever. The 2010 donations paid for half of Villalobos' yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs, like "Egypt," who needed hip surgery, and "Sheriff," who needed intestinal surgery, healthy and ready for adoption.

This past fall R.O.A.R launched an eight-week matching campaign hosted by GlobalGiving, an online marketplace of charities. Through the campaign, consumer donations to R.O.A.R's eight partner charities were matched dollar for dollar from proceeds of Animal Planet licensed products. The campaign was a success, and consumer donations exceeded the program's $90,000 goal, which, when matched, made a total of $180,000, contributed across the eight-partner organizations.

R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.





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· PIT BULLS & PAROLEES (ANIMAL PLANET)





[09/20/17 - 01:18 PM]
A&E Network to Premiere New Nonfiction Limited Series "The Eleven" on Thursday, October 19 at 9PM ET/PT
The six-part limited series follows investigators as they reexamine the murders of 11 teenage girls after discovering a confession letter from current inmate and convicted murderer Edward Harold Bell.

[09/20/17 - 12:31 PM]
NBC and Hulu Bring Will & Grace (and Jack & Karen) to Screens Everywhere with First-Ever Streaming Deal for Multi-Emmy Award Winning Series
The iconic series will be available on the NBC app, Hulu and on-demand through satellite, cable and telco pay TV providers, beginning Thursday, September 21, one week ahead of the return of "Will & Grace" on NBC.

[09/20/17 - 12:01 PM]
CBS Gives 13 Episode Series Production Commitment to New Drama from Emmy Award Winner Dick Wolf for the 2018-2019 Broadcast Season
The new series, "F.B.I." (working title), is a scripted drama about the inner workings of the New York office of the Federal Bureau of Investigation.

[09/20/17 - 11:55 AM]
American Heroes Channel Announces Premiere of "Unabomber: 20 Years of Terror" This Sunday, September 24 at 10/9c
For 18 years, Theodore John Kaczynski mailed and planted handmade explosive devices, traumatizing the American people, claiming the lives of three innocent victims and injuring nearly two dozen more.

[09/20/17 - 11:16 AM]
Natasha Lyonne, Leslye Headland and Amy Poehler to Bring New Comedy Series to Netflix
The series follows a young woman named Nadia (Lyonne) on her journey as the guest of honor at a seemingly inescapable party one night in New York City.

[09/20/17 - 11:03 AM]
Short Film "Tokyo Project," Starring Elisabeth Moss, Ebon Moss-Bachrach and Shu Kakizawa, Debuts Oct. 14 on HBO
Exploring a mysterious romance between two strangers, the exclusive presentation is written and directed by Richard Shepard.

[09/20/17 - 10:40 AM]
eSports Docuseries "Chasing the Cup: Injustice 2" Launches Today on CW Seed and Machinima's Main YouTube Channel
The finale will air on The CW network as a one-hour primetime special on Tuesday, October 3.

[09/20/17 - 10:31 AM]
Nora Arnezeder, Gabriel Byrne, Justin Chatwin, Tomiwa Edun and Laura Fraser Cast in Crackle's Upcoming Original Movie, "In the Cloud" from Imperative Entertainment and Automatik
The 90-minute feature is expected to release this December on the streaming network.

[09/20/17 - 10:30 AM]
Fan-Favorite "MasterChef Junior" Judge Joe Bastianich Returns for Season Six, Scheduled to Air During the 2017-2018 Season on FOX
Additionally, Bastianich joins chefs Gordon Ramsay, Christina Tosi and Aarón Sánchez on the "MasterChef" season eight finale airing tonight.

[09/20/17 - 09:37 AM]
Aflac Dives Into the Animation Pond, Signing on as Sponsor of Disney XD's New "DuckTales" Animated Series
As part of the agreement, the two companies have developed a co-branded commercial featuring an animated version of the Aflac Duck set in the world of "DuckTales."

[09/20/17 - 09:01 AM]
Video: "The Meyerowitz Stories (New and Selected)" - Official Trailer - Netflix
Adam Sandler, Ben Stiller, Dustin Hoffman, Elizabeth Marvel, Grace Van Patten and Emma Thompson star in Noah Baumbach's latest film.

[09/20/17 - 08:37 AM]
Michael McKean Sprinkles Fact with a Dash of Fiction in New Season of "Food: Fact or Fiction?"
"A revered actor with impeccable comedic timing, Michael McKean is the perfect guide to walk viewers through the myths, mysteries, and magic behind the foods we all love, " said Courtney White.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/20/17 - 08:09 AM]
Lifetime Has Five All New Movies You Don't Want to Miss
Newly announced: "Oscar Pistorious: Blade Runner Killer" starring Andreas Damm and Toni Garrn on November 11.

[09/20/17 - 07:39 AM]
DIY Network Hit "Texas Flip N Move" Premieres New Season on Oct. 6
The series follows a cast of real estate risk-takers in the Lone Star State as they compete head-to-head to buy low, work fast and sell high in this property-flipping competition.