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[11/08/11 - 08:20 AM]
Animal Planet Asks Viewers to Give Thanks This Holiday Season With "You Watch. We Give." R.O.A.R. Initiative
Based on the number of viewers who watch Animal Planet on Saturday, November 26, up to $50,000 will be donated to Villalobos Rescue Center.

[via press release from Animal Planet]

ANIMAL PLANET ASKS VIEWERS TO GIVE THANKS THIS HOLIDAY SEASON WITH "YOU WATCH. WE GIVE." R.O.A.R. INITIATIVE

(New York, NY) - As part of Animal Planet's on-going commitment to make a positive impact in the animal world, the network is asking viewers to tune in to help drive donations up to $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series PIT BULLS & PAROLEES. The promotional marketing campaign called "You Watch. We Give." is part of the network's non-profit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch Animal Planet on Saturday, November 26, at 10 pm ET/PT for an all-new episode of PIT BULLS & PAROLEES, funds will be donated to give thanks to Tia Torres for her tireless dedication to the pit bull breed.

In the high-drama episode, Tia decides it's time to hire new parolees to handle the heavy workload at Villalobos. For the new guys, this is the opportunity of a lifetime, but one parolee may blow it before day one is over. Then, just as one of Tia's most beloved dogs is to be adopted, the team gets shocking news about his health.

Last year, the "You Watch. We Give" campaign yielded a donation of $50,000 and garnered more than one million unique P2+ viewers to become the series' most-watched episode ever. The 2010 donations paid for half of Villalobos' yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs, like "Egypt," who needed hip surgery, and "Sheriff," who needed intestinal surgery, healthy and ready for adoption.

This past fall R.O.A.R launched an eight-week matching campaign hosted by GlobalGiving, an online marketplace of charities. Through the campaign, consumer donations to R.O.A.R's eight partner charities were matched dollar for dollar from proceeds of Animal Planet licensed products. The campaign was a success, and consumer donations exceeded the program's $90,000 goal, which, when matched, made a total of $180,000, contributed across the eight-partner organizations.

R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.





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· PIT BULLS & PAROLEES (ANIMAL PLANET)





[02/23/17 - 12:27 PM]
E! Goes "Live from the Red Carpet" with Hosts Ryan Seacrest and Giuliana Rancic at the Oscars Sunday, February 26th Starting at 1:30P ET and 10:30A PT
The network's second screen live coverage will include a live, immersive 360 experience utilizing the latest state-of-the-art technology enabling fans to enjoy the red carpet like never before.

[02/23/17 - 12:00 PM]
Matthew Broderick Cast in "Katrina: American Crime Story"
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[02/23/17 - 11:22 AM]
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[02/23/17 - 11:10 AM]
"Saturday Night Live" Returns with Back-to-Back Shows
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[02/23/17 - 11:03 AM]
History(R) Greenlights Navy Seal Team Six Drama Series "Six" for a Ten Episode Second Season from A+E Studios in Association with Weinstein Television
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[02/23/17 - 10:56 AM]
Super Plus Official Plus Delicious - "The Get Down" - New Episodes April 7
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[02/23/17 - 10:29 AM]
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[02/23/17 - 10:19 AM]
ABC's First-Ever Live Post-Oscars(R) Special, Hosted by "black-ish" Star Anthony Anderson, Airs Sunday, February 26
The Emmy-nominated actor will be joined by "Good Morning America" Co-Anchor Lara Spencer, with special contributors Joe Zee, Yahoo Style's editor-in-chief, and ABC News' Chris Connelly.

[02/23/17 - 09:46 AM]
"Essence Black Women in Hollywood Awards & Gala" Primetime Special to Air on OWN Sunday, March 5
For the past decade, the star-studded celebration has been at the forefront of spotlighting Hollywood's most creative and accomplished African-American female visionaries both in front of the camera and behind the scenes.

[02/23/17 - 09:31 AM]
Starz Announces Highly-Anticipated Original Series "American Gods" to Premiere in the U.S. on Sunday, April 30th at 9PM ET/PT
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[02/23/17 - 09:00 AM]
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[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/23/17 - 08:12 AM]
Rap Legend Rick Ross to Host and Perform at the "2017 MTV Woodies" Music Festival Live from Austin on Thursday, March 16 at 11:00 P.M. ET/PT
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[02/23/17 - 08:04 AM]
Former Mobsters Go Suburban in Oxygen Media's New Docu-Comedy Series "Unprotected" Premiering Tuesday, April 11 at 9PM ET/PT
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[02/23/17 - 06:47 AM]
Ten Perfect Matches, One New Game on MTV's Spinoff Series "Are You the One: All-Star Challenge"
The new series premieres Wednesday, March 22 on MTV, one week after the shocking March 15 season finale of "Are You the One?".