or


[12/19/11 - 07:50 AM]
NBC Sports Group and Red Bull Media House Announce Partnership to Create "Red Bull Signature Series"
The strategic endeavor "will bring 35 hours of jaw-dropping and one-of-a-kind action sports programming to NBC and the NBC Sports Network starting in January."

[via press release from NBC]

NBC SPORTS GROUP AND RED BULL MEDIA HOUSE ANNOUNCE PARTNERSHIP TO CREATE "RED BULL SIGNATURE SERIES"

'Red Bull Signature Series' to Air Across NBC Sports and NBC Sports Network Beginning in January 2012

New York, N.Y. - December 19, 2011 - The NBC Sports Group, and its action sports arm Alli, and Red Bull Media House announced today a long-term partnership for the development of a new property, the Red Bull Signature Series. The strategic endeavor will bring 35 hours of jaw-dropping and one-of-a-kind action sports programming to NBC and the NBC Sports Network starting in January 2012.

The Red Bull Signature Series will include the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. The series features some of Red Bull's top events including X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush and other third party action sports competitions (see below for details on shows). The Red Bull Signature Series kicks off on NBC with Crashed Ice on Saturday, January 21. For more information, visit www.redbullsignatureseries.com.

"We look forward to partnering with the NBC Sports Group to expand their footprint in sports and deliver unique competition programming that you don't see every day," said Werner Brell, Managing Director, Red Bull Media House North America.

In conjunction with Alli Sports, a division of the NBC Sports Group, the Red Bull Signature Series will offer brands fully integrated sponsorship packages, including on-the-ground, on-air enhancements, commercial units and authentic combinations across its network and digital platforms. With the goal of pure sport progression, the new series will provide an event and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and social extensions.

"This partnership is an amazing opportunity to create a new global property with a terrific brand in Red Bull, who already produces premium events and world class content," said Alli Sports President Wade Martin. "The Red Bull Signature Series has amazing growth potential and provides a tremendous opportunity for other brands to be part of some of the world's most unique sporting events with the NBC Sports Group and Red Bull Media House."

Red Bull has created captivating athlete and sports content for nearly 25 years, and the relationship with the NBC Sports Group and Alli provides the ability to further reach mainstream audiences around the world.

"Red Bull Media House is a creator of spectacular and unique content in the action sports genre," said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. "We could not be more excited to be bringing this creativity to the NBC Sports Group family of networks."

The Red Bull Signature Series will feature 20 hours of programming on NBC and 15 hours on NBC Sports Network each year over the course of the partnership. For additional information, visit www.redbullsignatureseries.com.

Red Bull Signature Series programming highlights to include:

· Red Bull X-Fighters: The world's best freestyle motocross riders travel the globe to compete in the premiere FMX series in front of thousands of fans at some of the most iconic locations on the planet.

· Red Bull Rampage: The creative, unrestricted ethos of free-ride mountain biking comes to the contest arena while staying true to the sport's core ideals. Poised on a sandstone ridge in the brutal landscape near Virgin, Utah, riders choose whatever line they dare between an established start gate and the finish line 1,500ft (500m) below. Exactly what happens between those two points will be legendary.

· Red Bull Supernatural: The brainchild of snowboarding icon Travis Rice, the event is a first-of-its-kind backcountry competition designed to showcase the skills of the best all-around riders on the planet. Over 100 man-made features have been built on the slope over summer, so that once snow falls, a series of tree-line features, jumps and drops will emerge creating the ultimate backcountry run.

· Red Bull Crashed Ice World Championship: A combination of ice hockey, downhill skating and boarder-cross, the official Ice Cross Downhill World Championship brings the toughest, fastest ice cross downhill racers from around the world to race through an unforgiving, gritty, freezing downhill ice canal course full of mind-and-body-bending twists, turns and chutes. The rules are simple: Four athletes line up at the start, duke it out shoulder to shoulder and the first across the finish line wins.

· Red Bull Dream Line: 16 of the world's best BMX dirt riders meet at Anthony Napolitan's private training facility in Minnesota, riding an un-restricted trails-style course that sends riders to the skies and back down again.

· Red Bull Cold Rush: The invitation-only event returns for year two at its stateside home of Silverton Mountain in Colorado, North America's highest and steepest ski area. Only accessible via helicopter or hiking, the high-alpine bowls, chutes and cliffs are home to the three-day competition. Comprised of three disciplines - Big Mountain, Cliffs, and Slopestyle - the peer-judged event will determine the best all-around backcountry skier.

###

NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast's 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and The Kentucky Derby, Preakness and Belmont Stakes.

Red Bull Media House

Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com.





  [december 2011]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/30/16 - 04:00 PM]
NBC Delays "Caught on Camera" Return; Adds "The Good Place," "This Is Us" Repeats
The Peacock will now use Fridays at 8:00/7:00c for encores on September 23, September 30 and October 7.

[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 01:43 PM]
Viceland Adds New Late Night Show "Desus & Mero" Among Others, Renews "Huang's World" and "States of Undress"
The new show promises to be a fresh take on the day's events, the culture at large and day-to-day life... all through the eyes of two friends born and raised in the Bronx.

[08/30/16 - 12:16 PM]
Video: Showtime(R) Releases Official Trailer and New Poster Art for "Shameless" Season Seven
The seventh season picks up a month after last season's finale, with the Gallaghers ready for another sizzling summer on the South Side of Chicago.

[08/30/16 - 11:42 AM]
DIY Network Renews "Stone House Revival" Starring Expert Carpenter Jeff Devlin
More than 2.1 million viewers tuned in to the first season of the series.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/30/16 - 10:01 AM]
Kevin James Hosts "CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, to Be Broadcast Monday, Sept. 12
In addition, the special will be available on demand across multiple platforms through mid-October, providing viewers with convenient anytime access to information about the network's new fall lineup.

[08/30/16 - 09:32 AM]
Video: #LoweRoast Preview Clip - Pete Davidson Goes After Peyton Manning
Pete Davidson loves famed quarterback Peyton Manning, but he also has some observations about the size of his head.

[08/30/16 - 09:05 AM]
Spike TV's "Lip Sync Battle" Coming to Carnival Cruise Line
Lip Sync Battle Carnival is an authentic recreation of the popular show where contestants can live out their music-star fantasies, facing off in a head-to-head competition to create the most unforgettable lip sync performances to iconic and popular songs.

[08/30/16 - 08:30 AM]
Disney Channel to Premiere "Disney's The Lodge," A Music-Filled Mystery/Drama Filmed in Northern Ireland
"The Lodge" includes nine original songs integral to the story's central kid-empowering theme of "believe in yourself."

[08/30/16 - 07:23 AM]
It Is All Chills & Thrills on a New Season of "Halloween Wars"
Six teams composed of a pumpkin carving expert, cake artist and sugar artist will battle it out as they create Halloween-themed edible displays that are so ghostly good, it's frightening!

[08/30/16 - 06:40 AM]
"Bound in a Box: The True Story of Colleen Stan" - One-Hour Special Airs Saturday, September 10 at 5/4c on Investigation Discovery
The special tells the story of Colleen Stan, who was 20 years old in 1977 when she was kidnapped and imprisoned in a coffin-sized box for up to 23 hours a day for seven years.

[08/30/16 - 06:01 AM]
ABC Announces This Season's "Dancing with the Stars" Celebrity Cast Live on "Good Morning America"
This season's lineup of celebrity dancers includes two Gold medal-winning U.S. Olympians, a multi Grammy award-winning musician, a star of one of the most iconic television programs ever, one of the greatest wide receivers of all time, and the former governor of Texas, to name just a few.