or


[12/29/11 - 02:56 PM]
Syfy Will Launch Being Human "Temptation Is a Beast" Marketing Campaign in Las Vegas on New Year's Eve
The show's second season kicks off Monday, January 16 at 9:00/8:00c.

[via press release from Syfy]

TEMPTATION IS PART OF BEING HUMAN...

SYFY WILL LAUNCH BEING HUMAN "TEMPTATION IS A BEAST" MARKETING CAMPAIGN IN LAS VEGAS ON NEW YEAR'S EVE

PARTNERSHIP WITH PALMS CASINO RESORT INCLUDES GALA HOLIDAY PARTY

HIT SERIES BEING HUMAN RETURNS FOR SECOND SEASON MONDAY, JANUARY 16 AT 9PM

NEW YORK - December 29, 2011 - To launch the second season of its provocative hit series Being Human (Monday, January 16 at 10PM), Syfy will kick off the Temptation is a Beast marketing campaign on New Year's Eve in the ultimate temptation destination - Las Vegas.

A cornerstone of Syfy's nationwide, multi-media campaign, the Be Tempted partnership with the Palms Casino Resort in Las Vegas will encourage consumers to yield to their temptations on the most indulgent night of the year.

In addition to sponsoring the Palms Casino Resort's annual New Year's Eve Party at its exclusive Moon Nightclub - complete with custom elevator wraps, in-elevator key art, branded table tops, bar signage and napkins - the Temptation is a Beast Promotion will feature:

· Being Human travel package offering VIP access to hotel entertainment experiences

· Palms building wrap and custom made Being Human video which will be showcased on the Hotel's marquee video, casino floor and in-room promotional channel

· Being Human drink menus

· In-hotel room advertising including branded Being Human door hangers and key cards

· Digital and social extensions such as a guide to hosting the perfect Be Tempted viewing party complete with drink recipes and playlists

Said Michael Engleman, Executive Vice President, Marketing and Global Brand Strategy, Syfy: "The television culture has a seemingly insatiable appetite for supernatural-based stories. Coming off a successful first year, Being Human's edgy characters and plot engages the imagination while confronting the many temptations we all face, whether a vampire, werewolf, ghost or a mere human being. What more fitting place to launch this new season and a new year than in Las Vegas, the capital of temptation?"

As part of its robust media buy (along with out-of-home in major cities, blockbuster holiday movies, multicultural outlets, radio/local cable/broadcast), Temptation is a Beast will join the cultural conversation with a specially designed ad insert in the January/February issue of Playboy - Lindsay Lohan posing as Marilyn Monroe on the cover.

Online, Syfy.com will let users know just how likely they are to give into temptation with the Temptation is a Beast quiz, along with opportunities to tempt their friends on social media and video featurettes throughout the season.

In Being Human, leading normal lives is a lot harder than it looks for three roommates - vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) - who share their secrets and a Boston brownstone. The action picks up nearly a month after last season's explosive finale as the three continue to struggle with their supernatural double lives.

Executive producers are Michael Prupas (The Kennedys), Jeremy Carver (Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners, Adam Kane (The Mentalist, Heroes), and Rob Pursey and Toby Whithouse. Irene Litinsky is the series producer. Being Human is a Muse Entertainment production in association with Zodiak USA and is based on Being Human, created by Toby Whithouse and produced by Touchpaper Television, part of Zodiak Media Group. Zodiak Rights hold worldwide rights to the new series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [december 2011]  
S
M
T
W
T
F
S
    


· BEING HUMAN (SYFY)











[08/21/14 - 10:45 AM]
Maria Bello, Olympia Dukakis and Joan Jett Star in "Big Driver" - Original Movie Based on Short Story by Stephen King - Premieres October 18 on Lifetime(R)
The film tells the story of a young novelist hell-bent on revenge after falling victim to a brutal crime.

[08/21/14 - 10:42 AM]
Go Under the Covers with Discovery Fit & Health for Sextember, A Month-Long Exploration of Sex in America
Every weeknight at 10:00/9:00c beginning September 1, the network will encore provocative programming from Discovery's complete library of content.

[08/21/14 - 10:41 AM]
"Tim & Eric's Bedtime Stories" Premieres Thursday, September 18th at 12:15 a.m. (ET/PT) on Adult Swim
Each episode offers a unique tale: dark, horrifying, perverse, insane... hilarious - featuring a wide array of comedic and dramatic guest stars.

[08/21/14 - 10:12 AM]
"Rebuilding the World Trade Center" - Marcus Robinson's Poignant Film Chronicles 8 Years of Construction; Premieres Thursday, September 11, at 6 p.m. on History
The two-hour special - eight years in the making, from laying of the first foundation to triumphantly topping the gleaming new 104-story One World Trade Center with its spire - focuses on the construction workers who performed the Herculean task.

[08/21/14 - 10:02 AM]
Spike TV Announces More Leading Characters for "Tut" Event Series
Nonso Anozie, Sibylla Deen, Kylie Bunbury, Alexander Siddig, Peter Gadiot and Iddo Goldberg are among the latest to join the project.

[08/21/14 - 09:02 AM]
TNT Lands Rights to Lionsgate's Hunger Games and Divergent Franchises
The Hunger Games is slated to air on TNT for the first time in winter 2015, and the network will add the second installment, The Hunger Games: Catching Fire, in winter 2016.

[08/21/14 - 09:01 AM]
Star Lineup Set for the MDA Show of Strength Telethon This Labor Day Weekend
Aloe Blacc, Alyssa Milano, Brad Paisley, Bret Michaels, Fall Out Boy, Jason Derulo, Josh Groban, LeAnn Rimes and Rascal Flatts are among those slated to appear.

[08/21/14 - 08:59 AM]
"A Good Job: Stories of the FDNY," A Film by Liz Garbus and Steve Buscemi, Explores the Demanding Lives of New York City Firefighters When It Debuts Sept. 8, Exclusively on HBO
Featuring first-hand accounts of veteran firefighters and former FDNY member Buscemi, the film reveals what it feels like to fight, and know, fire in New York.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:00 AM]
CMT Celebrates the End of Summer with Five Days of Special Programming Beginning Thursday, August 28
Highlights include the network premiere of "Fear Factor" on Monday, September 1.

[08/21/14 - 07:04 AM]
FXX's 12-Day Marathon of "The Simpsons" Kicks off Today, August 21 at 10 AM ET/PT
Said run will conclude September 1 at 12 AM ET/PT, making it the longest-running marathon in television history.

[08/21/14 - 07:01 AM]
"CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, Will Be Broadcast Monday, Sept. 1
Jim Nantz hosts the annual offering, which highlights the network's five new fall series.

[08/21/14 - 06:45 AM]
Discovery Channel Tells the Story of 9/11 Elite Rescue Squad
Narrated by Al-Jazeera America's Tony Harris, "9/11 E-Men Heroes" airs on Discovery Channel on Thursday, September 11 at 8:00/7:00c.

[08/21/14 - 06:02 AM]
ABC's Reinvention of "The View" Includes a New Show Logo, State-of-the-Art Set and Studio
As part of the reinvention, "The View" has taken up residence in the ABC Broadcast Center.