ADAM STOTSKY NAMED GENERAL MANAGER OF G4
LOS ANGELES - January 5, 2012 - NBCUniversal today announced the appointment of Adam Stotsky as General Manager of G4, reporting to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment and Cable Studios. In his new role, effective immediately, Stotsky will be responsible for oversight of all facets of G4, including programming, development, production, marketing, press and publicity, and digital operations.
"Adam is one of the best brand strategists I've ever worked with," said Hammer. "I'm confident that he'll provide tremendous leadership and unlock G4's potential as a genuine force on the media landscape."
Stotsky previously served as President of Marketing for the NBC Entertainment division of NBCUniversal. In this capacity Stotsky led strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for NBC's Daytime, Primetime and Late Night day-parts. Stotsky also led NBC's strategic brand repositioning, resulting in the launch of "NBC: More Colorful" in the Fall of 2009.
From 2001 to 2008, Stotsky held senior marketing positions at NBCUniversal's Syfy business, most recently as Executive Vice President, Global Brand Strategy and Market Development. During his tenure, Syfy became widely regarded as one of the best-branded and marketed channels on television. He received numerous industry accolades including multiple creative awards from BDA, Cannes, Clio, D&AD, One Show, PROMAX and the channel's first-ever Gold Effie from the American Marketing Association. Stotsky also expanded Syfy's business portfolio domestically beyond broadcast and digital media, into video gaming, licensing, merchandising, and the youth market.
Advertising Age selected Stotsky as one of their "MARKETING 50" for his marketing innovation for Syfy's Peabody-Award winning franchise, Battlestar Galactica. Stotsky was also honored by Multichannel News as one of their "40 UNDER 40." Stotsky was elected to the PROMAX/BDA Board of Directors in 2004 and currently serves as its co-Chairman.
Prior to Syfy, Stotsky served as Senior Vice President for the Entertainment Practice at J. Walter Thompson Worldwide and Vice President of Marketing at Discovery Communications. He began his career at Fallon Worldwide as an Advertising Account Director.
G4 offers the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo. The network, which is available in 59 million cable and satellite homes nationwide, has given young guys of today's digital generation a television home. G4tv.com is a top web destination for video game news and information. The network's popular original programming includes "Attack of the Show!," "X-Play," "American Ninja Warrior" and "Campus PD." G4 also continues to expand its live event coverage at CES, Comic-Con, E3, Tokyo Game Show and more. G4's Multiplex features content on all possible digital platforms, including G4tv.com, G4 Mobile, G4 Podcasts, G4 on Demand, G4 Video Player, G4 Wii Portal and G4 PS3 Portal. G4 is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.