or


[01/18/12 - 06:42 AM]
Syfy Uncovers How Highly Imaginative People - Igniters - Move Brands Forward Faster
Through a custom study conducted in partnership with PSFK, Syfy demonstrates how and why this consumer is more powerful today than ever.

[via press release from Syfy]

SYFY UNCOVERS HOW HIGHLY IMAGINATIVE PEOPLE - IGNITERS - MOVE BRANDS FORWARD FASTER

SYFY RANKS #1 AMONG ALL MEASURED CABLE NETWORKS IN NEW STUDY

NEW YORK - January 18, 2012 - Everyone imagines, but some people imagine greater.

Syfy today unveiled to the advertising community provocative and groundbreaking insights into the role highly imaginative people - called Igniters - play in driving consumer behavior for new products and brands by sharing it instantly through social media and portable, everywhere access.

Through a custom study conducted in partnership with PSFK, Syfy demonstrates how and why this consumer is more powerful today than ever, creating a new marketplace - the Imagination Economy. Igniters' power and influence on the success of brands is actually growing in a modern world saturated with social media and portable, everywhere access. Today these highly imaginative consumers live in a world where they can find anything they want at a moment's notice and share it with hundreds of thousands of people - instantly.

Syfy, PSFK and Simmons show that Igniters are overactive in three key consumer behaviors:

· FIND THE NEW: Insatiable need to constantly be in-the-know about the latest and greatest everything, from nutrition and diet to electronics

· DO THE NEXT: Must-have mentality drives them to try, do and buy the next big thing such as new stores, styles, drinks and food

· SHOW THE REST: Vocal in telling everyone about their latest finds. Because they're at the forefront, people listen to what they have to say, whether it's financial matters to car buying

Evidence proving this behavior is drawn from Simmons' most recent two year study measuring the behavior of people who view themselves as Creative, Inventive, Imaginative and Artistic. Syfy ranks #1 among all measured cable networks in delivering this audience with a 112 index among Adults 18-49.

Simmons, now owned by Experian, is an established syndicated research provider supplying leading advertisers, agencies and media companies with timely, single-source consumer insights. They survey over 30,000 consumers annually, continuously measuring and updating consumer attitudes, product and brand preferences, media consumption habits and demographic and lifestyle characteristics. In the Self-Concepts section, respondents are asked how they see themselves. Four adjectives are grouped together in different statements. Respondents are asked the degree to which they agree or disagree (on a five point scale) with each individual statement as a description of themselves. Top two box data for the statement including Creative, Inventive, Imaginative and Artistic was used.

In making the announcement, Dave Howe, President, Syfy, said: "As the brand which celebrates, encourages and stimulates imagination, Syfy creates entertainment with this group in mind. We spark their imagination with shows like Face Off, open their minds to what's possible with Alphas and Warehouse 13, and show them a new way of looking at the world with programs such as Ghost Hunters and Being Human. This group who imagines greater is the audience Syfy speaks to and delivers to advertisers more than any other cable network."

Syfy and PSFK announced this study during an executive breakfast at CES/Las Vegas - in partnership with VivaKi (Starcom/Mediavest, Zenith Optimedia, Razorfish, Digitas) - to more than 200 of their most senior marketing clients and company executives.

Syfy will also launch a major outreach campaign to the advertising community, including:

· Executive breakfasts in New York, Los Angeles, Chicago, Detroit and Boston

· Presentations in and around the ad community

· National ad campaign including outdoor presence in New York, Chicago, Detroit, and Los Angeles; cover wraps in major trade magazines, and agency promotion

· Launch of the website SyfyIgniters.com

PSFK is a go-to source for new ideas, inspiration and innovation for some of the most respected brands in the world, such as Apple, American Express, BMW, Gap, Levi's, MTV, Nestle, Nike, Pepsi and Samsung. PSFK provides its consultancy clients with a global view of cultural and market trends, insights into future consumer behavior and inspiration for potential products, communications and business ideas.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [january 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/18/17 - 04:46 PM]
CBS Renews Summer Thriller "Salvation" for Season Two
The series stars Santiago Cabrera, Jennifer Finnigan, Charlie Rowe, Jacqueline Byers, Rachel Drance and Ian Anthony Dale.

[10/18/17 - 02:00 PM]
"Springfield of Dreams: The Legend of Homer Simpson" Airs Sunday, October 22, on FOX
The one-hour special celebrates the legendary episode "Homer at the Bat," in addition to Homer Simpson's induction into The National Baseball Hall of Fame earlier this year.

[10/18/17 - 12:19 PM]
Nat Geo WILD's "Savage Kingdom: Uprising" Continues to Push the Boundaries of Wildlife Storytelling
Emmy-nominated actor Charles Dance returns to narrate Savage Kingdom: Uprising, a rare look at warring animal clans battling for survival in a remote region of Africa that is drying up after years of flood-soaked abundance.

[10/18/17 - 11:57 AM]
Video: Josie and the Pussycats Make a Fur-ocious Return to Season Two of "Riverdale" with a New Rendition of "Milkshake" by Kelis
As the gang gathers for "Retro Night," the Pussycats perform a rendition of the song "Milkshake" by Kelis while a packed crowd looks on.

[10/18/17 - 11:44 AM]
Lifetime and NeueHouse Madison Square Women's Forum Partner on Luminaries Screening and Conversation Series
The "Luminaries" screening series will be made available to NeueHouse members, followed by a moderated conversation featuring some of the film's stars and creative teams.

[10/18/17 - 11:01 AM]
OWN: Oprah Winfrey Network to Air "Queen Sugar" Finale After-Show Special Hosted by Oprah Winfrey Wednesday, November 15
Hosted by Oprah Winfrey, who is also an executive producer on the popular drama, the after-show special will feature exclusive interviews with DuVernay, the ensemble cast and an audience of fans.

[10/18/17 - 10:50 AM]
Velocity Partners with The National Compassion Fund Las Vegas to Support Las Vegas Victims at Velocity's "Barrett-Jackson Live"
Throughout the 21 hours of live coverage, Velocity will offer a Text-To-Donate initiative inviting viewers to text VEGAS to 707070 to support The National Compassion Fund Las Vegas.

[10/18/17 - 10:30 AM]
Tony Award Winner Jane Krakowski and Emmy Award Nominee Chris Diamantopoulos Join Cast of FOX's Live Musical Event, "A Christmas Story Live!," Airing Sunday, December 17, on FOX
Krakowski will play "Miss Shields," the teacher of nine-year-old "Ralphie Parker"; and Diamantopoulos will portray "Ralphie's" dad.

[10/18/17 - 10:21 AM]
Showtime(R) to Premiere New Drama Series "The Chi" on Sunday, January 7 at 10 PM ET/PT
The series explores the humanity behind the headlines sensationalizing the South Side of Chicago.

[10/18/17 - 10:03 AM]
Alicia Keys Makes Her Triumphant Return as 15-Time Grammy Award Winner Reclaims a Red Chair on Season 14 of "The Voice"
Keys will be joined by Adam Levine, Blake Shelton and Kelly Clarkson, who will be making her coaching debut on "The Voice."

[10/18/17 - 09:38 AM]
E!'s Long-Running Comedy Franchise "Fashion Police" Hands Out Its Last Violation as Series Finale Special Airs Monday, November 27 at 8:00PM ET/PT
Over the past 20 years, the show has welcomed some of the most notable celebrities from the worlds of fashion, entertainment and sports.

[10/18/17 - 09:32 AM]
Video: Andy Samberg, Judy Greer and More Join "Lady Dynamite" - See the All-New Trailer for Season 2!
This season finds our precious Maria embarking on her greatest adventure ever - love.

[10/18/17 - 08:45 AM]
Freeform Commits to "Alone Together," Greenlights Second Season Ahead of January 10 Series Premiere
"'Alone Together' is easily the best show ever made," said The Lonely Island's Andy Samberg, Akiva Schaffer and Jorma Taccone. "If you don't watch it, you're a fool. There are 4 million shows on TV, but this is the only one worth watching."

[10/18/17 - 08:13 AM]
First Performers Announced for "The 51st Annual CMA Awards," Airing Wednesday, November 8, on the ABC Television Network
Fans will enjoy special performances by CMA Awards nominees Garth Brooks, Brothers Osborne, Luke Bryan, Eric Church, Miranda Lambert, Little Big Town, Old Dominion, Jon Pardi, Chris Stapleton, Thomas Rhett and Underwood.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.