or


[03/09/12 - 09:11 AM]
Oxygen Media Partners With ACTV8.ME for "The Glee Project" Season Two
Oxygen will utilize ACTV8's technology "to power experiences that reward fans with exclusive access to contenders and the opportunity to receive on-air recognition."

[via press release from Oxygen]

OXYGEN MEDIA PARTNERS WITH ACTV8.ME FOR "THE GLEE PROJECT" SEASON TWO

AUSTIN, TX - March 9, 2012 - Oxygen Media announced a partnership with ACTV8.ME to power its new Social TV platform for "The Glee Project" season two, premiering this summer 2012. Oxygen will offer fans the opportunity to experience a talent-powered, relationship-driven social TV platform that connects them directly to the series contenders over the course of the entire competition. The spinoff competition series, which awards one winner a seven episode arc on "Glee," will return with 14 talented and unique contenders -- two more than season one -- additional themes and all new music. The announcement was made today from the South by Southwest(R) (SXSW(R)) Conference in Austin, Texas.

"We had ambitious goals for pushing the boundaries of engagement and ACTV8.ME proved to be the partner and platform to deliver on them," said Jennifer Kavanagh, Senior Vice President, Digital, Oxygen Media. "The most valuable reward we can offer fans is access to the talent they love. The core of our Social TV platform is about engaging to earn experiences."

Oxygen will utilize ACTV8's technology to power experiences that reward fans with exclusive access to contenders and the opportunity to receive on-air recognition. Throughout the season, select super fans will participate in exclusive live video chats with their favorite contenders, and one lucky fan will even get to meet their favorite contender face-to-face. Building upon the social success of "The Glee Project" season one, Oxygen and ACTV8.ME will also create a second screen experience that is essential to the series. During each episode, fans will be able to unlock new content, use their mobile devices to share their favorite moments from the show in real-time, and to participate in challenges and homework assignments issued by the contenders. Fans will also have access to exclusive synchronized content that compliments the viewing experience during the second season.

Mark Burnett, one of the most successful global producers and the acknowledged pioneer of reality programming in the U.S., partnered with ACTV8.ME in December 2011 to usher in a whole new world of audience participation and integration with television.

"Oxygen's partnership with ACTV8.ME as their social TV platform of choice aligns with my belief that ACTV8 is the cutting-edge solution for second-screen content," said Burnett.

ACTV8.ME delivers what it calls a "complete global media integration platform." The platform synchronizes a user's mobile device or tablet to any live or recorded video broadcast and not only provides rich interactive content to the user's device related to the programming, but also feeds viral hooks into Facebook and Twitter. With its proprietary technology, ACTV8.ME has married broadcast and cable television to the two largest social media platforms on the planet, and then made this all interactive, thus creating the ultimate uber-platform. Their powerful technology enables ACTV8.ME to deliver a host of program enhancements, line extensions, quizzes, trivia, gaming and sales experiences in conjunction with any TV programming.

Brian Shuster, CEO of ACTV8.ME said, "We are very excited to be working in partnership with the innovative and creative teams at Oxygen Media, they will truly define a new landscape of connectivity to the audience."

The announcement of Oxygen Media's partnership with ACTV8.ME comes during the South by Southwest(R) (SXSW(R)) Conference in Austin. Jennifer Kavanagh, Senior Vice President of Digital, Oxygen Media, is a Presenter on the conference panel entitled "Integrating Brands into Social Television" on Saturday, March 10 from 9:30 - 10:30 a.m.

"The Glee Project" season two will return with Ryan Murphy and Dante Di Loreto continuing as executive producers along with series executive producers Michael Davies and Shauna Minoprio of Embassy Row. Murphy will once again join casting director Robert Ulrich, choreographer and "Glee" co-producer Zach Woodlee and vocal coach Nikki Anders in the final deliberations of each installment of the series.

About ACTV8.ME

ACTV8.ME empowers hit TV shows with its technology working alongside major TV networks and production partners, ACTV8.ME delivers a "complete global media integration platform," which brings amazing new user experiences to life in next-generation TV connectivity. ACTV8.ME leads the way in developing and designing new second-screen interactive TV interfaces and mobile applications that facilitate discovery of content and users' relationships with it. with its proprietary technologies, ACTV8.ME marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate ´┐Żber platform.

Its second-screen platform was built with a vision and focus to empower cable TV subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first of its kind, one-to-one relationship with the consumer. their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Bad Girls Club," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [march 2012]  
S
M
T
W
T
F
S
    


· GLEE (FOX)
· GLEE PROJECT, THE (OXYGEN)









[04/24/14 - 08:07 PM]
Seth Meyers Named Host of "66th Primetime Emmy(R) Awards"
Award-winning director and producer Don Mischer will serve as executive producer, producing with Mischer will be Charlie Haykel and Julianne Hare.

[04/24/14 - 03:30 PM]
BET Networks Announces New Programming and Partnerships at Annual Upfront Presentation
Returning series include "Being Mary Jane," "The Game" and "Real Husbands of Hollywood."

[04/24/14 - 03:25 PM]
Starz Original Drama "Flesh and Bone" Starts Production
Get your first look at the eight-episode series, which follows a young ballet dancer with a distinctly troubled past, as she joins a prestigious ballet company in New York.

[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 02:48 PM]
Discovery Channel to Air "Everest Avalanche Tragedy" on Sunday, May 4
The 90-minute special will include unprecedented access and eyewitness accounts from the rescue and recovery efforts that took place after the avalanche struck the Khumbu Icefall.

[04/24/14 - 02:00 PM]
MTV Announces Summer Schedule at 2014 Upfront Today Including: New Series, Returning Hits and New Music Documentary
Returning series include "Teen Wolf," "Ridiculousness," "Snooki & JWOWW," "Real World" and "Girl Code."

[04/24/14 - 12:51 PM]
"Rebel Road" Premieres on Discovery Channel Monday, April 28th at 10PM
The one-hour special follows a subculture of car mechanics who are building mind-blowing vehicles that look like something out of another place and time.

[04/24/14 - 12:32 PM]
ESPN Commentators for the 2014 NFL Draft
Round 1 will feature host Chris Berman joined by analysts Jon Gruden, Mel Kiper Jr. and Ray Lewis, who will make his NFL Draft debut.

[04/24/14 - 11:46 AM]
The Final Season of "The Killing" Premieres Only on Netflix
Linden and Holder return for one final season exclusively on Netflix in all territories, August 1.

[04/24/14 - 11:35 AM]
"Food Network Star" Returns for Tenth Season with New Cast of Contenders and More Intense Culinary Challenges
The show's 10th season premieres Sunday, June 1 at 9:00/8:00c on the cable channel.

[04/24/14 - 11:34 AM]
USA Network Fans to Vote on Favorite Character-Driven "Suits" Episodes Ahead of Socially-Charged "Suits After Hours" Marathon on Friday, June 6
Said stunt is timed to premiere the show's fourth season launch on Wednesday, June 11 at 9:00/8:00c.

[04/24/14 - 11:31 AM]
E! Special Compares the Latest in Celebrity Fashion and Beauty When "Who Wore It Better?" Premieres Wednesday, April 30th at 8:00 PM ET/PT Only on E!
Catt Sadler and George Kotsiopoulos host the half-hour special.

[04/24/14 - 11:28 AM]
Video: New Trailer for TBS's "CeeLo Green's The Good Life"
The newcomer launches Monday, June 23 at 10:30/9:30c on the network.

[04/24/14 - 11:20 AM]
Myles Turner, No. 2 Basketball Recruit, to Announce College Selection on ESPNU
Recruiting director Paul Biancardi, recruiting analyst Gerry Hamilton and host Matt Schick will anchor the telecast.

[04/24/14 - 10:42 AM]
Video: TNT's "The Last Ship" - New Extended Trailer
The new drama, from executive producer Michael Bay, premieres Sunday, June 22 at 9:00/8:00c on the network.