or


[03/13/12 - 07:01 AM]
ESPN to Spotlight 40th Anniversary of Title IX with Multiple Initiatives
"The Power of IX" will debut on espnW.com on March 26 and run through June 23, the anniversary of when Title IX was passed into law.

[via press release from ESPN]

ESPN to Spotlight 40th Anniversary of Title IX with Multiple Initiatives

The Power of IX to Explore Current and Future Landscape for Female Athletes

With four months of multiplatform coverage - television, online, print -- planned, ESPN will highlight the 40th anniversary of Title IX. The Power of IX is a companywide initiative designed to recognize this legislation with the goal of engaging fans with fresh, provocative content. The Power of IX will debut on espnW.com on March 26 and run through June 23, the anniversary of when Title IX was passed into law.

"Our commitment to the coverage of women's sports remains as vibrant as ever," said John Skipper, President, ESPN. "We've analyzed Title IX in the past, and to emphasize the impact of the law at its 40th milestone, we're expanding our efforts in a way we have never done before. From specific television programming to an entire issue of ESPN The Magazine devoted to women in sports to a robust microsite on espnW.com, we intend to shine a spotlight on the evolution of women's sports."

The Power of IX will include perspectives and participation from a number of contributors including Katie Couric, Robin Roberts, Julie Foudy, Bonnie D. Ford, Steve Wulf, Kate Fagan, Sarah Spain, Luke Cyphers, Jane McManus and Jessica Mendoza.

The Power of IX highlights:

· Digital:

The initiative begins March 26 when espnW.com launches a dedicated microsite offering a range of content that will both celebrate and examine the impact of Title IX on sports and society. ABC News' Katie Couric will help kick things off with a personal essay the week the site debuts, and espnW will serve as the digital hub for the company's Title IX efforts throughout the project, driving content across multiple platforms with a mix of in-depth feature stories, first-person athlete perspectives, a series of fun and informative lists of nine and more.

· Television:

SportsCenter will count down the top 40 female athletes of the last 40 years beginning April 30, with the top athlete revealed on June 23. In addition, the week of June 17 will feature content across various studio shows and conclude on June 23 with ESPN, ESPN2 and ESPN Classic featuring women's sports programming throughout the day.

· Print:

ESPN The Magazine will use its customary deep dive to look forward at the future of women in sports, examining everything from the executives, lawmakers, trainers and athletes who are paving the way for new roles/iconography for women in sports to the groundbreaking research and reporting that are revealing counter-intuitive factors behind Title IX's success and its limitations when it comes to female athletes.

· ESPN Films:

ESPN Films will air a series of documentaries in Spring/Summer of 2013 that will highlight women in sports, all by female storytellers. Good Morning America anchor Robin Roberts and Tribeca Productions co-founder Jane Rosenthal will be executive producers of the series.

· Social media:

espnW's Title IX social media program, launching in early April, will assemble the largest collection of user-submitted female athlete photos of all time. In addition, content will be featured over Facebook.com/espnW and Twitter.com/espnW.

Additional Title IX content and programming will be announced throughout the initiative.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/28/15 - 04:35 PM]
"#DanceBattle America," ABC's New Dance Competition Special, Premieres Monday, September 14
Alfonso Ribeiro and Jordin Sparks host the one-hour special, which will follow the season premiere of "Dancing with the Stars."

[08/28/15 - 01:00 PM]
Rowan Blanchard and Paris Berelc Star in the Disney Channel Original Movie "Invisible Sister," Premiering Friday, October 9 on Disney Channel
The film is set to premiere as part of "Monstober," Disney Channel's month-long Halloween-themed programming event.

[08/28/15 - 11:08 AM]
The Might of the Empire Grows and Fan-Favorite Clone Troopers Debut in New Episodes of "Star Wars Rebels" Season 2 Beginning Wednesday, October 14
In "Star Wars Rebels" Season Two, past lives will be revealed and the destiny of our heroes will be changed forever.

[08/28/15 - 10:40 AM]
Christina Applegate to Guest-Star on New Comedy "The Grinder"
Additional guest castings for the new series include Emmanuelle Chriqui and Nat Faxon.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/28/15 - 07:05 AM]
USA Network Stars Support No More Campaign to End Domestic Violence and Sexual Assault in Upcoming "Law & Order: Special Victims Unit" Marathon on August 30
Aaron Tveit, Gina Torres, John Cena, Mark Feuerstein, Patrick J. Adams, Rami Malek, Sarah Rafferty and Daniel Sunjata are all featured in the 11-episode stunt.

[08/28/15 - 06:17 AM]
Brooke Burke-Charvet Returns as Co-Host for the 95th Anniversary Broadcast of Miss America
She joins previously announced judges Brett Eldredge, Taya Kyle, Kevin O'Leary, Amy Purdy and Zendaya, as well as Nick Jonas who will act as the official music curator of the evening.

[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.