or


[03/13/12 - 07:01 AM]
ESPN to Spotlight 40th Anniversary of Title IX with Multiple Initiatives
"The Power of IX" will debut on espnW.com on March 26 and run through June 23, the anniversary of when Title IX was passed into law.

[via press release from ESPN]

ESPN to Spotlight 40th Anniversary of Title IX with Multiple Initiatives

The Power of IX to Explore Current and Future Landscape for Female Athletes

With four months of multiplatform coverage - television, online, print -- planned, ESPN will highlight the 40th anniversary of Title IX. The Power of IX is a companywide initiative designed to recognize this legislation with the goal of engaging fans with fresh, provocative content. The Power of IX will debut on espnW.com on March 26 and run through June 23, the anniversary of when Title IX was passed into law.

"Our commitment to the coverage of women's sports remains as vibrant as ever," said John Skipper, President, ESPN. "We've analyzed Title IX in the past, and to emphasize the impact of the law at its 40th milestone, we're expanding our efforts in a way we have never done before. From specific television programming to an entire issue of ESPN The Magazine devoted to women in sports to a robust microsite on espnW.com, we intend to shine a spotlight on the evolution of women's sports."

The Power of IX will include perspectives and participation from a number of contributors including Katie Couric, Robin Roberts, Julie Foudy, Bonnie D. Ford, Steve Wulf, Kate Fagan, Sarah Spain, Luke Cyphers, Jane McManus and Jessica Mendoza.

The Power of IX highlights:

· Digital:

The initiative begins March 26 when espnW.com launches a dedicated microsite offering a range of content that will both celebrate and examine the impact of Title IX on sports and society. ABC News' Katie Couric will help kick things off with a personal essay the week the site debuts, and espnW will serve as the digital hub for the company's Title IX efforts throughout the project, driving content across multiple platforms with a mix of in-depth feature stories, first-person athlete perspectives, a series of fun and informative lists of nine and more.

· Television:

SportsCenter will count down the top 40 female athletes of the last 40 years beginning April 30, with the top athlete revealed on June 23. In addition, the week of June 17 will feature content across various studio shows and conclude on June 23 with ESPN, ESPN2 and ESPN Classic featuring women's sports programming throughout the day.

· Print:

ESPN The Magazine will use its customary deep dive to look forward at the future of women in sports, examining everything from the executives, lawmakers, trainers and athletes who are paving the way for new roles/iconography for women in sports to the groundbreaking research and reporting that are revealing counter-intuitive factors behind Title IX's success and its limitations when it comes to female athletes.

· ESPN Films:

ESPN Films will air a series of documentaries in Spring/Summer of 2013 that will highlight women in sports, all by female storytellers. Good Morning America anchor Robin Roberts and Tribeca Productions co-founder Jane Rosenthal will be executive producers of the series.

· Social media:

espnW's Title IX social media program, launching in early April, will assemble the largest collection of user-submitted female athlete photos of all time. In addition, content will be featured over Facebook.com/espnW and Twitter.com/espnW.

Additional Title IX content and programming will be announced throughout the initiative.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.