In the auction business, it takes know-how, showmanship, and a lot of guts to turn stash into cash...

SOLD!

New HISTORY series premieres Wednesday, April 11 at 9pm ET

March 13, 2012 - Rick Bryant, master auctioneer, puts on one of the biggest shows in the Missouri Ozarks. Buyers and sellers come to Bryant Auction from hundreds of miles away every week for a bidding showdown. It's anybody's guess who will win and who will lose, but everyone knows they're in for an eyeful of rare collectibles, crazy one-of-a-kind items, and a colorful cast of characters who'd do anything to energize a crowd.

Every day brings new items and new drama at Bryant Auction. In the new 10-part series SOLD!, HISTORY goes behind the scenes with Rick and his crew as they track down objects with profit potential, haggle with sellers, and create a stir on the auction floor to get the bidding wars going. SOLD! premieres Wednesday, April 11 with back-to-back episodes at 9 and 9:30pm ET on HISTORY.

Rick Bryant has an acute ability to find and appraise unique and historical objects. He and his staff comb attics, warehouses, basements, and back rooms for treasures that they believe can fetch a price - from an authentic Civil War musket in working condition to a Wile E. Coyote-style TNT detonator box to a collection of hand-crafted cowhide toilet seats.

Sellers trust Rick to get top dollar for their valuables. But if he doesn't meet their price he's out of a commission. So, on the auction floor, he puts his knowledge and salesmanship into full gear while his "ringmen" race around the room, showing off the item, taking bids, and cajoling potential buyers to throw down the cash.

SOLD! captures not only the comedy and drama of a family-owned auction business but also the historic backstory of the objects being bought and sold.

SOLD! is produced for HISTORY by Evident Entertainment. Executive Producers for HISTORY are Julian P. Hobbs & Carter Figueroa. Bonnie Brennan, Jann Carl and Julie Harman are Executive Producers for Evident Entertainment.

HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.