HALLMARK CHANNEL AND INTERNATIONAL SUPERSTAR MARIE OSMOND ANNOUNCE THE START OF PRODUCTION ON NEW ONE-HOUR TALK SHOW, "MARIE!," A HALLMARK CHANNEL ORIGINAL SERIES PREMIERING Q4

One-Hour Weekday Show to be Produced by Associated Television International

Hallmark Channel and international super star Marie Osmond announce the start of production on a new one-hour talk show, "Marie!," hosted by the popular entertainer. Production commences shortly for a Q4 premiere on the network. Associated Television International will produce the new lifestyle series which will air weekday afternoons on Hallmark Channel.

"Marie!" is an inspirational journey to help people make a difference in their own lives. The segments will feature celebrity and non-celebrity guests who drop by for everything from revelatory discussion, lifestyle tips and trends, socially important issues, and breakthroughs that empower families. Marie's potential guests include everyone from the publicly famous to everyday people with out-of-the-ordinary experiences, to the star's famous family, her closest girlfriends, and the nation's leading experts in diverse fields designed to revolutionize lives.

"Marie Osmond has entertained millions of people since her career launched at the tender age of three," said Michelle Vicary, Executive Vice President, Hallmark Channel and Hallmark Movie Channel.

"She is someone we all feel that we know, and the essence of who Marie is fits perfectly with the Hallmark brand to be emotive, family-oriented and celebratory.

"Marie Osmond is perfect for Hallmark Channel because the star remains so true to who she is: an extraordinarily talented and grateful human being who loves and believes in family, hard work and the American dream. It is a joy to welcome her to the network," Vicary concluded.

"Marie!" is being produced by ATI, Associated Television International. David McKenzie, David Martin, Marie Osmond and Jim Romanovich are Executive Producers.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top tier program service is distributed through approximately 5,492 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

ABOUT ASSOCIATED TELEVISION INTERNATIONAL

Associated Television International is an Emmy(R) Award-winning company that has been successfully producing and distributing television series, specials and feature films for over three decades. ATI's programs have aired on all U.S. broadcast networks, major cable channels and with television partners all over the world. Current series in production include Elizabeth Stanton's Great Big World, World's Funniest Moments, and the Emmy-nominated Laura McKenzie's Traveler. Recent television specials include Inside Story: Ferris Bueller's Day Off and The Rocky Saga: Going the Distance for the A&E Television Networks. ATI has also been Emmy-nominated for its socially conscious programming and won for America's Invisible Children and On the Edge: The Poverty Crisis in Africa.