VH1 Delivers Another Round of "Tough Love" This April

"Tough Love: New Orleans" Premieres April 15 at 9 PM/8c

SANTA MONICA, Calif., March 19, 2012 -- VH1's love gurus and Master Matchmakers(R), Steve and JoAnn Ward are getting "tough" again on the newest season of "VH1's Tough Love." An all-new cast of unlucky-in-love women hit "The Big Easy" for Steve's brutally honest love lesson on why they are still single. "Tough Love: New Orleans" premieres on Sunday, April 15 at 9 PM/8c.

He conquered Los Angeles, Miami and even "Tough Love: Couples." This time, Steve's dating boot camp ventures into the city of temptation, New Orleans, with a new group of eight, single women who are in desperate need of a love life revamp.

Steve Ward's approach goes beyond finding "Mr. Right." Through several challenging tasks and blind dates, Steve will use his expertise to dissect these women's errors of the past and fix their bad habits in the hopes of finding true love. This season's cast will provide the Wards' many challenges as each woman demonstrates characteristics that keep potential love interests at bay including acting phony, coming across as shy and awkward, maintaining low standards for a mate and more. Over the course of 10 weeks, watch as these women live together in a house and learn that "Tough Love: New Orleans" is far from any form of southern comfort.

For full episodes, bonus footage and interviews, viewers can visit the official "Tough Love" site at ToughLove.VH1.com. Viewers can also find series updates on Facebook at facebook.com/vh1toughlove and on Twitter - @VH1 and #ToughLove.

"Tough Love: New Orleans" is executive produced by Jim Berger and Pamela Healey (for High Noon Entertainment) and Nancy Juvonen, Drew Barrymore, Ember Truesdell and Chris Miller (for Flower Films). Steve Ward and JoAnn Ward also serve as executive producers for the series. Jeff Olde, Jill Holmes and Kristen Kelly are executive producers for VH1. Richard Hall and Elizabeth Grizzle Voorhees are executive producers for "VH1 Tough Love: New Orleans."

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