LIFETIME TO MAKE WAVES WITH ALL-NEW UNSCRIPTED SERIES "LOVE FOR SAIL"

Docu-Dating Program Following Singles on Cruise Ship Vacation to Embark on April 10

LOS ANGELES, CA (March 22, 2012) - Ahoy! Lifetime sets its sights on romance on the high-seas by taking match-making to new territories with the launch of the docu-dating series Love for Sail. Beginning Tuesday, April 10, at 10:00 pm ET/PT, the hour-long program will follow single women as they leave their day-to-day lives behind looking for love aboard a tropical cruise liner.

In each episode of Love for Sail, four adventurous women will board a Norwegian Cruise Line ship and set sail to exotic locations surrounded by a group of equally-eager single men ready to embark on what they hope to be the voyage of their lives. With the help of the series' Cruise Directors, Bucko and Carmen, the women meet their suitors at an opening mixer...and then the intense match-making begins. Throughout the cruise the singles participate in a wide variety of romantic dates, mixer parties and adventuresome excursions in many ports of call, giving them the time and space to learn more about each other. Some will make love connections. But for others, it's not smooth sailing. Either way, viewers will enjoy the fun and drama behind the competitive courtship among the women and men, all of who are hoping to hook-in a mate on this once in a lifetime journey.

"A generation of viewers grew up watching the scripted series, The Love Boat, and, inspired by that program, Love for Sail captures the fun and adventure of what it's really like to find romance on the high seas," said Rob Sharenow, Executive Vice President, Programming, Lifetime Networks.

Lifetime has ordered eight episodes of Love for Sail, which is produced by Studio Lambert (Undercover Boss) and executive produced by Stephen Lambert, Eli Holzman, Nancy Tellem, Deb Newmyer and Stuart Krasnow with Lifetime's Rob Sharenow, Gena McCarthy and Sandy Varo Jarrell.

Studio Lambert specializes in creating and producing entertaining, non-scripted programs for the UK, US and international markets. It launched in Soho, London, in March 2008 and six months later opened a US office in Culver City, CA It produces programs for a wide range of American and British networks and its formats and finished programs are distributed internationally by All3Media International. Chief executive Stephen Lambert is responsible for ground-breaking programs in Britain and America such as Wife Swap, The Secret Millionaire, Faking It and, most recently, the worldwide hit Undercover Boss.

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Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.