or


[03/27/12 - 09:02 AM]
First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award
She'll present Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors.

[via press release from Nickelodeon]

First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award

Grammy(R) Award-Winning Swift to be Honored for Her Work with Tornado and Flood Survivors at 2012 Kids' Choice Awards to be telecast live from Los Angeles, Saturday, March 31

LOS ANGELES, March 27, 2012 -- First Lady Michelle Obama will make her first-ever appearance at Nickelodeon's Kids' Choice Awards to present Grammy Award-winning singer/songwriter Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors, including her work with tornado and flood survivors in the United States. This year's Kids' Choice Awards, to be hosted by Will Smith, will be telecast live on Nickelodeon Saturday, March 31, at 8 pm (ET/Tape delayed for West Coast) from USC's Galen Center in Los Angeles, Ca. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.

"Taylor's dedication to helping others has encouraged her fan base to do the same, and this is the very core of what The Big Help is, inspiring others through action," said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon Group. "We are honored that First Lady Michelle Obama, a past recipient of The Big Help Award will be presenting this formidable and inspiring artist with this much deserved honor."

First Lady Michelle Obama received The Big Help Award at the 2010 Kids' Choice Awards in recognition of her leadership in championing healthier lifestyles for kids through her Let's Move! campaign. Earlier this year, Mrs. Obama appeared in a special episode of Nickelodeon's hit series iCarly in support of her Joining Forces initiative to support military families.

Among her many charitable works, Swift is dedicated to raising funds and awareness to benefit those affected by natural disasters. Most recently, Swift took the unprecedented step of opening the last dress rehearsal of her Speak Now Tour to fans as a fundraiser for victims of the deadly tornadoes that tore through the Southeastern region of the U.S. The event raised more than $750,000, with 100% of ticket sales going directly to help tornado victims via the "Speak Now ... Help Now" Fund established through the Community Foundation of Middle Tennessee.

Swift's ongoing charitable work includes partnerships with Make-A-Wish Foundation, St. Jude Medical Center, Habitat for Humanity, TJ Martell Foundation, The Red Cross and its international and regional affiliates, The Salvation Army, Nick's Kids, and the Victory Junction Gang Camp, as well as libraries, schools and educational initiatives around the country.

Nickelodeon's The Big Help is a prosocial initiative that empowers kids to take positive actions on issues that are important to them. The goal of the campaign is to launch a kid-led movement, focusing on key issues like health and wellness, education, community service, and the environment. This is the fourth consecutive year The Big Help Award has been awarded to a celebrity who embodies the spirit of the Nickelodeon Big Help initiative. Previous winners include last year's recipient Justin Timberlake; this year's presenter of the award, First Lady Michelle Obama in 2010; and Leonardo DiCaprio in 2009.

Kids can pledge to make a difference in their community by going to www.nick.com/thebighelp/. The Big Help site will show them how to take positive actions that will directly affect their communities.

No stranger to Nickelodeon's Kids' Choice Awards, Swift has been nominated four times and is the recipient of two blimp awards, for Favorite Female Singer (2010) and Favorite Song, "You Belong with Me" (2010). Swift also appeared in the 2011 HALO Awards as one of the celebrities paired with an extraordinary teen who shared his passion for community service and giving back.

A six-time Grammy award winner, Swift was also named Billboard's 2011 Woman of the Year, and is the reigning American Music Awards Artist of the Year, as well as both the Country Music Association and the Academy of Country Music's Entertainer of the Year. Her Speak Now album has sold more than 5 million copies worldwide and she is Billboard's current Top 200 Albums Artist (all genres).With the release of her (now 5x-Platinum) Speak Now album in 2010, Taylor sold more albums that year than any other artist in any genre of music. She made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA - News, VIA.B - News).





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
Carey is set to develop, executive produce, direct and co-star in the movies, with the first slated to debut as part of Hallmark Channel's 2017 "Countdown to Valentine's Day" programming event.

[05/23/16 - 02:27 PM]
ABC News and Time Inc.'s People Announce New Primetime Series "People's List"
The hour-long weekly program highlights the biggest stories in pop culture, entertainment, lifestyle, human interest and news features to bring viewers up to speed on what they may have missed.

[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
"I'm so pleased to have Universal Television in business with one of the theater's leading producers, Jeffrey Seller, and his producing partner, Flody Suarez," said Robert Greenblatt.

[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!

[05/23/16 - 08:05 AM]
CBS Studios International Announces Global Viral Video Sensation "Carpool Karaoke" Now Available as a Format
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.