or


[03/27/12 - 09:02 AM]
First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award
She'll present Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors.

[via press release from Nickelodeon]

First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award

Grammy(R) Award-Winning Swift to be Honored for Her Work with Tornado and Flood Survivors at 2012 Kids' Choice Awards to be telecast live from Los Angeles, Saturday, March 31

LOS ANGELES, March 27, 2012 -- First Lady Michelle Obama will make her first-ever appearance at Nickelodeon's Kids' Choice Awards to present Grammy Award-winning singer/songwriter Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors, including her work with tornado and flood survivors in the United States. This year's Kids' Choice Awards, to be hosted by Will Smith, will be telecast live on Nickelodeon Saturday, March 31, at 8 pm (ET/Tape delayed for West Coast) from USC's Galen Center in Los Angeles, Ca. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.

"Taylor's dedication to helping others has encouraged her fan base to do the same, and this is the very core of what The Big Help is, inspiring others through action," said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon Group. "We are honored that First Lady Michelle Obama, a past recipient of The Big Help Award will be presenting this formidable and inspiring artist with this much deserved honor."

First Lady Michelle Obama received The Big Help Award at the 2010 Kids' Choice Awards in recognition of her leadership in championing healthier lifestyles for kids through her Let's Move! campaign. Earlier this year, Mrs. Obama appeared in a special episode of Nickelodeon's hit series iCarly in support of her Joining Forces initiative to support military families.

Among her many charitable works, Swift is dedicated to raising funds and awareness to benefit those affected by natural disasters. Most recently, Swift took the unprecedented step of opening the last dress rehearsal of her Speak Now Tour to fans as a fundraiser for victims of the deadly tornadoes that tore through the Southeastern region of the U.S. The event raised more than $750,000, with 100% of ticket sales going directly to help tornado victims via the "Speak Now ... Help Now" Fund established through the Community Foundation of Middle Tennessee.

Swift's ongoing charitable work includes partnerships with Make-A-Wish Foundation, St. Jude Medical Center, Habitat for Humanity, TJ Martell Foundation, The Red Cross and its international and regional affiliates, The Salvation Army, Nick's Kids, and the Victory Junction Gang Camp, as well as libraries, schools and educational initiatives around the country.

Nickelodeon's The Big Help is a prosocial initiative that empowers kids to take positive actions on issues that are important to them. The goal of the campaign is to launch a kid-led movement, focusing on key issues like health and wellness, education, community service, and the environment. This is the fourth consecutive year The Big Help Award has been awarded to a celebrity who embodies the spirit of the Nickelodeon Big Help initiative. Previous winners include last year's recipient Justin Timberlake; this year's presenter of the award, First Lady Michelle Obama in 2010; and Leonardo DiCaprio in 2009.

Kids can pledge to make a difference in their community by going to www.nick.com/thebighelp/. The Big Help site will show them how to take positive actions that will directly affect their communities.

No stranger to Nickelodeon's Kids' Choice Awards, Swift has been nominated four times and is the recipient of two blimp awards, for Favorite Female Singer (2010) and Favorite Song, "You Belong with Me" (2010). Swift also appeared in the 2011 HALO Awards as one of the celebrities paired with an extraordinary teen who shared his passion for community service and giving back.

A six-time Grammy award winner, Swift was also named Billboard's 2011 Woman of the Year, and is the reigning American Music Awards Artist of the Year, as well as both the Country Music Association and the Academy of Country Music's Entertainer of the Year. Her Speak Now album has sold more than 5 million copies worldwide and she is Billboard's current Top 200 Albums Artist (all genres).With the release of her (now 5x-Platinum) Speak Now album in 2010, Taylor sold more albums that year than any other artist in any genre of music. She made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA - News, VIA.B - News).





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/16/14 - 04:26 PM]
NBC Flips "American Dream Builders," "Dateline" on Sunday Nights
"American Dream Builders" will now lead off the night at 7:00/6:00c followed by "Dateline NBC" at 8:00/7:00c.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 10:09 AM]
Stars of ABC Family's "Melissa & Joey" and "Baby Daddy" to Participate in Live Twitter Chat with Fans During East Coast Broadcasts Tonight
Starting at 8:00/7:00c, fans can tweet Christopher Rich at @AceCharmer and Melissa Peterman at @Followtheblonde.

[04/16/14 - 10:03 AM]
GSN Announces a New Lineup of Competitors for Third Season of "The American Bible Challenge," Premiering Thursday, May 22 at 8 PM (ET/PT)
Season three premieres with two back-to-back original episodes on Thursday, May 22 at 8:00/7:00c, and will air new episodes every Thursday at 8:00/7:00c.

[04/16/14 - 10:00 AM]
E!'s "Live from the Red Carpet" Exclusively Broadcasts from the Inaugural iHeartRadio Music Awards
Giuliana Rancic and Terrence Jenkins will host the one-hour special, airing Thursday, May 1 at 7:00/6:00c.