Emmy(R) Award-Winning TV Host Martha Stewart Will Teach America to Cook on New PBS Series
"MARTHA STEWART'S COOKING SCHOOL" SLATED FOR FALL 2012 DEBUT
NEW YORK, April 19, 2012 -- Martha Stewart, Emmy(R) Award-winning TV host, author and founder of Martha Stewart Living Omnimedia (NYSE: MSO), will give American home cooks a culinary master class on a new weekly PBS television show debuting this fall. "Martha Stewart's Cooking School," a new teaching series inspired by her eponymous best-selling book, will be presented in association with PBS station WETA Washington, D.C., and will air on PBS stations across the nation.
Each 30-minute episode will feature Martha demonstrating classic cooking techniques and basics. Using her signature, step-by-step, how-to teaching process, Martha will illustrate the building blocks of recipes everyone should know (from roasting to poaching to braising and blanching). Viewers will have Martha by their side instructing them how to select the very best ingredients, how to make the perfect pot roast, how to pan saute a whole fish, how to make stocks and why they're essential to making sauces and delicious soups. In addition, every episode will feature Martha imparting tips and tricks, inspiring and educating home cooks everywhere.
"PBS is the perfect home for this series. We'll show viewers how to prepare classic dishes as well as how to use proper techniques. This new series combines so many of my passions: teaching and encouraging others," said Ms. Stewart. "We will break down classic recipes for home cooks and inspire them to add their unique twist. I'm excited to get into the kitchen and connect with audiences across the nation."
About Martha Stewart
Stewart, who has been honored with 18 Emmy Awards, is the author of dozens of bestselling books on cooking, entertaining, gardening, weddings and holidays. Her next book, MARTHA'S AMERICAN FOOD: A Celebration of Our Nation's Most Treasured Dishes, from Coast to Coast, will be released in April. Today, her namesake company, Martha Stewart Living Omnimedia, reaches approximately 66 million consumers across all media platforms each month and has a growing retail presence with 8,500 products in over 38,000 retail locations. MSLO's Publishing segment encompasses four magazine brands - Martha Stewart Living, Martha Stewart Weddings, Everyday Food and Whole Living - special issues, books, digital properties and Apps. Its broadcasting unit creates television programming, including the Emmy-winning, daily television series, "The Martha Stewart Show," on Hallmark Channel, video, and Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition, MSLO designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, Staples (together with Avery), PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. The MSLO family of brands also includes Chef Emeril Lagasse and his media and merchandising properties. For additional information about MSLO, visit www.marthastewart.com.
WETA Washington, D.C., is the third-largest producing station for public television. WETA's other productions and co-productions include "PBS NewsHour," "Washington Week with Gwen Ifill and National Journal," "The Kennedy Center Mark Twain Prize" and documentaries by filmmaker Ken Burns, including the premiere November 18 and 19 of "The Dust Bowl." WETA presentations include Pati's Mexican Table, Sara's Weeknight Meals, Cuisine Culture, Everyday Food and more than ten seasons of Globe Trekker. More information on WETA and its programs and services is available at www.weta.org.
PBS, with its 356 member stations, offers all Americans - from every walk of life - the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches more than 123 million people through television and more than 21 million people online, inviting them to experience the worlds of science, history, nature and public affairs; hear diverse viewpoints; and take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS' premier children's TV programming and Web site, pbskids.org, are parents' and teachers' most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.