[05/01/12 - 08:02 AM]
NBCUniversal Announces New Digital Offerings Across Its Vast Portfolio, As the Company Holds Its First-Ever Digital Upfront
Linda Yaccarino, President of NBCUniversal Entertainment Cable and Digital Ad Sales, hosted the presentation.

[via press release from NBC]


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NEW YORK, NY - MAY 1, 2012 - NBCUniversal today announced a slew of new digital offerings across its vast portfolio of television and digital properties, as the company holds its first ever digital upfront (#NBCUNewfront). Hosted by Linda Yaccarino, President of NBCUniversal Entertainment Cable and Digital Ad Sales, the company's presentation is officially part of the "Digital Content NewFronts," the industry-wide digital Upfront.

"This is a milestone day for NBCUniversal, and shows our commitment to digital and our strong belief that it is a key driver of consumer engagement," said Yaccarino. "We are excited to present some innovative offerings and digital marketing opportunities spanning both TV and digital, which NBCUniversal is uniquely positioned to deliver."

NBCUniversal is planning to present creative solutions for marketers across its broad array of web, social and mobile platforms - including its first ever unified digital programming event for Cyber Monday, the biggest online holiday shopping day of the year.

The presentation will highlight partnership opportunities across NBCUniversal's digital properties - reaching 78 million monthly uniques - including its native digital networks, DailyCandy, Fandango, iVillage, and Television Without Pity - together with its TV-related digital properties for Access Hollywood, Bravo, Chiller, CNBC, E!, G4, Golf Channel, NBC Owned Television Stations, MSNBC.com, Mun2, NBCPolitics.com, NBC Sports, Oxygen, Sprout, Style, Syfy, Telemundo, The Weather Channel, TODAY.com, USA Network, and Xfinity TV.

The new digital offerings unveiled by the company include:

NBCUniversal Launches the Universal Games Network (UGN), a New Casual and Social Gaming Platform Seamlessly Integrated Across Its Properties

"Oxygen Connect" Launches May 18th with A First Look at "The Glee Project" Season 2

Telemundo and Fandango Join Forces to Launch "Fandango Cine," a New Convergent Destination for the Hispanic Moviegoing Audience

The Style Network and DailyCandy Announce "StyleCandy," a Multiplatform Content Partnership

Bravo Announces First-ever Location Based Social Media Experience for "Around the World in 80 Plates"

DailyCandy Goes Behind the Scenes with Today's Most Influential Fashion and Beauty Insiders As Part Of New Video Series: "Inside Story"

iVillage's New Video Series - "My Best Idea" - Pioneers a New Hybrid Format

NBC Politics Launches App For iPad On May 3

NBCUniversal's digital Upfront presentation will be emceed by Bravo's Andy Cohen and Giuliana Rancic of from E's Live from the Red Carpet, Fashion Police and E! News, Style's Giuliana & Bill, and NBC's upcoming Ready for Love -- and will include appearances by George Kotsiopoulos of E!'s Fashion Police and Ross Mathews of Chelsea Lately and After Lately. There will also be a live performance from Oxygen's Glee Project finalist, Alex Newell. The after-party will feature a "digital playground" - where guests will have the opportunity interact with a multitude of digital brands in the NBCUniversal portfolio.

  [may 2012]  


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