or


[05/01/12 - 08:01 AM]
NBCUniversal Launches Integrated Casual & Social Gaming Solution Across All Networks
Universal Games Network (UGN) - a new casual and social gaming platform - will seamlessly integrate its gaming efforts across its multiple brand properties.
[via press release from NBC]

NBCUNIVERSAL LAUNCHES INTEGRATED CASUAL & SOCIAL GAMING SOLUTION ACROSS ALL NETWORKS

NBCU Creates Gaming Solution to Better Allow Brands and Advertisers Access to More than 115 Million Unique Fans

NEW YORK - May 1, 2012 - In advance of NBCUniversal's NewFront event (#NBCUNewfront) featuring its arsenal of digital and Social TV opportunities, NBCU is announcing the launch of Universal Games Network (UGN) - a new casual and social gaming platform that will seamlessly integrate its gaming efforts across its multiple brand properties.

UGN will aggregate for the first time all of NBCU's most popular online, mobile and social gaming efforts around a singular platform that is customizable by business unit. The white-labeled solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and virtual goods across all NBCU gaming properties. Facebook Connect integration will enable fans to challenge friends in tournament style games. It will offer advertisers a one-stop shop to reach the ever-growing and coveted gaming audience across the entire NBCU digital footprint representing 115 million fans.

"Social gaming is a fast growing category that attracts a highly engaged and targeted audience," said Linda Yaccarino, President, Cable Entertainment and Digital Sales, NBCUniversal. "UGN provides NBCUniversal with a unique platform to connect with these consumers and offer our clients a distinct ad solution that taps into the 300 million social gamers active on Facebook and beyond."

Initially designed and built by the USA Network digital team, who won attention and accolades for its proprietary gaming destination Character Arcade, the new solution could eventually be the most robust in the industry spanning more than 20 properties.

For business partners the UGN platform will provide a turnkey way to track fan engagement, target content to specific audiences and create future experiences based on popularity and demand. The networks and partners using the solution will be able to tailor and increase reach by developing specific gaming experiences that can span brands and multiple audiences. Long term, advertisers will be able to take advantage of the integrated big data analytical capabilities of the system to maximize the reach and efficiencies of their buys.

Universal Games Network is being announced in conjunction with NBCUniversal's digital Upfront (#NBCUNewfront) and is slated to launch in 4Q of this year.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[11/21/24 - 09:08 AM]
Food Network's After-Hours Culinary Poker Game "Wildcard Kitchen" Raises the Stakes with Brand-New Season of All-Star Battles
In the season premiere on Tuesday, January 7, Vegas big spenders Jet Tila and siblings Michael and Bryan Voltaggio up the ante by bringing double the cash to the table, while serving up delectable dishes and lots of trash talk to determine who will be crowned king of the high-stakes kitchen.
[11/21/24 - 08:38 AM]
Video: WE tv Reveals Sneak Peek of "Toya & Reginae" Returning This January
The stakes are higher and the drama deeper for Toya Johnson Rushing and daughter, Reginae Carter, this season as the duo continue to juggle life, love, family, and their ever-growing careers in the spotlight... from different coasts.
[11/21/24 - 08:35 AM]
Video: Peacock Releases Official Trailer for Twisted Romantic Comedy Series "Laid"
A woman finds out her former lovers are dying in unusual ways and must go back through her sex timeline to confront her past in order to move forward.
[11/21/24 - 08:03 AM]
FOX Entertainment and Hulu Announce New Multi-Year Content Partnership Deal
Today's announcement renews the major program output deal between the two companies, as well as an agreement that allows Hulu to stream out-of-season episodes of key FOX unscripted programs.

[11/21/24 - 08:01 AM]
Max Original Drama Series "The Pitt" Debuts This January
The series is a realistic examination of the challenges facing healthcare workers in today's America as seen through the lens of the frontline heroes working in a modern-day hospital in Pittsburgh, Pennsylvania.
[11/21/24 - 08:01 AM]
Video: "Black Doves" - Official Trailer #2 - Netflix
When a spy posing as a politician's wife learns her lover has been murdered, an old assassin friend joins her on a quest for truth - and vengeance.
[11/21/24 - 08:00 AM]
Hallmark Channel and Sixthman Celebrate the Spirit of Christmas with the Hallmark Christmas Cruise 2025
Fans, their loved ones, and friends both old and new will have a unique opportunity to create lasting traditions and unwrap unforgettable new memories.

[11/21/24 - 08:00 AM]
Rejoice in the Holiday Spirit at the "National Christmas Tree Lighting," Hosted by Four-Time Grammy Nominated Country Music Artist Mickey Guyton, Friday, Dec. 20 on CBS
This beloved American tradition, presented by the National Park Service and the National Park Foundation, will feature musical performances of holiday classics by Adam Blackstone, Muni Long, Stephen Sanchez, Trombone Shorty, James Taylor, The War And Treaty and Trisha Yearwood.
[11/21/24 - 07:01 AM]
Video: "XO, Kitty" Season 2 - Date Announcement - Netflix
Kitty is back! "XO, Kitty" Season 2 arrives on Netflix January 16.
[11/21/24 - 06:31 AM]
Video: "Polo" - Official Trailer - Netflix
From executive producers Prince Harry and Meghan, The Duke and Duchess of Sussex, comes an exclusive, behind-the-scenes look at the fast-paced and glamorous world of Polo.
[11/21/24 - 05:01 AM]
Video: "Wallace & Gromit: Vengeance Most Fowl" - Official Trailer - Netflix
In this next installment, Gromit's concern that Wallace is becoming too dependent on his inventions proves justified, when Wallace invents a "smart" gnome that seems to develop a mind of its own.
[11/21/24 - 01:11 AM]
Isak Ferriz and Veronica Echegui Star "Ciudad de Sombras," The New Netflix Thriller Series
A gruesome crime has occurred in La Pedrera - Casa Milà: a burning body appears on the façade of Gaudi's emblematic building.

[11/21/24 - 12:26 AM]
Video: "Marry YOU" - Official Trailer - Netflix
A civil servant skeptical of marriage on a government team tasked with promoting marriage struggles to find a partner for a rural bachelor in order to escape the team.
[11/20/24 - 12:30 PM]
Slam Dunk! Disney, ESPN and the NBA Team Up to Present "Dunk the Halls" - the First Real-Time, Animated NBA Game: San Antonio Spurs vs. New York Knicks on Christmas Day
"Dunk the Halls" will be presented on ESPN2, Disney+ and ESPN+.
[11/20/24 - 12:06 PM]
Australian Hulu Original Scripted Drama Series "The Artful Dodger" Is Back for Season 2
The eight-episode Season 2 has an all-star returning cast including Thomas Brodie-Sangster as Jack Dawkins aka The Artful Dodger, David Thewlis as Fagin, and Maia Mitchell as Lady Belle Fox.