or


[05/01/12 - 08:58 AM]
New Speed(TM) Series "Hard Parts: South Bronx" Takes Intimate Look at an Intense Culture
The series premieres Thursday, May 24 at 10:00/9:00c following a special preview on Saturday, May 19.

[via press release from Speed]

NEW SPEED(TM) SERIES "HARD PARTS: SOUTH BRONX" TAKES INTIMATE LOOK at an INTENSE CULTURE

SERIES BASED on AWARD-WINNING NEW YORK TELEVISION FESTIVAL PILOT

The auto parts business is inherently frenzied. Its ultra-competitive, product can be hard to locate and customers are often less than forgiving.

But for Joe Ferrer and his burgeoning family owned business, BS&F Auto Parts (http://www.bsandfautoparts.com/), an extra ingredient was needed - life in The Bronx.

Based on an award-winning New York Television Festival pilot, Hard Parts: South Bronx is national cable television network SPEED's intense new primetime television series that debuts with a Special Preview on May 19, immediately following this year's running of the NASCAR Sprint All-Star Race from Charlotte Motor Speedway. Weekly episodes of the show can be seen every Thursday at 10 p.m. ET/7 p.m. PT premiering May 24.

"It's about my customers, as they want everything right now - or yesterday - they want it as fast as possible," Joe Ferrer said. "But as fast as they want the parts, they don't always pay in the same amount of time. Those are some of the difficulties you go through with a business like this. The economy is not exactly the best of times for any of us - it's a fight. It's a battle every single day."

"The stakes are clear," added Mark Hickman, NorthSouth Productions Executive Producer & Partner. "If something is wrong with your car and you can't get to school, you can't get to work or you can't deliver a pizza - it's alarming. In some form or fashion everyone relies on their automobile and it's the unsung heroes of the parts business that keep a lot of those cars going.

"What you see in the program is very real, so much so, the store is like an emergency room, but with more energy and excitement," Hickman continued. "Their clients demand that BS&F get them the part quickly. So it really is that kind of incredible pace and energy, from the minute the store opens at 7 a.m. until it closes at 5 p.m. It is a challenge to shoot because we are producing during the course of their business day. We sometimes want his (Joe Ferrer's) attention to a scene or something we need to capture, but he's more interested in getting a muffler out to his client - which is what he does."

The depth of this story is also moving, as three generations of the Ferrer family have literally given everything to insure BS&F flourishes. A lone black chair holding a posthumous picture of Joe's father is an omnipresent reminder.

"My father had been in the auto parts business for about 40 years," Ferrer said. "Before he had an auto parts store, he had a gas station for about 10 years. My father passed away a few years ago, and I'm pretty much keeping on the tradition of the business."

"Joe is a classic American character," Hickman explained. "There are so many things driving Joe to succeed in this business - beyond money. It's the pride and sense of accomplishment. It's a business he grew up in; his personal identity is very much related to this. I think Joe is smart enough, driven enough, that he could go out and run a number of businesses, but this one is personal. This one he takes home with him.

"Joe's grandfather died on the job. Joe's father died on the job. In Joe's opinion, their family has literally given up their lives to make this work," Hickman added. "It is Joe's dare to do it. Joe is a classic in that he is a hard-ass, tough-as-nails South Bronx task master - with a heart of gold. Ultimately, you see him get down on the guys he works with, demand a great deal from them, but he then just as quickly, supports and wants to give them the opportunity to grow. It's a really cool character study in motivation and driver in management."

Amid the trouble of an ailing vehicle, the South Bronx lifestyle is also uncovered. From the impossible-to-satisfy taxicab repair business, to the occasional mobile attorney in an RV, there's never a dull moment at BS&F. Ferrer takes a look at a place he's lived his entire life, and has shaped how his family's business was built.

"The Bronx gets a bad rap," Ferrer said. "People think the Bronx is a rough place, but it's really not. They are basically lower, middle class people, not necessarily poor. There are some poor people, but a working class man, from all different types of nationalities. The Bronx is very integrated. You've got Greek, you have Italian, Black, Latinos, Chinese - you have everyone. The Bronx really in truly is a melting pot, but it's not a big geographic location.

"Everybody gets along because everyone in the Bronx is a working class people," Ferrer continued. "They understand the value of a dollar and understand what the value is in having a job. That equates in my business. A lot of these guys are working week to week to make ends meet. That's just how it is. You have to be on your game. You have to make sure you have the right prices. You give them the right service, and everything else that comes along with doing business."

The show winds up being a reflection of Joe's character as well.

"We all have to do what we have to do," Ferrer said. "I don't work this way because I'm looking to receive some tremendous personal gain. The way I look at it, and the way I see it, most people in America are going to work pretty much until the day we die. We're not retiring unless something really incredible happens to us.

"I always tell the people around me,' Ferrer continued. "Listen. Work it. Nobody really loves to work, but you have to do it every day. Once you get beyond that in your mind it's, 'Let me bust my ass every day and see where this world takes me.' Stop thinking about work being a bad thing, think about work as being a good thing and the more you contribute, the better everything will be around you."

About SPEED(TM)

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation's first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in nearly 84 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services, including SPEED2, a groundbreaking new broadband network featuring live, streaming and on-demand events complementing offerings of the linear network. For more information, please visit SPEED.com, the online motor sports authority.

About FOX Sports Media Group

FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation's wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox's 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 30 million unique visitors monthly. Also included are Fox's interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.





  [may 2012]  
S
M
T
W
T
F
S
  


· HARD PARTS: SOUTH BRONX (SPEED)











[10/24/14 - 12:08 PM]
Oscar(R) Nominee Paul Giamatti and Golden Globe(R) Winner Damian Lewis Cast as Leads in the Showtime(R) Drama Project "Billions"
Acclaimed director Neil Burger (The Illusionist, Divergent, Limitless) has signed on to direct the drama pilot, which will be filmed in New York in early 2015.

[10/24/14 - 11:22 AM]
ABC Family's "Pretty Little Liars" Social Platforms to Give Fans a Behind-the-Scenes Look at Janel Parrish's "Pretty Little Liars"-Themed Dance
The ABC Family social media team has partnered with "Dancing with the Stars" to give "PLL" fans an exclusive behind-the-scenes look at Janel and her professional partner, Valentin Chmerkovskiy, as they get ready for their big performance.

[10/24/14 - 11:14 AM]
TV Land Presents: A Frightfully Funny "Roseanne" Halloween Marathon Event
TV Land will honor these notorious tricksters with a full-day marathon event that highlights "Roseanne's" Halloween episodes, leaving viewers cackling on Sunday, October 26 from 6:00 AM- 6:00 PM ET/PT!

[10/24/14 - 11:02 AM]
"Once Upon A Time" to Air Special Two-Hour Event "Smash the Mirror" on Sunday, November 16
Look for back-to-back episodes beginning at 8:00/7:00c on said night.

[10/24/14 - 11:00 AM]
"Marvel's Agent Carter" Rounds Out Cast with Lyndsy Fonseca
She'll play an aspiring actress living in 1946 New York, who will befriend Peggy Carter (Hayley Atwell) as she herself seeks to find her place in the post-war world.

[10/24/14 - 10:52 AM]
NBC Expands "The Voice" Live Playoffs with Extra Hour, Night
The Peacock will pre-empt "Marry Me" and "About a Boy" on Tuesday, November 11 as well as "The Mysteries of Laura" on Wednesday, November 12 to make room for the expanded "Voice" editions.

[10/24/14 - 09:46 AM]
Four-Time Emmy Winner Jim Parsons to Star in NBC's Animated Holiday Event "Elf: Buddy's Musical Christmas"
The one-hour special premieres Tuesday, December 16 at 8:00/7:00c on the network.

[10/24/14 - 09:35 AM]
Terrifying Monsters Run Amok During Animal Planet's Inauguaral "Beastly Nights" Programming Event
Just in time for Halloween, Animal Planet unleashes five nights of cryptic creatures, near-death tales and never-before-seen footage.

[10/24/14 - 09:16 AM]
CBS Stars Get Social with a Week-Long #CBSInstagramTakeover Oct. 27 - Nov. 2!
In addition to Instagram, fans can follow along on the series' Facebook pages and CBS.com.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:42 AM]
WWE(R) Superstar Christian(R) and WWE(R) Hall of Famer Edge(R) Reunite on Syfy's "Haven" in an All-New Episode Airing November 28
Jay Reso will appear in an all-new episode airing November 28, and will reprise the role for two additional episodes airing later in 2015.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:23 AM]
Season 3 of CNBC's "The Car Chasers" Will Premiere on Wednesday, November 5
Season 3 consists of 16 thirty-minute episodes: 8 new episodes will air in 2014, and the remainder of Season 3 will air in 2015.