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[05/01/12 - 08:00 AM] Oxygen Media Announces "Oxygen Connect" Social TV Platform to Offer Viewers Deeper Connection to Series and Stars The interactive fun begins on June 5 with the premiere of "The Glee Project" Season 2. |
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OXYGEN MEDIA ANNOUNCES "OXYGEN CONNECT" SOCIAL TV PLATFORM TO OFFER VIEWERS DEEPER CONNECTION TO SERIES AND STARS
"Oxygen Connect" Launches May 18th with A First Look at "The Glee Project" Season 2
NEW YORK - May 1, 2012 - Oxygen Media today announced new details around "Oxygen Connect," a social TV platform designed to further engage the network's media savvy viewers in anticipation of the return of "The Glee Project" Season 2 premiering on Tuesday, June 5 at 10 PM ET/PT. "Oxygen Connect" will provide fans with a platform that connects them directly to the series contenders over the course of the entire competition. With a premise of "earning to experience," fans will have the opportunity to engage with the content and earn points toward more personal experiences such as live chats with contenders, and more. Beginning May 18, fans of "The Glee Project" will be able to sign up early to join "Oxygen Connect" using their Facebook account. From there, they can invite Facebook friends and Twitter followers to join them, create user profiles, and unlock an exclusive video preview of "The Glee Project" Season 2. The announcement was made in conjunction with NBCUniversal's digital Upfront, #NBCUNewfront.
The interactive fun begins on June 5 with the premiere of "The Glee Project" Season 2. Fans signed into "Oxygen Connect" will be able to participate in weekly missions tied to the theme of the episode issued by the series' contenders. One mission task might ask fans to choose a favorite contender. Fans who complete these missions will earn custom badges and maximum points toward a chance to meet their favorite contender face to face. "Oxygen Connect" will also enable fans to vote for their favorite contender during the weekly "Last Chance Performance" using special #hashtags. Results will be displayed in real time on TV, and the performance with the most Twitter votes will be featured online as the "Last Chance Performance of the Week."
On the app front, content such as polls, videos, ads and more will be sync'd to what's happening live during the show with the new "Oxygen Connect: The Glee Project" mobile and tablet app. By participating in these experiences, fans can earn the weekly chance to win a private video chat session with their favorite contender. During premiere episodes, fans will also be able to toggle back and forth between a live social chat with cast members and the new interactive challenges. For advertisers, it's a powerful opportunity to connect with Generation O in the moment and on every screen.
Online, Oxygen.com hit record highs in 2011, with average monthly unique visitors showing double digit year to year growth. On the social media front, Oxygen has over 5.2 million followers across all social networks, showing impressive triple digit growth year-over-year since 2010. Oxygen Media has partnered with many innovative companies, including ACTV8.ME, Shazam and GetGlue to further enhance the viewer experience, and has been recognized with numerous awards, including a 2011 Media Vanguard Award for "Best SocialTV Mobile Engagement Innovation" and Outstanding Achievement in Marketing from the Interactive Media Council for "The Glee Project" OxygenLive finale.
About Oxygen
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.
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[10/24/25 - 08:01 AM] Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.
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[10/24/25 - 07:14 AM] FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.
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[10/24/25 - 07:01 AM] Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.
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[10/24/25 - 07:01 AM] Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5 Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.
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[10/24/25 - 06:00 AM] The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.
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[10/23/25 - 05:01 PM] Video: "As You Stood By" - Official Trailer - Netflix When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.
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[10/23/25 - 02:33 PM] Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.
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[10/23/25 - 02:28 PM] The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.
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[10/23/25 - 01:30 PM] Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15 The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.
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[10/23/25 - 12:01 PM] Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge" In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.
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[10/23/25 - 12:00 PM] FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak Included in the investment is a first look development deal through Chain Media.
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[10/23/25 - 11:28 AM] "High Potential" Rises to Season High as Show Nears Fall Finale ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
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[10/23/25 - 11:13 AM] USA Network Renews "The Rainmaker" for Second Season Across the first nine premiere episodes of the season, "The Rainmaker" has averaged 1.3 million total viewers.
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[10/23/25 - 11:06 AM] Global Box Office Sensation "Wicked" Arrives Nov. 19 on NBC The NBC telecast of "Wicked" leads up to the November 21 premiere of "Wicked: For Good," the epic finale to the global cultural phenomenon.
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[10/23/25 - 11:01 AM] Video: Paramount+ Releases Official Trailer for New Documentary "My Nightmare Stalker: The Eva LaRue Story" The powerful two-part documentary premieres Thursday, November 13, exclusively on Paramount+.
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