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[05/01/12 - 08:00 AM]
Oxygen Media Announces "Oxygen Connect" Social TV Platform to Offer Viewers Deeper Connection to Series and Stars
The interactive fun begins on June 5 with the premiere of "The Glee Project" Season 2.

[via press release from Oxygen]

OXYGEN MEDIA ANNOUNCES "OXYGEN CONNECT" SOCIAL TV PLATFORM TO OFFER VIEWERS DEEPER CONNECTION TO SERIES AND STARS

"Oxygen Connect" Launches May 18th with A First Look at "The Glee Project" Season 2

NEW YORK - May 1, 2012 - Oxygen Media today announced new details around "Oxygen Connect," a social TV platform designed to further engage the network's media savvy viewers in anticipation of the return of "The Glee Project" Season 2 premiering on Tuesday, June 5 at 10 PM ET/PT. "Oxygen Connect" will provide fans with a platform that connects them directly to the series contenders over the course of the entire competition. With a premise of "earning to experience," fans will have the opportunity to engage with the content and earn points toward more personal experiences such as live chats with contenders, and more. Beginning May 18, fans of "The Glee Project" will be able to sign up early to join "Oxygen Connect" using their Facebook account. From there, they can invite Facebook friends and Twitter followers to join them, create user profiles, and unlock an exclusive video preview of "The Glee Project" Season 2. The announcement was made in conjunction with NBCUniversal's digital Upfront, #NBCUNewfront.

The interactive fun begins on June 5 with the premiere of "The Glee Project" Season 2. Fans signed into "Oxygen Connect" will be able to participate in weekly missions tied to the theme of the episode issued by the series' contenders. One mission task might ask fans to choose a favorite contender. Fans who complete these missions will earn custom badges and maximum points toward a chance to meet their favorite contender face to face. "Oxygen Connect" will also enable fans to vote for their favorite contender during the weekly "Last Chance Performance" using special #hashtags. Results will be displayed in real time on TV, and the performance with the most Twitter votes will be featured online as the "Last Chance Performance of the Week."

On the app front, content such as polls, videos, ads and more will be sync'd to what's happening live during the show with the new "Oxygen Connect: The Glee Project" mobile and tablet app. By participating in these experiences, fans can earn the weekly chance to win a private video chat session with their favorite contender. During premiere episodes, fans will also be able to toggle back and forth between a live social chat with cast members and the new interactive challenges. For advertisers, it's a powerful opportunity to connect with Generation O in the moment and on every screen.

Online, Oxygen.com hit record highs in 2011, with average monthly unique visitors showing double digit year to year growth. On the social media front, Oxygen has over 5.2 million followers across all social networks, showing impressive triple digit growth year-over-year since 2010. Oxygen Media has partnered with many innovative companies, including ACTV8.ME, Shazam and GetGlue to further enhance the viewer experience, and has been recognized with numerous awards, including a 2011 Media Vanguard Award for "Best SocialTV Mobile Engagement Innovation" and Outstanding Achievement in Marketing from the Interactive Media Council for "The Glee Project" OxygenLive finale.

About Oxygen

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





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