E! ENCOURAGES VIEWERS TO "SHAZAM FOR A CAUSE" IN SUPPORT OF MAKE-A-WISH DURING ALL-NEW SERIES "MRS. EASTWOOD & COMPANY" PREMIERING MAY 20
Los Angeles, May 16, 2012 - E! has partnered with Shazam(R), the world's leading mobile discovery company, for its new pro-social initiative, "Shazam for a Cause," which provides an easy way for E! viewers to support Make-A-Wish and help grant wishes for children with life-threatening medical conditions. E!'s highly anticipated new series "Mrs. Eastwood & Company" will integrate the Shazam for TV(TM) service into its entire season. Viewers are encouraged to use the Shazam app to tag episode content, extending their viewing experience to their mobile device and gaining access to exclusive show content. For every tag, E! will make a $1 donation, up to $25,000, to Make-A-Wish, an organization that both E! and the Eastwood family are actively involved. The "Shazam for a Cause" initiative kicks off with the series premiere of "Mrs. Eastwood & Company" on Sunday, May 20 at 10pmET/PT on E!
Chronicling the lives of Dina Eastwood, the wife of Oscar-winning film legend Clint Eastwood, and their daughters Francesca (18) and Morgan (15), and the all-male six member vocal group from South Africa managed by Dina, "Overtone," "Mrs. Eastwood & Company" is an unprecedented look at the surprisingly normal extended and blended family behind one of Hollywood's most iconic superstars. This series invites viewers to witness their lives and proves that familial bonds are shaped by more than DNA.
Tune in throughout the entire season and get ready to "Shazam for a Cause!"
Be sure to check out all the up-to-date information on the new series at http://www.eonline.com/shows/mrseastwoodandco and on Facebook at https://www.facebook.com/MrsEastwoodAndCompany.
About E! Entertainment
E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
Shazam is the world's leading media discovery company with more than 200 million people in 200 countries and adding another 1.5 million new users each week. With the industry's unlimited fastest tagging in the apps on iOS and Android devices, Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded content they love.
For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow us on Facebook. For daily music updates follow the Shazam Blog and @Shazam.
The Shazam, Shazam Encore, LyricPlay, Shazam for TV and Shazam Player names and icons are trademarks of Shazam Entertainment Limited.