or


[05/17/12 - 10:25 AM]
The CW Launches CWD, the All-New CW Digital Studio
Programming highlights include "Stupid Hype," written by and starring "Hart of Dixie's" Wilson Bethel.

[via press release from The CW]

THE CW LAUNCHES CWD, THE ALL-NEW CW DIGITAL STUDIO

Upcoming Projects Include Animated Series "Gallery Girl"; "Fandemonium," a CW Online Game Show; "Stupid Hype," Written by and Starring "Hart of Dixie's" Wilson Bethel; and a New Project From Justine Ezarik

CWD Will Include Original Digital Content Using Interlude, A New Online Interactive Video Technology

NEW YORK - May 17, 2012 - The CW announced the creation of CWD, the CW Digital Studio, an all-new destination for fresh, original content created exclusively for the digital platform. The announcement was made today by Rick Haskins, Executive Vice President of Marketing and Digital Programs.

"CWD provides us with the exciting opportunity to create additional content tailored for digital platforms, while still reflecting The CW brand and reinforcing our connection with our digital audience," said Haskins. "The digital space allows us to explore unique or outrageous concepts and even different formats that wouldn't be right for traditional television, but that are perfect for online. We're so thrilled with our first slate of projects, and we're excited to work with producers and with advertisers to create new content that will be a great extension of their brand and ours."

Launching this fall, CWD will feature original content focusing on four key areas: animation, game shows, comedy and digital personalities. Upcoming projects include:

· "Gallery Girl," a digital animated comedy series showcasing a savvy, cool and acerbic gallerina who gleefully takes down the celebrities who are brave enough to enter her SoHo art gallery. Armed with her deep knowledge of art and an equally deep reserve of sarcastic attitude towards her patrons, Gallery Girl is fearless towards whomever enters her wake. Executive produced by Brad Roth and Mark Feldstein of Stun Creative, an LA-based advertising agency/production company whose previous digital credits include The Single Life (DBG/Dentyne Ice), Jen & Barb Mom Life (Specific Media), The Writers Room (Crackle/Sony) and Obamourage (Atom).

· "Fandemonium," a combination of a traditional game show and a competition show, where The CW's 50 million Facebook fans can compete for the title of The CW's #1 fan, using social media platforms including Pinterest, GetGlue and Klout.

· Untitled Justine Ezarik Project, starring YouTube sensation Justine Ezarik ("iJustine"), who dispenses advice on her vlog to her followers that she can't quite seem to get right for herself. Executive Producers are The Tannenbaum Co., Eric Tannenbaum, Kim Tannenbaum, The Collective and Richie Keen.

· "Stupid Hype" is a live-action series created by and starring "Hart of Dixie" star Wilson Bethel. Earlier this year Bethel wrote and produced Rachel "Thug Lite" Bilson's online rap debut, "Call Me Doctor," which went viral almost instantly after posting on Funny or Die. "Stupid Hype," chronicles the (mis)adventures of a former breakdancer turned rising rap star in 1990. The series will feature original music from Bethel and his super-producer brother Charlie Bethel, aka Chuck Wild, and will be directed by Dugan O'Neal, twisted creative guru behind "Call Me Doctor."

"Considering the insane fun we had doing Rachel's video earlier this year, The CW brass and myself felt like it only made sense to explore producing more original material in that vein," said Bethel. "'Stupid Hype' is the webisodic extension of that: a funny, music oriented, web-friendly show that showcases both The CW's commitment to fresh, innovative programming and my commitment to offensive, low-brow humor. Get Hype!"

CWD will also feature special webisodes of The CW Network shows using Interlude. Founded by Israeli rock musician Yoni Bloch, Interlude is the realization of a vision to offer users a unique next generation online video experience. Using Interlude's proprietary technology platform, online users can make choices about the course of a video in real time, in a completely seamless video experience. The result is a shareable personalized version of the video created from millions of unique possibilities.

"We want to become the standard for interactive video and to make interactive video become the new standard," said Bloch. "We are excited to partner with companies like The CW who appreciate the potential of interactive video to better engage their audiences in a fun and meaningful way."

In addition to creating original series, CWD is also in conversations to develop co-branded projects with various advertising partners.

CWD content will be live on its own vertical on CWTV.com, and will also be distributed to The CW's 50 million Facebook fans, and as pre-roll on The CW's full-episode streams on CWTV.com and The CW's YouTube channel.





  [may 2012]  
S
M
T
W
T
F
S
  


· HART OF DIXIE (CW)





[02/09/16 - 10:30 AM]
Super Bowl MVP Von Miller of the Denver Broncos to Visit CBS's "The Late Late Show with James Corden," Tuesday, Feb. 9
Miller is the fourth linebacker in Super Bowl history to take home the MVP honors.

[02/09/16 - 10:05 AM]
Bryan Fuller Set as Co-Creator and Showrunner of the New "Star Trek" Television Series
As previously announced, the new series, produced by CBS Television Studios, will launch with a special preview broadcast on the CBS Television Network in early 2017.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 09:30 AM]
Anthony Anderson, Molly Ringwald, Ellen Pompeo, Gabourey Sidibe, Vanessa Williams and Ludacris Join Season 4 of Disney Junior's "Doc McStuffins"
The new season will find Doc and her toy friends magically transported to a make-believe town, made up entirely of toys, where Doc serves as chief resident of the Toy Hospital.

[02/09/16 - 09:27 AM]
FS1 Offers Extensive Live Coverage of the FIFA Presidential Election
"This is an important news story with international repercussions, and as the primary home for televised soccer in the U.S., it's our duty to cover it, and cover it well," said David Nathanson.

[02/09/16 - 08:45 AM]
"Last Week Tonight with John Oliver" Kicks Off Its Third Season Feb. 14, Exclusively on HBO
The show has already been renewed for a fourth season, scheduled for 2017.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/09/16 - 08:01 AM]
"When Calls the Heart" Season Three Premieres Sunday, February 21
In season three, Elizabeth (Erin Krakow) puts down roots in Hope Valley after spending extended time in Hamilton with her family.

[02/09/16 - 06:42 AM]
"2 Broke Girls" Returns to Thursday on Feb. 18
The fifth-year comedy, which has been leading off CBS Wednesdays since January 6, will replace "Angel from Hell" in the Thursday 9:30 PM time period.

[02/09/16 - 06:30 AM]
Four Artists to Salute MusiCares Person of the Year Lionel Richie on "The 58th Grammy(R) Awards," Feb. 15
Luke Bryan, John Legend, Demi Lovato and Meghan Trainor will take audiences on a musical journey through the 2016 MusiCares(R) Person of the Year's songbook.

[02/09/16 - 06:04 AM]
Multi-Golden Globe Award-Winning Amazon Original Series "Mozart in the Jungle" Renewed for Third Season
The series will begin production later this year and will continue the story of the talented musicians who perform and live with passion under the baton of its spirited conductor, best known simply as Rodrigo.

[02/08/16 - 03:42 PM]
"Lopez" Premieres March 30th on TV Land
The cable channel also releases the show's key art and logo.