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[05/17/12 - 10:30 AM]
USA Kicks Off Summer of Social TV With New Digital Campaigns Across All Originals
"Covert Affairs," "Burn Notice," "Necessary Roughness," "Royal Pains," "Suits" and "White Collar" are all due back this summer.

[via press release from USA]

USA NETWORK KICKS OFF AN UNPRECENDENTED SUMMER OF SOCIAL TV WITH NEW DIGITAL CAMPAIGNS ACROSS ALL OF ITS ORIGINALS

Leading Cable Network Continues to Innovate and Push the Boundaries of Social TV with Innovative and Extraordinary Summer Experiences for Fans and Advertisers Alike

NEW YORK - May 17, 2012 - A pioneer in the Social TV space, USA is cementing its commitment by launching an unprecedented number of digital campaigns this summer in support of its slate of summer original premieres. There will be six distinct and unique interactive programs all designed to take the transmedia storytelling and two-screen experience to a new level. Each one offers an expanded narrative beyond the telecast, employs multiple devices and platforms, and puts the fan at the forefront of the digital experience.

"By creating these innovative Social TV campaigns in lock step with our brands, showrunners and talent, we can offer multiple ways to organically drive real-time engagement and capture fan participation," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "Together we can amplify reach and interaction to create meaningful connections to and relationships with our viewers, converting them into Superfans who in turn can activate their friends."

Almost all the digital activations include returning sponsors with whom the network has worked in concert with to develop the multi-platform and socially enabled campaigns. USA has branded its signature approach to advertisers as "Created With" emphasizing collaboration and organic integration. This gives fans new access to these brands along with tangible rewards for engaging in online and mobile activities, such as video sharing, game playing, and participating in the affinity clubs of each show.

"Social TV campaigns like these are enabling our showrunners to dramatically expand their creative canvas to tell the stories they couldn't within the confines of the one-hour broadcast," said Bill McGoldrick, executive vice president of original scripted programming, USA. "These types of initiatives are changing the way that all programming is handled and ensures our shows are developed with multiple channels and audiences in mind."

These are the six engaging and exciting Social TV activations launching in June and July:

· COVERT AFFAIRS: Courtesy of Capital One, Sights Unseen is a video-based branching narrative prequel allowing fans to uncover an original story about one of Auggie's early missions as a blinded "handler."

· BURN NOTICE: The award-winning comic book will return with Volume 3 entitled First Contact, going deep into the show's mythology by telling of the story of Michael and Fiona's first mission together.

· NECESSARY ROUGHNESS: The Nico Files is an interactive video web series that allows fans to learn more about the mysterious fan favorite Nico after the credits role.

· ROYAL PAINS: By logging onto to USA's Character Chatter or engaging through Viggle, fans can unlock behind-the-scenes video shot on location in the Hamptons, as well as exclusive cast and producer interviews, outtakes, and more, sponsored by Toyota.

· SUITS: Presented by Lexus, Suits Recruits is a multi-platform, real-time storytelling experience in which fans join the Pearson Hardman Corporate Network, are assigned their first case and can consult with their favorite characters through text, audio and video.

· WHITE COLLAR: Brought to you by Ford, Neal's Stash is a crowd-sourced cross-country treasure hunt in which fans are challenged with tracking down an old score, stolen from Neal and Mozzie long ago.

USA will complement all of these initiatives by continuing to harness emerging technologies through the latest social applications like Viggle, Shazam, Miso, GetGlue, and more. In addition, USA's Character Chatter will continue to channel and amplify the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube to drive an engaging and interactive community.

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





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· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)









[07/29/15 - 02:18 PM]
Through the Eyes of the Spies: New Documentary Reveals a Unique Perspective on the Life of Fidel Castro
"Castro: The World's Most Watched Man" will premiere on AHC in 4Q 2015 and on Discovery Networks International's factual channels in more than 220 countries and territories this fall.

[07/29/15 - 01:42 PM]
ABC Family to Give Viewers a First Look at "Kevin From Work" on Facebook
The show will premiere on ABC Family on Wednesday, August 12 at 8:00/7:00c with two back-to-back episodes.

[07/29/15 - 01:17 PM]
Travel Channel's "36 Hours" Based on The New York Times' Popular Weekly Column Premieres Monday, August 17th at 8:00PM ET/PT
Co-hosts Kristen Kish and Kyle Martino arrive in a new city each week where they'll have a weekend to meet insiders who will point them to the best restaurants, hot spots and attractions.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 12:49 PM]
Grammy(R) and Academy Award(R)-Winning Sensation John Legend and His Get Lifted Production Company to Executive-Produce WGN America's Highly Anticipated Dramatic Thriller, "Underground"
Additionally, Get Lifted will oversee the score, soundtrack and all music aspects of the series.

[07/29/15 - 11:32 AM]
OWN: Oprah Winfrey Network Announces Fall Premieres
New seasons of "For Better or Worse," "Iyanla: Fix My Life," "Oprah: Where Are They Now?" and "If Loving You is Wrong" will kick things off in September.

[07/29/15 - 11:32 AM]
E! Announces New Series "Hollywood Teen Medium" (Working Title)
Following the life of 19-year old Tyler Henry, the series explores the world of this self-proclaimed clairvoyant medium as he balances his unique abilities with trying to be a regular teenager.

[07/29/15 - 11:01 AM]
Comedy Central's "The Daily Show" Executive Team to Remain with Late-Night Flagship Franchise
"Steve, Jen, Tim, Jill and Adam have been key architects of 'The Daily Show's' success, and we are excited that they will continue at the core of the creative team working with Trevor Noah as the show evolves," said Michele Ganeless.

[07/29/15 - 10:29 AM]
"The Men in Blazers Show" Season Premiere This Mon., Aug. 3 at 11 P.M. ET on NBCSN
The season premiere of the 30-minute show will feature NBC Sports Group's Premier League analysts Robbie Earle and Robbie Mustoe, hosts of The 2 Robbies "Football" Show on NBC Sports Radio, as they preview the 2015-16 season.

[07/29/15 - 10:08 AM]
Nat Geo WILD Highlights the Importance of Big Cat Awareness with Full Lineup of World Lion Day Programming, Aug. 10
The network's programming initiative also draws awareness to the National Geographic Society's Big Cats Initiative with public service announcements and on-air promotional attention, kicking off Wednesday, July 29.

[07/29/15 - 10:02 AM]
MTV Announces Season Two Pick-Up for "Scream" During Summer TCA Presentation
Plus: the network sets return dates for "Finding Carter" and "Ridiculousness."

[07/29/15 - 09:45 AM]
HBO Documentary Films Acquires U.S. Rights to Leah Wolchok's "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The feature-length documentary debuts Monday, Dec. 7 (9:00-11:00 p.m. ET/PT) exclusively on HBO, following a limited theatrical run (Nov. 20-Dec. 3).

[07/29/15 - 09:01 AM]
FX Networks Launches Emojis Based on Hit Original Series
"Archer," "It's Always Sunny In Philadelphia," "The Strain," "Man Seeking Woman" and "Sex&Drugs&Rock&Roll" are among the initial offerings.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:40 AM]
NBC Confirms "Welcome to Sweden" Exit, "Hollywood Game Night" Repeats to Fill Slot
Plus: look for the "Mr. Robinson" one-hour premiere to rebroadcast Sunday, August 9 at 7:00/6:00c.