or


[05/22/12 - 01:54 PM]
Scripps Unveils Strategy to Take More Control of Its Programming - Two New Shows to Debut This Fall
Game show "Let's Ask America" and news magazine "The List" will both launch Monday, September 17 in seven of the company's 13 television markets.

[via press release from Scripps]

Scripps Unveils Strategy to Take More Control of Its Programming

Two New Shows to Debut This Fall

CINCINNATI, May 22, 2012 -- Extending its long-standing commitment to high-quality programming and innovative storytelling, The E.W. Scripps Company (NYSE: SSP) is producing two original shows with national appeal that will begin airing September 17 in seven of the company's 13 television markets.

The new shows are replacing the company's current lineup of syndicated programming in the time periods before the networks' primetime lineup (the "access" hour) or before early evening local newscasts (the "early fringe" hour).

Scripps worked with a market research firm to conduct the most-comprehensive national consumer study of the access hour in more than 20 years. Surveys and market analysis revealed specific information categories desired by today's access audience. After generating and reviewing dozens of demo reels of shows in those valued categories and testing the most-promising concepts with broad-based focus groups, Scripps has given the green light to a pair of 30-minute daily shows:

Scripps will launch a brand new game show called "Let's Ask America." Unlike other game shows, the contestants are not in the same studio; they instead are linked digitally from the comfort of their own homes to answer questions that - consistent with the Scripps mission as a journalism company - are weighted toward current events. In other words, Let's Ask America gives contestants the chance to win cash and prizes from their couches. The format of Let's Ask America, powered by contemporary technology, reflects the audience desire for new twists on the game show concept. The show is produced by Telepictures and paraMedia inc and distributed by Warner Bros. Domestic Television Distribution. The format will be distributed internationally by Warner Bros. International Television Production. The show is helmed by executive producer Jim Paratore, who is president of paraMedia inc and the highly successful creator and an executive producer of TMZ and a former executive producer of The Ellen DeGeneres Show and Lopez Tonight.

In keeping with the news and journalism mission of the company, Scripps also will launch "The List," a nightly news magazine at the intersection of news and pop culture. The show's design is to entertain and pull back the curtain on the top-trending stories of the day delivered in the user friendly and popular form of lists. The List delivers water cooler buzz with a light edge, keeping you up to date and in the know with money-saving tips and inspiring stories. The List will give the viewer takeaway advice to make life better, and include videos and tips to be shared with friends and family. The List gives viewers what they need to know - with an attitude - and great storytelling aimed squarely at wallets, hearts and funny bones. The List will use an ensemble cast of national and local vloggers (video bloggers), web content experts, and multimedia journalists covering national topics with availabilities for localized content. Additional programming will come from the national investigative unit of the Scripps news service in Washington, D.C., as well as local Scripps affiliates. Rick Joyce, the executive producer of The List spent 10 years as News Director of "Entertainment Tonight" and created and executive produced an entertainment website called HollywoodIntel.com.

The series will be made available outside of the Scripps markets through Warner Bros. Domestic Television Distribution for a fall 2013 national launch and prior thereto as appropriate time periods become available.

"This is an important step in our strategy to take more direct creative and economic control of the content that serves our viewers and supports our advertisers across the country," said Rich Boehne, Scripps president and CEO. "There's no more important place to be an entrepreneur than in the creation of programming for the growing menu of screens that carry our brands."

Scripps has a long and successful history as a content producer for television. In addition to extensive local news and information programming, Scripps also spent 15 years producing content for its own and other cable TV networks. The cable network division, which included Home & Garden Television and Food Network, was spun off into a separate company, Scripps Networks Interactive, in 2008.

More recently, Scripps has collaborated with Cox Media and Raycom Media to produce RightThisMinute, a daily, 60-minute program that tells the news and stories of the day through cell phones, webcams, digital cameras and Skype accounts. RightThisMinute launched in fall 2011 and will expand to more than 50 markets by this fall.

"We launch these new shows with great confidence that they will engage a broad audience that will be attractive to advertisers," said Brian Lawlor, senior vice president of the Scripps television division. "We have invested many months of research to find winning formulas that will inform and entertain audiences. Our extensive testing convinced us that we have the ingredients for some of the most-appealing new content to be introduced in the access and early-fringe hours in many years."

The new programming begins in September in the Scripps markets of Phoenix, Cleveland, Cincinnati, Baltimore, Tampa and Tulsa. When contracts for other syndicated shows expire in the remaining Scripps markets (Detroit, Denver, San Diego, Indianapolis, Kansas City, Mo., West Palm Beach, Fla., and Bakersfield, Calif.), Let's Ask America and The List will move into those timeslots.

About Scripps

Scripps is a leading media enterprise that embraces its rich history in delivering high-quality journalism through television stations, newspapers and the Scripps Howard News Service, while developing and expanding its digital strategies, including social gaming, for multiple platforms. The company provides community-changing breaking news, story-telling, investigations and interactive outreach at 19 television stations in major markets such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa, and 13 newspaper markets, including Memphis, Knoxville, Naples, Fla., and Corpus Christi, Texas. Since 1941, Scripps has operated the National Spelling Bee, one of America's most-enduring celebrations of academic excellence.





  [may 2012]  
S
M
T
W
T
F
S
  


· LET'S ASK AMERICA (SYNDICATION)
· LIST, THE (SYNDICATION)





[02/12/16 - 02:05 PM]
MTV's Comedy Darlings, "Awkward" and "Faking It" Return with Plenty of Surprises on Tuesday, March 15 at 10PM and 10:30PM ET/PT
The second half of "Awkward" season 5 kicks off at the beginning of summer, a year after we last saw Jenna and her friends.

[02/12/16 - 02:01 PM]
Jamie-Lynn Sigler Signs on to Guest Star on Freeform's Hit Series "Baby Daddy"
Sigler will portray Sarah Gilcrest, the "hot teacher" from Ben's high school days.

[02/12/16 - 01:19 PM]
Discovery Family Channel Celebrates Valentine's Day with a Weekend Filled with Shows Dedicated to Love and Friendship
The network will offer something for every member of the household from animated series such as "Strawberry Shortcake," "My Little Pony" and "Littlest Pet Shop" to special episodes of "Cake Boss" and some beloved films from a recent past.

[02/12/16 - 01:18 PM]
Discovery Family Channel Celebrates President's Day with a Special Programming Line Up
Look for a special presentation of "Broadway at the White House" and the film "The American President" on Monday, February 15.

[02/12/16 - 01:02 PM]
LEGO Star Wars Animated Short Featuring "Star Wars: The Force Awakens" Characters to Debut Monday, February 15 on Disney XD
"Poe to the Rescue" is the first episode in "LEGO Star Wars: The Resistance Rises," a series of all-new animated shorts that take place prior to the First Order's attack on Jakku.

[02/12/16 - 11:04 AM]
Video: "Confirmation" - Long Lead Tease (HBO Films)
The Kerry Washington-led film premieres Saturday, April 16 on the pay channel.

[02/12/16 - 10:22 AM]
Video: "Veep" Season 5 - Clip Tease (HBO)
The series returns for its 10-episode fifth season on Sunday, April 24.

[02/12/16 - 10:15 AM]
Syfy Greenlights Original Sci-Fi Thriller "Prototype" to Pilot
The project centers on three unlikely cohorts who inadvertently stumble upon an invention that challenges the very nature of quantum physics - a discovery which in turn puts their lives in grave danger.

[02/12/16 - 09:39 AM]
Video: AMC Releases a First-Look Trailer for the Upcoming Mini-Series Event "The Night Manager" Premiering on Tuesday, April 19 at 10 PM ET/PT
Tom Hiddleston, Hugh Laurie, Olivia Colman, Tom Hollander and Elizabeth Debicki star in the project.

[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 09:03 AM]
Showtime(R) Kicks Off Grammy(R) Weekend by Unveiling the Official Trailer for Cameron Crowe's New Music Series "Roadies"
Luke Wilson and Carla Gugino star in the project, premiering Sunday, June 26 at 10:00/9:00c.

[02/12/16 - 09:01 AM]
AMC to Air Live After Show "Talking Saul" Following "Better Call Saul" Season Two Premiere and Finale Episodes
Hosted by comic and super-fan Chris Hardwick, the hour-long talk show will feature series cast, producers, celebrity fans and more reacting to and discussing the twists and turns.

[02/12/16 - 08:56 AM]
"DC's Legends of Tomorrow" Holds Steady in Week 4
The CW spins the numbers for Thursday, February 11.

[02/12/16 - 08:38 AM]
"Shades of Blue" Maintains 100% Week to Week, Despite the Return of "How to Get Away with Murder"
NBC spins the numbers for Thursday, February 11.

[02/12/16 - 08:19 AM]
ABC Is No. 1 on Thursday in Adults 18-49 with the Return of TGIT Delivering the Night's Top 3 Dramas
ABC spins the numbers for Thursday, February 11.