or


[05/23/12 - 07:22 AM]
TBS and Facebook Announce New Distribution Partnership for DumbDumb Digital Comedy Shorts
The initial agreement calls for DumbDumb to produce up to six short-form comedy videos for TBS.com, each featuring a sponsor's brand integration.

[via press release from TBS]

TBS and Facebook Announce New Distribution Partnership for DumbDumb Digital Comedy Shorts

Announcement Builds on Deal with Electus and Jason Bateman and Will Arnett's DumbDumb

TBS and Facebook [NASDAQ: FB] are coming together for a new agreement that extends TBS's distribution plan for DumbDumb comedy shorts. The new branded entertainment content opportunities were announced recently by the network, along with the advertising and digital production company launched by comic actors Jason Bateman and Will Arnett, in partnership with Ben Silverman's multimedia studio Electus, an operating business of IAC [NASDAQ: IACI]. The TBS and Facebook agreement combines branded video content with the scale, targeting and reach of the Facebook platform.

"As consumer viewing habits have changed, and advertisers look to integrate within sharable and entertaining media, we are very pleased to announce TBS's partnership with Facebook for DumbDumb branded content," said Donna Speciale, president of Turner Entertainment and Young Adults Ad Sales. "We are not just talking the talk about innovation; we are actively developing ways for our advertisers to creatively immerse their brands through a multi-screen approach that delivers great video to an engaged and interested audience on Facebook."

"Through this partnership with TBS for DumbDumb content, Facebook will not only help brands distribute and promote their content across the platform, but through social engagement will drive consumption of that content," said Carolyn Everson, VP, Global Marketing Solutions at Facebook. "Facebook and television work perfectly together, as Facebook has become the location where viewers discuss, experience, and share what they watch and what they love, creating true word of mouth at scale."

"When we built and launched DumbDumb with Jason and Will, we always wanted to deliver content wherever the consumer was consuming it," said Ben Silverman, Chairman and Founder of Electus. "The Dummies and I are very excited about this partnership so we can Turner and Facebook all at once."

Through this deal with Facebook, the comedic videos will extend even further beyond the sponsor's engaged social media platforms and the powerful reach of Turner Digital. Marketing will be custom-developed with each sponsor's target audience and brand goals in mind.

The initial agreement between Turner and Electus calls for DumbDumb to produce up to six short-form comedy videos for TBS.com, each featuring a sponsor's brand integration and the DumbDumb stable of comedic stars. In addition, participating sponsors have the opportunity to showcase the videos across multiple screens and social platforms, including their Web sites, You Tube channels, Facebook pages, and Twitter feeds, among others. To provide even further reach for the client's brand message, TBS will promote tune-in through popular and relevant comedic shows like Conan, Family Guy and The Big Bang Theory, as well as across the Turner Digital network of online and mobile destinations, including Teamcoco.com, AdultSwim.com and NBA.com.

In just two short years, DumbDumb has made a name for itself creating memorable comedy videos for such companies as Orbit, Old Navy and Denny's, the latter serving as the setting for the star-packed online talk show Always Open. Bateman and Arnett's comedic reputation, which is in part fueled by their brilliant performances on the acclaimed comedy series Arrested Development, helps DumbDumb attract an impressive array of on-screen talent, including Sarah Silverman, Amy Poehler, Will Forte and Kristen Bell, to name a few.

Click here for a video introduction to DumbDumb: http://bit.ly/GHCOvy

About Facebook

Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.

Facebook(R) is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.

About DumbDumb

DumbDumb is a digital content and production studio led by Jason Bateman and Will Arnett. By using their well-known comedic tone and sensibility, DumbDumb creates and produces brand-inspired entertainment content that reaches audiences across all forms of social, digital and traditional media. Their goal is to enhance traditional marketing and advertising activities, and ultimately revolutionize the way advertisers connect with their audiences. With the backing and distribution expertise of Ben Silverman's multimedia entertainment studio, Electus, and IAC, DumbDumb is a valuable strategic and creative resource for brands looking to harness the power of entertainment and humor. For more information about DumbDumb, visit www.DumbDumb.com.

About Electus

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.

About TBS

TBS is basic cable's #1 network among young adults in primetime. Available in 100 million households, TBS features the Emmy(R)-nominated late-night series CONAN, starring Conan O'Brien, and original primetime comedy series like Men at Work, Sullivan & Son, Cougar Town, Wedding Band, Tyler Perry's For Better or Worse, King of the Nerds (w.t.), Deon Cole's Black Box and Who Gets the Last Laugh? (w.t.). TBS also features an outstanding slate of contemporary comedies, such as The Big Bang Theory and Family Guy, as well as blockbuster movies and championship sports. In addition, TBS produces special live comedy events, like the star-studded comedy festival held each year in Chicago.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/27/17 - 02:30 PM]
TGI-Hulu! Beloved "TGIF" Lineup to Make Streaming Debut on Hulu
Plus: Hulu original drama series "Harlots" has been picked up for a second season.

[07/27/17 - 12:46 PM]
El Rey Network Greenlights Martial Arts Series "Bushido Battleground"
The new, 10-episode, two-hour series showcases elite fighters in the full contact sports of MMA, submission Jiu Jitsu and Muay Thai matches from around the world.

[07/27/17 - 12:31 PM]
Showtime(R) Orders New Animated Series Centered on Trump White House Executive Produced by Multiple Emmy(R) Winner Stephen Colbert
"I know a lot of people wanted to do this, and I'm honored that the Cartoon President invited our documentary crew into his private world," Colbert said.

[07/27/17 - 12:00 PM]
Louis Tomlinson to Perform Debut Solo Single, "Back to You," Featuring Bebe Rexha, Live on "Teen Choice 2017"
Plus: Chris Pratt, Lucy Hale, Janel Parrish, Victoria Justice, Tyler Posey, The Dolan Twins, Yara Shahidi and Hudson Yang are the latest scheduled to appear.

[07/27/17 - 11:32 AM]
Maria Bello Joins the Cast of "NCIS"
Bello will play an NCIS agent who was commissioned as a second lieutenant in the army and served two tours in Afghanistan.

[07/27/17 - 11:24 AM]
Global Superstar Katy Perry to Host and Perform at the 2017 "MTV Video Music Awards"
Earlier this week, she secured a spot as one of the top nominees for the 2017 VMAs with nods in five categories.

[07/27/17 - 10:35 AM]
CNBC Presents a Special Episode "The Profit: Marijuana Millions" on Tuesday, August 8 at 10PM ET/PT
In a special episode, Marcus Lemonis travels to California at a game-changing moment in the evolving acceptance and commercialization of pot in America.

[07/27/17 - 10:31 AM]
AMC Releases Key Art for the Fourth and Final Season of "Halt and Catch Fire"
Said swan song will debut with a two-hour premiere on August 19.

[07/27/17 - 10:14 AM]
Alaskan Gold Miners Risk It All on Discovery's Hit Series "Bering Sea Gold," Returning to the Ice for Its Sixth Season Friday, August 11
This season, the miners will face even bigger challenges and more risks in hopes of hitting the motherlode under the ice.

[07/27/17 - 09:34 AM]
Showtime(R) Picks Up New Drama Pilot "City on a Hill" Executive Produced by Academy Award(R) Winners Ben Affleck and Matt Damon
In the early 90s, Boston was rife with violent criminals emboldened by local law enforcement agencies in which corruption and racism was the norm, and then it all suddenly changed.

[07/27/17 - 09:16 AM]
Video: truTV Debuts Trailer for Upcoming Comedic Documentary "The Problem with Apu"
Produced by Marobru, Inc. and Avalon Television, "The Problem with Apu" will debut on truTV this fall.

[07/27/17 - 09:13 AM]
Wild Wednesdays Return to Smithsonian Channel(TM) with Two New Specials
From the dry, barren terrain of the Namibian savanna to the lush rainforests of India, meet two of nature's most unique creatures - the tenacious honey badger and deadly king cobra.

[07/27/17 - 09:03 AM]
See What's Cooking "At Home with Amy Sedaris" Premiering Tuesday, October 24 at 10:30pm ET/PT on truTV
Special guests who will stop by Amy's abode in season one include Scott Adsit, Rachel Dratch, Cole Escola, Jane Krakowski, Heather Lawless, David Pasquesi, Sasheer Zamata, and many more.

[07/27/17 - 08:34 AM]
TBS Unveils Fall Slate Featuring Three New Series and Returning Favorite
Newcomers "The Last O.G.," "Drop the Mic" and "Snoop Dogg Presents The Joker's Wild" will be joined by the second season of "Search Party."

[07/27/17 - 08:33 AM]
TBS's "Angie Tribeca" Rides Audience Growth to Fourth Season Renewal
The fourth season will welcome a new cast member: two-time Emmy winner Bobby Cannavale.