or


[05/24/12 - 06:30 AM]
USA Network in Partnership With Mr Porter.com Brings to Life the Stylish World of Its Hit Original Series "Suits"
Said partnership "will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration."

[via press release from USA]

USA NETWORK IN PARTNERSHIP WITH MR PORTER.COM BRINGS TO LIFE THE STYLISH WORLD OF ITS HIT ORIGINAL SERIES "SUITS"

This Multi-Platform Partnership Dubbed SUITS & STYLE Brings the Worlds of Entertainment, Fashion, Technology and Commerce Together Across Multiple Touchpoints in Collaboration with Vanity Fair

The Second Season of SUITS Premieres on Thursday, June 14th at 10/9c

NEW YORK, NEW YORK - May 24, 2012 - USA Network and MR PORTER.COM, the premier online global retail destination for men's style, present SUITS & STYLE, a fashion and lifestyle collaboration celebrating the return of the second season of the hit original series SUITS. Inspired by the complimentary sensibilities of the SUITS and MR PORTER brands, SUITS & STYLE will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration of fashion, technology, commerce and entertainment.

The combined worlds of television and style will kick-off the collaboration with a SUITS-inspired microsite within MR PORTER that explores the refined style of SUITS and a dedicated SUIT Yourself IOS App that enables users to virtually try on various suits and accessories. The multi-touchpoint partnership continues with the SUITS & STYLE Gallery, an immersive shopping and lifestyle pop-up store located in Manhattan's Meatpacking District with dynamic interactive experiences and products available for purchase curated by the MR PORTER team; multi-market Army of Suitors street teams featuring men dressed in ACNE suits on bikes distributing a 20-page SUITS-themed print publication - the MR PORTER POST; and all culminating in a state of the art fashion show on New York City's High Line featuring the series leads Gabriel Macht and Patrick J. Adams. USA Network will additionally support the partnership via on-air, online, VOD, paid media (including a special insert in the July issue of Vanity Fair) and in-show integration and messaging. All will compliment USA's massive multi-pronged marketing campaign supporting the second season of SUITS.

"America has already fallen in love with the aesthetic, the urban New York setting and dynamic characters of SUITS," said Alexandra Shapiro, EVP, Marketing & Digital at USA Network. "The MR PORTER alliance allows us to bring the SUITS world to life and directly involve our consumers globally in a uniquely innovative, sophisticated and immersive way. MR PORTER's taste, sensibility and editorial voice is perfectly aligned with the SUITS franchise. "

"SUITS and its characters align perfectly with the MR PORTER brand and aesthetic," said Mario Muttenthaler, Head of Sales & Marketing at MR PORTER. "By way of taking inspiration of the SUITS show to create an innovative multi-platform, multi-channel partnership, we look forward to exposing the SUITS and MR PORTER audiences to exclusively created content, looks inspired by the show and new touch points with the MR PORTER brand such as the Style Gallery, for a deeper immersion with both."

Highlights of the partnership include:

Fashion Show on The High Line

On Tuesday June 12, USA and MR PORTER along with Vanity Fair will host a dynamic, technologically sophisticated live fashion show staged at New York City's famed High Line. Against the backdrop of the Hudson River, hundreds of fashion insiders and VIP guests will view SUITS-inspired menswear looks curated by the team at MR PORTER. The innovative environment will feature a 60' long LED runway backdrop, custom graphic and lighting installations, Instaprint stations offering prints of Instagram photos taken onsite, and a special appearance by SUITS stars Gabriel Macht, Patrick J. Adams, Gina Torres, Meghan Markle, Sarah Rafferty and Rick Hoffman.

SUITS & STYLE Microsite

Beginning with a soft launch on June 6, USA and MR PORTER will launch a microsite featuring original editorial content and a customized collection of clothing and accessories for purchase curated by the team at MR PORTER. The microsite will feature original photography, behind-the-scenes footage, and interviews with SUITS stars Gabriel Macht and Patrick J. Adams. The site will also provide an entry point for a sweepstakes through USANETWORK.com offering a $25,000 wardrobe from MR PORTER.

SUIT Yourself App

The SUIT Yourself IOS app, available for download on the SUITS & STYLE microsite and iTunes in the first week of June, will give consumers an opportunity to find the suit that best suits them. Users can virtually try on various suits and accessory styles and share the results with friends through social media.

Special Edition of the MR PORTER POST

MR PORTER will create a special SUITS & STYLE edition of the MR PORTER POST, a 20-page publication of original editorial content featuring fine art photography. The Post will feature cutting-edge Aurasma integration, delivering users relevant content through the use of a mobile app. 500,000 copies of the publication will be distributed to consumers and tastemakers throughout the country via multiple channels (including targeted drops) and suit-clad street teams on custom-branded bicycles.

Army of Suitors

Inspired by SUITS' stylish bicycle enthusiast Mike Ross, USA and MR PORTER will distribute the MR PORTER POST through a striking urban spectacle known as the "Army of Suitors." Groups of identically clad male models will bicycle through the streets of four major cities throughout the US (New York, Los Angeles, San Francisco and Chicago) outfitted by MR PORTER in sharp ACNE suits and Converse sneakers. The Suitors will distribute the SUITS-inspired MR PORTER POST on custom-branded white bicycles, encouraging consumers to visit the SUITS & STYLE microsite and driving tune-in. In New York, the Suitors will also drive the public to visit the SUITS & STYLE Gallery.

SUITS & STYLE Gallery

The SUITS & STYLE Gallery, a shopping and lifestyle pop-up shop, will be open to the public from June 9th-June 17th between the hours of 12pm and 9pm. Located in Manhattan's fashion-focused Meatpacking District at 72 Gansevoort Street, the retail environment will include the next generation Microsoft surface experience for shopping, an interactive media wall and a Vanity Fair library. Additional on-site features will include a special collection of products curated by MR PORTER, style consultations from MR PORTER's fashion experts, a lounge offering complimentary grooming services from Aesop, a barista, shoeshines, and an exclusive glimpse of the all-new season of SUITS.

About SUITS

Set in the fast-paced, high-stakes world of a top Manhattan corporate law firm, SUITS stars Gabriel Macht as legendary law partner Harvey Specter, and SAG Award-nominee Patrick J. Adams as his brilliant, but not-technically-legal associate Mike Ross. Despite his lack of bonafide credentials, Mike's photographic memory and encyclopedic legal knowledge make him an invaluable asset to Harvey and to their firm, Pearson Hardman. The dynamic duo have managed to guard their secret thus far, but as the first season came to a close, Mike's ex-best friend was determined to expose him to the firm's top suit, Jessica Pearson (Gina Torres), and Mike's future was left hanging in the balance. Jessica, however, may have bigger problems on her hands, with the other half of Pearson Hardman reemerging on the scene. Meanwhile, Mike's love life has become increasingly complicated, jeopardizing his relationship with Rachel (Meghan Markle), the firm's best paralegal and his only friend in the office. The series also stars Rick Hoffman and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.

About MR PORTER.COM

MRPORTER.COM is the global retail destination for men's style, combining the best international menswear with award-winning editorial content. The site sells over 160 leading international brands, with content and new products added weekly. MR PORTER offers express worldwide shipping to 170 countries (including same day delivery to London and Manhattan), and a free collection service for returns and exchanges. Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church's, and Common Projects.

About USA Network

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.

ABOUT VANITY FAIR

Muscular long-form journalism, stunning photography, insightful essays, and superb design make each issue of Vanity Fair an indispensable tool for understanding our world. Every month, the magazine commissions the best writers and photographers to explain the pressing issues of the day and take the pulse of the culture. Vanity Fair consistently delivers crucial reporting on business and finance, domestic politics, and world affairs, even as it covers the very best in arts and entertainment.





  [may 2012]  
S
M
T
W
T
F
S
  


· SUITS (USA)





[05/21/26 - 12:00 PM]
What's New on HBO Max This June
Highlights include the return of "House of the Dragon" and the debut of "Life, Larry and the Pursuit of Unhappiness."

[05/21/26 - 11:00 AM]
A24's "How to Make a Killing" Begins Streaming Exclusively on HBO Max June 19
Disowned at birth by his obscenely wealthy family, blue-collar Becket Redfellow (Glen Powell) will stop at nothing to reclaim his inheritance, no matter how many relatives stand in his way.

[05/21/26 - 10:00 AM]
Video: Trailer & Key Art Debut - Hulu Original "Hannah Berner: None of My Business"
Hannah Berner delivers her most vulnerable material yet - questioning her future, exposing her unorthodox career path, dishing dating secrets and admitting she's "part-time hot" in this sensational sophomore special.

[05/21/26 - 10:00 AM]
HBO Original Documentary "Earth, Wind & Fire (To Be Celestial vs. That's the Weight of the World)" Debuts June 7
Acclaimed producer, director, and musician Ahmir "Questlove" Thompson tells the story of the legendary nine-time Grammy Award-winning band.

[05/21/26 - 10:00 AM]
The Tony Awards to Feature Showstopping Performances by All of the Best Musical and Best Revival of a Musical Nominees
Additional performances will be announced in the coming weeks.

[05/21/26 - 09:02 AM]
HBO Max Announces the Debut of HBO Original "House of the Dragon" with American Sign Language (ASL) to Mark Global Accessibility Awareness Day
Season one with ASL will debut on May 29, followed by season two on June 15.

[05/21/26 - 09:00 AM]
Video: Acorn TV Releases Trailer and Key Art for All-New Season of Fan-Favorite Mystery Thriller "Harry Wild" Premiering Monday, June 22 on Acorn TV
Season five marks a highly anticipated on-screen reunion between Jane Seymour, who stars and executive produces, and Joe Lando, her longtime co-star from the beloved Emmy and Golden Globe Award-winning series "Dr. Quinn, Medicine Woman."

[05/21/26 - 08:16 AM]
"Emily in Paris" Begins Production in Greece for the 6th and Final Season
Since its debut in 2020, Seasons 1-5 have spent 32 weeks on the Netflix Global Top 10 list, reached #1 in 90 countries, and accumulated over 250 million views.

[05/21/26 - 08:02 AM]
ID Explores the Dark Reality Behind Viral "Pearadise" Community in New Docuseries - "Big Girls Wanted: Escaping Pearadise" Premieres Wednesday, June 10 from 8-11PM ET/PT
In 2020, a social media-driven community known as "Pearadise" began gaining attention online, positioning itself as a space dedicated to sisterhood and body positivity for plus-size women.

[05/21/26 - 08:01 AM]
Video: "Untold UK: Vinnie Jones" - Official Trailer - Netflix
This is the story of Vinnie Jones' rise, fall and comeback against odds - and red cards - from one of football's most notorious hard men to FA cup winner.

[05/21/26 - 07:30 AM]
"Jackass" Returns to Paramount+
Seasons 1-3 return to Paramount+ today in restored original versions - bringing fans closer than ever to the episodes as they first aired, or were originally intended to air, by Johnny Knoxville and the original creative team.

[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.

[05/21/26 - 07:00 AM]
Presenters Announced for "The 52nd American Music Awards," Monday, May 25 on CBS
Alysa Liu, Anthony Ramos, EJAE, Gabriel "Fluffy" Iglesias, Hannah Berner, Hilary Duff, Jason Derulo, John Legend, Lisa Rinna, Ludacris, Mariah the Scientist, Matt Rife, Megan Stalter and Paul W. Downs, Melanie Martinez, Nikki Glaser, Paula Abdul, REI AMI, Russell Dickerson and more will present.

[05/21/26 - 06:30 AM]
Don't Answer the Phone. "Scream 7" Slashes Its Way to Paramount+ on May 28
When a new Ghostface killer emerges in the quiet town where Sidney Prescott (Neve Campbell) has built a new life, her darkest fears are realized as her daughter (Isabel May) becomes the next target.

[05/21/26 - 06:01 AM]
Video: "Avatar: The Last Airbender" Season 2 - Official Trailer - Netflix
To end the war, Aang must master earthbending - but in the Earth Kingdom, politics, secrets and hidden alliances are a battlefield of their own.