Dimension Films and Starz Digital Media Premiere "Piranha 3DD" on TV/Internet VOD Day and Date with June 1st Theatrical Release
Sequel Brings Summer Thrills to Multiplatform Audiences;
Milyoni App Brings First-Ever 3D Movie VOD to Facebook;
First-Ever 3D VOD Day and Date Theatrical Launch
ENGLEWOOD, Colo. and NEW YORK, May 31, 2012 -- Starz Digital Media, the digital and on-demand licensing arm of Starz Media, LLC, and Dimension Films announced that Piranha 3DD, the sequel to the surprise 2010 hit, Piranha 3D, will be available on-demand and online for VOD rentals day and date with its June 1st theatrical release. The Piranha 3DD day-and-date theatrical/VOD launch is the first Dimension Films release to venture into this trendsetting release model, the first collaboration between Dimension Films and Starz Digital Media, and the first ever available for a 3D movie.
"With the worldwide box office and critical success of PIRANHA 3D, I am excited to explore and take advantage of a wider release strategy which will give fans of the franchise an opportunity to see PIRANHA 3DD on multiple platforms," said Bob Weinstein, co-chairman of The Weinstein Company (TWC).
Piranha 3DD will be available for a 48-hour VOD rental; $6.99 in standard and high definition, and $7.99 in 3D; consumers have 30 days from the time of purchase to begin viewing.
More than 95% of U.S. cable/satellite/Telco multichannel video households are served by operators participating in the Piranha 3DD VOD campaign, while leading Internet VOD distributors participating include (alphabetically): Amazon Instant Video, Google Play/YouTube, iTunes, PlayStation Network, Vudu, and Xbox Live.
Starz Digital Media has also collaborated with Milyoni to bring Piranha 3DD in VOD to Facebook, with the first-ever 3D Facebook VOD app for rental on the leading social media platform. The app allows users to transform the online movie-viewing experience into a social experience by letting them comment and share clips, stills, and quotes with their friends.
"Fans of the Piranha franchise are in for a 'feeding frenzy' of viewing options, with so many opportunities and ways to enjoy the campy and thrilling sequel," said Mara Winokur, senior vice president of digital media distribution at Starz Media and lead executive at Starz Digital Media. "We have been looking at experimenting in the premium VOD space; Piranha 3DD provided the perfect title in terms of genre and installed fan base. Adding in the first-ever Facebook 3D option gives viewers even more control over how and when they watch the movie, and is a logical extension of the premium VOD experience."
Starz Media's Anchor Bay Entertainment and Starz Digital Media distribute domestically new theatrical content for TWC movies and its Dimension Films label in the home video and VOD/digital spaces.
Piranha 3DD will open in select theaters nationwide. Anchor Bay Entertainment will distribute the movie on Blu-Ray 3D Combo Pack and DVD later this year.
About Piranha 3DD
After the terror unleashed on Lake Victoria in PIRANHA 3D, the pre-historic school of blood thirsty piranhas are back. This time, no one is safe from the flesh eating fish as they sink their razor sharp teeth into the visitors of summer's best attraction, The Big Wet Water Park.
Christopher Lloyd (BACK TO THE FUTURE) reprises his role as the eccentric piranha expert with survivor Paul Scheer (THE LEAGUE) and a partially devoured Ving Rhames (PULP FICTION) back for more fish frenzy. David Hasselhoff trades in the sandy beaches of "Baywatch" to be a celebrity lifeguard at the racy water park. Prepare for double the terror, double the action and double the D's in this sequel also starring Gary Busey (LETHAL WEAPON), Katrina Bowden (30 ROCK), Danielle Panabaker (THE CRAZIES), Matt Bush (ADVENTURELAND), Chris Zylka (THE AMAZING SPIDER-MAN) and David Koechner (ANCHORMAN: THE LEGEND OF RON BURGUNDY).
Piranha 3DD is a sequel to the original hit film Piranha 3D (2010), itself a remake of the 1978 Roger Corman film. Piranha 3D starred Richard Dreyfuss, Ving Rhames, Elizabeth Shue, Eli Roth and grossed $25 MM DBO.
About The Weinstein Company and Dimension Films
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards(R), the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay's UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's THE KING'S SPEECH.
Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON'T KNOW HOW SHE DOES IT; SARAH'S KEY; SPY KIDS: ALL THE TIME IN THE WORLD IN 4D; MY WEEK WITH MARILYN; THE IRON LADY; and W.E. Currently in release are THE ARTIST; CORIOLANUS; UNDEFEATED; and BULLY. Upcoming releases include THE INTOUCHABLES. Recently wrapped was SILVER LININGS PLAYBOOK, and currently in production is DJANGO UNCHAINED.
TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy(R) nominated and Peabody Award winning reality series Project Runway, spin-off series Project Accessory and Project Runway All Stars, the VH1 reality series Mob Wives, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the second season of Mob Wives and the newest installment in the series' franchise Mob Wives Chicago. TWC additionally has 17 series in different stages of development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).
About Starz Digital Media
Starz Digital Media, an operating division of Starz Media, LLC, is responsible for all digital and on-demand distribution of content from Anchor Bay Entertainment, Starz Originals from Starz Entertainment, Manga Entertainment, and other select entertainment providers. Through a range of distribution and marketing partnerships with multichannel video providers, Internet distributors and wireless operators worldwide, Starz Digital Media makes its content available under numerous business models including download-to-own/electronic sell-through, video-on-demand, pay-per-view, subscription video-on-demand and ad-supported streaming. The division also programs and supports numerous ad-supported broadband channels and develops games, applications and other related content from many of its properties for distribution worldwide.
About Anchor Bay Entertainment
Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children's entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray(TM) formats. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media is an operating unit of Starz, LLC, a wholly-owned subsidiary of Liberty Media Corporation (NASDAQ: LMCA).