STYLE MEDIA TO OFFER FREE RIDES TO NEW YORK CITY FANS OCTOBER 3 THROUGH OCTOBER 7 TO PROMOTE THE THIRD SEASON PREMIERE OF "BIG RICH TEXAS" ON SUNDAY, OCTOBER 7 AT 8PM ET/PT

STYLE MEDIA TO OFFER FREE RIDES TO NEW YORK CITY FANS

OCTOBER 3 THROUGH OCTOBER 7 TO PROMOTE THE THIRD SEASON PREMIERE OF "BIG RICH TEXAS" ON SUNDAY, OCTOBER 7 AT 8PM ET/PT

Viewers Who Spot the Custom Bull SUVs Throughout the City Are Encouraged to Tweet #MotherDaughterDrama To Be Entered To Win Diamond Earrings

NEW YORK - October 3, 2012 - Style Media is offering free rides to viewers throughout the New York City area beginning Wednesday, October 3 through Sunday, October 7 to promote the return of its hit series "Big Rich Texas" on Sunday, October 7 at 8pm ET/PT. The custom gold wrapped SUVs with bullhorns adorning the roof will be traveling throughout the city giving viewers free rides and sneak peaks of the third season of "Big Rich Texas." Fans who spot the bull themed SUVS are encouraged to upload their photos to Twitter and Instagram using the hashtag #MotherDaughterDrama to be entered to win a pair of diamond earrings courtesy of Style. Each day of the promotion the fleet of bull themed SUVs will converge on highly trafficked areas of the city, kicking off in the Penn Station area at 7:30am on Wednesday, October 3. The fleet can be spotted at other high traffic locations such as Union Square, the Meatpacking District, Herald Square and Grand Central Station throughout the week.

Coming off of its most-watched season-to-date, "Big Rich Texas" returns for a third season on Sunday, October 7 at 8pm ET/PT. Big changes are in store for Woodhaven Country Club this season as the dynamics of the group change once again when a new mother/daughter duo enters the picture. Single mom Cindy spends her days shopping and her nights partying while her daughter, Alex, is forced to take on the role of the mother. While her brash personality upsets most of the other women, Cindy finds a friend in Leslie who has recently started dating a billionaire and has just returned to the club after months of jet setting. Cindy empowers Leslie to stand up for herself once and for all, causing Leslie to take on longtime rival Melissa and to confront Bon about their rocky relationship.