[10/12/12 - 02:15 PM]
History's "The Men Who Built America" Partners with Morton's The Steakhouse Nationwide
The menu will be available as of tody and will run nightly for the next six weeks.

[via press release from History]

HISTORY(R) and Morton's The Steakhouse Celebrate the New HISTORY Series THE MEN WHO BUILT AMERICA and Announce a Power Dining Experience Available Exclusively at Morton's Around the Country

October 12, 2012 - In a partnership that will make history buffs and steak lovers alike take note, the cable network HISTORY and Morton's The Steakhouse announce a special power dining experience today in honor of the upcoming television series on HISTORY, THE MEN WHO BUILT AMERICA. The series chronicles how five American visionaries - Cornelius Vanderbilt, John D. Rockefeller, Andrew Carnegie, J.P. Morgan, and Henry Ford - created the very concept of the American Dream, transformed the U.S. into a global superpower in a span of just 50 years, and affected the lives of every person in the world. Allowing diners to experience a menu fit for these magnates and how they may have celebrated their momentous successes, Morton's will offer The Men Who Built America pre-fixe menu in all 63 of its U.S. locations. The menu will be available as of Friday October 12, 2012 and will run nightly for the next six weeks. THE MEN WHO BUILT AMERICA premieres Tuesday, October 16, 2012 at 9pm on HISTORY.

Raising a glass to accounts that in 1911 John D. Rockefeller, America's first billionaire, inspired a bartender at the Knickerbocker Hotel in Manhattan to create a martini just for him, Morton's The Men Who Built America menu features The Rockefeller Martini as its signature cocktail ($14). It is made with London Dry Gin, dry vermouth, bitters, lemon peel and an olive. The three-course Men Who Built America pre-fixe menu ($59.99) includes: Choice of Caesar Salad, Classic Dressing Chopped Spinach Salad, Warm Bacon Dressing or Morton's Salad, Blue Cheese Dressing, Chopped Egg & Anchovies

6 oz. Filet Mignon and a choice of Broiled Sea Scallops, Jumbo Shrimp Alexander or Jumbo Lump Crab Cake With a Choice of Vegetable

Morton's Legendary Hot Chocolate Cake Key Lime Pie or Créme Brulee

"Our partnership with MORTONS will offer the premier power dining experience," says Tracy Lenhart, Director, Consumer Marketing, HISTORY. "This is a great opportunity - and I should add, a first for HISTORY - not only to be able to partner with such a prestigious restaurant at a national level, but also to be able to customize a menu and a signature cocktail tailored to THE MEN WHO BUILT AMERICA. Through exposure around the country to this highly influential demographic, we'll drive viewers to the series and to the network overall, as well as give foodies a delicious culinary experience."

Senior Vice President of Operations of Morton's, Tim Whitlock added "Morton's is honored to be part of such a fantastic series. These men left their mark on America, and it's our pleasure to join HISTORY in commemorating and recognizing their achievements."

The HISTORY and Morton's partnership will also feature the Live like a Tycoon sweepstakes, running nationally from October 11, 2012 through November 16, 2012. One lucky winner will receive a complimentary trip for two to Las Vegas, Nevada that includes luxury accommodations at Golden Nugget Casino, a Landry's Property, a shopping spree and dinner at Morton's Las Vegas. More information is available at www.history.com/mortons

ABOUT THE MEN WHO BUILT AMERICA: THE MEN WHO BUILT AMERICA is the story of colossal American growth, during the chapter of our history following the Civil War and leading up to World War I, told from the point of view of five charismatic individuals, Cornelius Vanderbilt, John D. Rockefeller, Andrew Carnegie, J.P. Morgan and Henry Ford. Most people today still know their names, but they know little about their lives. Meanwhile, an assortment of other iconic Americans - from Abraham Lincoln to Theodore Roosevelt, Thomas Edison to Nikola Tesla, even Mark Twain - play supporting and at times unlikely roles in this grand story. Contributing insights and perspective in exclusive interviews include such contemporary business giants as Steve Case, Mark Cuban, Donny Deutsch, Carly Fiorina, Alan Greenspan, Dick Parsons, Ron Perelman, T. Boone Pickens, Charles Schwab, Jack Welch and Steve Wozniak. THE MEN WHO BUILT AMERICA is produced by Stephen David Entertainment in association with HISTORY. Executive Producers for HISTORY are Russ McCarroll and Paul Cabana. Stephen David is Executive Producer for Stephen David Entertainment. The eight-hour series on HISTORY premieres Tuesday, October 16 at 9p.m.

ABOUT HISTORY(R): HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic mini-series and specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, Hatfields & McCoys, Vietnam in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com

ABOUT MORTON'S THE STEAKHOUSE: Morton's - The Best Steak Anywhere, is an upscale steakhouse with approximately 70 restaurants worldwide and 63 in the U.S. It was founded in 1978 by Arnie Morton and Klaus Fritsch on State Street in Chicago and in 2011 was acquired by Landry's Inc. Morton's restaurants are found in most major DMA's (NY, Chicago, LA, Philly, Boston, Miami, Atlanta, Las Vegas, Baltimore, DC, Seattle, New Orleans, Detroit, Cincinnati, Cleveland.) www.mortonsteakhouse.com


Landry's is a national, diversified restaurant, hospitality and entertainment company principally engaged in the ownership and operation of high end and casual dining restaurants, primarily under the names of Landry's Seafood House, Rainforest Cafe, McCormick & Schmick's Seafood Restaurant, The Chart House, Bubba Gump Shrimp Co., Claim Jumper, Saltgrass Steak House and Oceanaire, as well as a fine dining signature group of restaurants: Morton's Steakhouse, Vic & Anthony's, Grotto, Willie G's and others. The Company is also engaged in the ownership and operation of gaming, hospitality and entertainment businesses, including the Golden Nugget Hotel & Casinos in Las Vegas and Laughlin, Nevada, and Atlantic City, the Kemah Boardwalk, the San Luis Resort Complex, and the Downtown Aquariums in Denver and Houston. Landry's and Mr. Fertitta's affiliated companies will generate approximately $2.5 billion in revenues in 2012.

  [october 2012]  


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