or


[11/13/12 - 07:11 AM]
Fox Broadcasting Company Unveils "FOX NOW" Apps Suite
Highlights include the American Express T-Commerce Program in "New Girl."

[via press release from FOX]

FOX BROADCASTING COMPANY UNVEILS "FOX NOW" APPS SUITE

FOX NOW TV Apps Launching on iOS, Android, Windows 8, Xbox, Samsung Smart TV And Other Digital Platforms

First-Of-Its-Kind "T-Commerce" Capability and Exclusive Offer for American Express Cardmembers with NEW GIRL

Other Brand Partners To Include Mazda and T-Mobile

Fox Broadcasting Company (FOX) today announced the launch of a full suite of TV apps across multiple digital platforms. Branded "FOX NOW," the apps are designed to provide FOX viewers with enhanced interactive and social capabilities around their favorite FOX shows; to introduce in-app commerce opportunities for consumers, including American Express' first-of-its-kind "T-commerce" (Television Commerce) program with NEW GIRL; and to serve as the foundation for the network's longer-term plans to offer next-day full episodes of its shows to authenticated users whenever and however they wish to watch them.

"FOX has, by far, the most socially engaged audience of any broadcast network, so we've built these FOX NOW apps with the goal of extending that experience," said David Wertheimer, President of Digital for Fox Broadcasting Company. "FOX NOW is a huge next step for us as we work toward providing FOX fans with the content and communities they love - wherever and whenever they want them - and creating new opportunities for our brand partners to reach our deeply engaged audience."

FOX NOW is currently comprised of two primary types of apps:

· Second-Screen Engagement Apps: Currently available on the iOS platform, and launching soon on the Android platform, the FOX NOW engagement apps allow viewers to easily keep up with their favorite FOX shows and the conversations around them and, on most platforms, interact with the live broadcast via tablet devices. Utilizing a "smart," behaviorally-activated interface, FOX NOW engagement apps connect with viewers' Facebook accounts to create a personal feed based on viewers and their friends. Users can watch clips, share photos and videos and access exclusive content from their favorite shows. In addition, they can customize their app experience based on personal tastes and stay connected through localized on-air notifications and on-demand information.

Over the coming months, full-episode streaming will be added to the FOX NOW second screen engagement apps for customers of participating cable and satellite providers.

· Video Streaming Apps: Currently live on the Windows 8 platform and Xbox for Xbox LIVE Gold members and to be launched later this year on the Samsung Smart TV platform, the FOX NOW streaming apps allow viewers to watch next-day full episodes or clips of FOX shows on their game console or streaming TV box in partnership with participating cable and satellite providers. Through inventive user interfaces and intuitive navigation, viewers will also be able engage with their favorite shows via social networks, enjoy clips and other show-related short-form content.

American Express T-Commerce Program in NEW GIRL

Together with FOX, American Express has created an innovative way to connect with, engage and bring value to consumers through the FOX NOW app via iPad and on www.fox.com/shopping with a compelling "T-commerce" program, allowing consumers to shop in real-time while watching one of FOX's hottest shows, NEW GIRL. For the first time ever, fans will be able to buy items seen on NEW GIRL, exclusively through the FOX online store, which can be accessed directly through the FOX NOW app. Items could include fashion, household items and much more. Each NEW GIRL episode will feature at least one exclusive item that will be available for purchase.

To celebrate the launch of this program, American Express Cardmembers can receive an exclusive offer to receive a one-time $35 statement credit if they use an eligible American Express Card that has been synced with their Facebook account to make a purchase of an exclusive item seen on NEW GIRL at www.fox.com/shopping on the FOX NOW Apps. Offer terms apply to Cardmember redemption of offer.

"The American Express social commerce platform has given us a unique opportunity in the marketplace to bring our cardmembers opportunities for experiences and offers tailored to their interests," said Lou Paskalis, Vice President of Global Media Content Development and Mobile Marketing at American Express. "Now, with our groundbreaking partnership with FOX, we can extend that capability into pop culture in ways that will give audiences the opportunity to instantly buy items that they see in television programs that they love. Through FOX's reach, we can bring our sync capability directly into the living room of millions of American households, giving us a new opportunity to connect buyers and sellers at the moment demand is created."

Other FOX NOW brand partners will include Mazda and T-Mobile. For more information about FOX NOW and to view images of the apps, please visit: www.fox.com/foxnow.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.





  [november 2012]  
S
M
T
W
T
F
S
    


· NEW GIRL (FOX)









[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/27/14 - 12:01 AM]
Video: Trailer of NBC's Highly Anticipated Series "A.D." from Executive Producers Roma Downey and Mark Burnett
The limited series launches Easter Sunday, April 5 on the Peacock.

[11/26/14 - 11:15 AM]
Watch a Sneak Peek at a Special Bite-Sized "Brooklyn Nine-Nine" Airing Thanksgiving, After the Football Game, on FOX
Said installment, guest starring Eva Longoria, then airs in full on Sunday, November 30 at 8:30/7:30c.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 10:45 AM]
Six Groups Battle for First Place on Wednesday, Dec. 17 in the Two-Hour Special Edition of "The Sing-Off"
Returning judges Jewel and Shawn Stockman will be joined by Fall Out Boy frontman Patrick Stump while Nick Lachey is once again set as host.

[11/26/14 - 09:56 AM]
TNT Offers On-Demand Sneak Peek of Dwayne "The Rock" Johnson's New Series "Wake Up Call"
Fans will be able to watch the sneak peek episode through the Watch TNT app & www.tntdrama.com starting Thanksgiving Day.

[11/26/14 - 09:45 AM]
Nick Jonas to Perform Hit Single "Jealous" from Self-Titled Album on Monday, Dec. 1 Telecast of "The Voice"
Hot country newcomer RaeLynn is also set to perform on the Tuesday, December 2 telecast.

[11/26/14 - 09:14 AM]
NBCSN Presents "NASCAR America" Specials Recapping the Thrilling Top Moments of 2014
The specials began airing during "NASCAR America's" 30-minute 5 p.m. ET time slot on Nov. 19, with new episodes debuting Dec. 1, 2, 10 and 11, and culminating on Dec. 16 with the Top 20 Moments of 2014.

[11/26/14 - 09:08 AM]
CBS to Broadcast Special Editions of "The Late Late Show," Jan. 5 - March 6
Judd Apatow, Will Arnett, Wayne Brady, Drew Carey, Jim Gaffigan, Billy Gardell, Sean Hayes, Thomas Lennon, John Mayer and Kunal Nayyar are among the scheduled guest hosts.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/26/14 - 08:14 AM]
USSA, NBC Sports Group and Universal Sports Network to Provide Unprecedented Coverage of 2014-15 U.S. Ski and Snowboarding Season
The partnership will result in a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports.