[11/13/12 - 12:51 PM]
Nickelodeon Stars Take to the Streets of NYC for the 86th Annual Macy's Thanksgiving Day Parade(R) with the First Ever Teenage Mutant Ninja Turtles Float
Plus: the Dora the Explorer float and the SpongeBob SquarePants balloon will make return appearances.

[via press release from Nickelodeon]


Dora the Explorer Float and SpongeBob SquarePants Giant Balloon Return

Macy's Parade to Feature Performances from Rachel Crow, Jennette McCurdy and Neon Trees

NEW YORK - Nov. 13, 2012 - For the first time ever, the Teenage Mutant Ninja Turtles will emerge from the sewers of Manhattan with their very own float and join some of Nickelodeon's most popular stars in the 86th Annual Macy's Thanksgiving Day Parade(R) on Thursday, Nov. 22. The Dora the Explorer float, inspired by the "Dora's Christmas Carol Adventure" television special, will have a return appearance at the Parade and will feature a performance by Nick star and Columbia recording artist Rachel Crow. iCarly's Jennette McCurdy will perform on Pepperidge Farm's Goldfish(R) on Parade float and SpongeBob SquarePants will make his ninth appearance as the only "square" balloon.

"Nickelodeon's collaboration with Macy's Thanksgiving Day Parade has become a tradition and we're thrilled to be introducing the new Teenage Mutant Ninja Turtle float in the Parade this year," said Pam Kaufman, Chief Marketing Officer, Nickelodeon/MTVN Kids and Family Group. "Sitting down year after year to watch the Parade as a family is a Thanksgiving Day ritual for millions across the country as preschoolers, tweens, teens and parents enjoy seeing Nickelodeon's stars and characters marching in this great event."

Nickelodeon's participation in the 86th Macy's Thanksgiving Day Parade includes:

· From Nickelodeon's hit show, Teenage Mutant Ninja Turtles, Leonardo, Donatello, Raphael and Michelangelo are back! The Teenage Mutant Ninja Turtles emerge for the first time aboard an out-of-this world float. Designed by the artists of Macy's Parade Studio, the float unfolds with breathtaking ninja precision and features a spectacular dark cityscape including roof tops, fire escapes, window ledges and a zip line down telephone wires. Taking a ride with the Turtles on their Thanksgiving journey will be rockers Neon Trees singing their top 5 smash "Everybody Talks."

· It's Nochebuena and Dora's having a party! Exploring the past, present and future of Christmas is Nickelodeon's Latina heroine Dora the Explorer. For the holidays, Dora and her friends are off on an adventure to help Swiper learn the true meaning of Christmas. Featured on the colorful float is a stunning 12-foot tall Christmas tree decorated with dazzling ornaments and very special gifts. On board with Dora for this holiday trek is Nickelodeon star and Columbia recording artist Rachel Crow, singing "Santa Claus Is Comin' To Town."

· Pop-culture icon and eternal optimist SpongeBob SquarePants will make his ninth appearance when he takes a special holiday trip to soak up the sights and sounds of New York City. Based on Nickelodeon's hit animated series, the SpongeBob balloon will absorb more than 16,200 cubic feet of helium to fly down the route. Although it may appear square, the SpongeBob balloon isn't square at all; it is actually a single chamber sphere, made intricately square-shaped by more than 600 internal tie-lines. Looking dapper as always, SpongeBob stands at 62-feet high, 38-feet wide and 28-feet long.

· Finn and his Pepperidge Farm Goldfish friends Gilbert, Brooke and Xtreme have decided to have a parade. Inspired by Macy's great American tradition, they've gathered up some books and toys to create a whimsical Thanksgiving Day procession. Finn leads the way in a dapper top hat and shades as the parade's grand marshal. Xtreme uses pencils to "stilt walk" down the route while Brooke drives the wind up car which tows Gilbert on his float made of buttons, caps and a whistle. The march comes to life as it seemingly jumps out of a New York City pop-up book. The Goldfish characters' vision wouldn't be complete without a balloon, and so Finn & Friends have transformed a classic toy balloon into a flying wonder. On board for the Turkey Day fun is Nickelodeon star Jennette McCurdy singing "That's What Christmas Means To Me."

About the Macy's Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Nickelodeon:

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

  [november 2012]  


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