or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[11/17/25 - 01:00 PM]
Cynthia Erivo to Open the 99th "Macy's Thanksgiving Day Parade"
The most-watched entertainment program of the year across broadcast television kicks off the holiday season November 27 at 8:30 a.m. in all time zones across NBC and Peacock.

[11/17/25 - 11:00 AM]
CBS Announces Its 2025-2026 Midseason Primetime Schedule
New series premieres include "Harlan Coben's Final Twist," "CIA," "Y: Marshals," and "America's Culinary Cup."

[11/17/25 - 10:01 AM]
Hold on to Your Wigs! "The Hunting Wives" Season 2 Is Now in Production
Season 2, filming in the US, will release exclusively as a Netflix branded series in nearly all countries Netflix is available.

[11/17/25 - 10:00 AM]
"Saturday Night Live" Closes Out 2025 with Three Back-to-Back Shows in December
Melissa McCarthy, Josh O'Connor, and Ariana Grande will host the final shows of 2025.

[11/17/25 - 10:00 AM]
HBO Original Documentary "Music Box: It's Never Over, Jeff Buckley" Debuts December 4
Subsequent films in the upcoming series include: "Wizkid: Long Live Lagos" (December 11); "Counting Crows: Have You Seen Me Lately?" (December 18); and "Happy And You Know It" (December 25).

[11/17/25 - 09:31 AM]
Tom Segura Returns to Netflix for His Fifth Netflix Stand-Up Special
"Tom Segura: Teacher" premieres globally on Netflix on December 24.

[11/17/25 - 09:01 AM]
Video: "Stranded with my Mother-in-Law" - Season 3 - Official Trailer - Netflix
To win a life-changing prize, couples embark on a journey to an earthly paradise and confront challenges... with the assistance of their mothers-in-law.

[11/17/25 - 07:13 AM]
Lifetime and Vaseline Debut Original Social-First Scripted Short Starring Reality TV Heartthrobs Justin and Marshall Glaze
The campaign supports Lifetime's "Love of a Lifetime" romance movie stunt in November, as well as Vaseline's "New Vaseline Lotions Don't Play - They Perform"!

[11/17/25 - 07:06 AM]
Video: Peacock Debuts Exclusive New Clip from Universal Pictures' "Wicked: For Good" in Surprise Drop
The film comes to theaters on November 21.

[11/17/25 - 07:00 AM]
New-Look ESPN "NBA Countdown" Team to Debut November 19
Senior Writer Brian Windhorst, who recently reached a multi-year extension with ESPN, will join the NBA Countdown cast.

[11/17/25 - 06:03 AM]
The Country Music Association Reveals Presenters and Special Guests for "The 59th Annual CMA Awards"
Hosted by Lainey Wilson, the live broadcast airs from Bridgestone Arena in Nashville on Wednesday, November 19 (8:00-11:00 p.m. EST), on ABC and streaming next day on Hulu.

[11/17/25 - 06:01 AM]
Video: "Wake Up Dead Man: A Knives Out Mystery" - Official Trailer - Netflix
Detective Benoit Blanc teams up with an earnest young priest to investigate a perfectly impossible crime at a small-town church with a dark history.

[11/17/25 - 06:01 AM]
Video: "After The Hunt" - Official Trailer - Prime Video
Who should you believe? Starring Julia Roberts, Ayo Edebiri and Andrew Garfield and directed by Luca Guadagnino, "After The Hunt" is streaming on Prime Video November 20.

[11/17/25 - 05:40 AM]
Video: "The Beatles Anthology" - Official Trailer - Disney+
The most influential band of all time in their own words.

[11/17/25 - 05:31 AM]
Netflix's Emmy Award-Winning Series "My Next Guest with David Letterman" Returns with Special Guest Adam Sandler
The special standalone episode of the seven-time Emmy Award-nominated series will premiere on December 1.