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[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





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· FIREFLY (FOX)











[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:00 AM]
5 Seconds of Summer, Mary. J Blige, and Sam Smith to Perform at the 2014 American Music Awards(R)
They join previously announced performer and nominated singer/songwriter Charli XCX and second-time host and performer Pitbull on the show.

[10/23/14 - 07:57 AM]
MTV Chronicles the Lives of Four Young American Soliders as They Return from Afghanistan in Special Veteran's Day Documentary "MTV's Got Your 6"
Additionally, MTV will commemorate and cover Veterans Day from a unique Millennial perspective all day, on-air and across its editorial and social platforms in an effort to leverage attention to post-911 servicemen and women.

[10/23/14 - 07:21 AM]
Pivot's Nightly News Program "TakePart Live" and TakePart.com Team Up With Lyft To Get Americans To #JustVote
From October 23 through midnight on Election Day, November 4, new Lyft riders can receive a free ride of up to $25 in value by using the code JustVote in cities where the ridesharing company operates.

[10/23/14 - 06:31 AM]
CBS Studios International and Sky Announce UK Licensing Agreement for New Hit Drama "Madam Secretary"
Sky Living is already the home to CBS drama "Elementary," which has been one of the top-rated shows on SKY Living since its debut in 2012.

[10/23/14 - 06:02 AM]
Video: Netflix Original Series, "Bloodline," Coming in March
Kyle Chandler, Ben Mendelsohn, Linda Cardellini, Sam Shepard, Sissy Spacek, Norbert Leo Butz, Jamie McShane, Jacinda Barrett and Enrique Murciano star in the 13-episode series.

[10/22/14 - 04:00 PM]
New Primetime Special "Sofia the First: The Curse of Princess Ivy" to Premiere Sunday, November 23 on Disney Channel
The high-stakes adventure features a special appearance by Rapunzel, voiced by Mandy Moore, who reprises her role from Disney's "Tangled."

[10/22/14 - 03:19 PM]
Bravo Media Renews "Below Deck" for Third Season as Finale Earns Highest-Rated Episode of the Season with Over 1.4 Million Total Viewers
Plus: look for "The Crew Tells All" next Tuesday, October 28 and a reunion special the following Tuesday, November 4.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 01:37 PM]
Lifetime Greenlights Limited Series "Lizzie Borden: The Fall River Chronicles"
Christina Ricci will reprise her haunting role as the notorious murder suspect she portrayed in the network's hit original movie "Lizzie Borden Took An Ax."

[10/22/14 - 01:14 PM]
Sneak Play of "Becoming," from LeBron James' Springhill Production Company and ESPN Films, Added at 5:30 P.M. Sunday, October 26 on Disney XD
It will also be presented in the previously announced 8:00 p.m. timeslot on Disney XD and on Friday, November 7 (7:00 p.m., ET/4:00 p.m., PT) on ESPN.

[10/22/14 - 12:44 PM]
Animal Planet's "Finding Bigfoot" Returns with Search for World's Largest Sasquatch
On Sunday, November 9, the series returns with a special two-hour episode that takes Bigfoot Field Research Organization (BFRO) president Matt Moneymaker, researchers James "Bobo" Fay and Cliff Barackman and skeptical scientist Ranae Holland off to the wilds of Alaska.

[10/22/14 - 11:31 AM]
Syfy's Hit Competition Series "Face Off" to Return for Eighth Season January 13 at 9PM
In a twist on the show's traditional format, three former champions, Rayce Bird (Season 2), Anthony Kosar (Season 4) and Laura Tyler (Season 5), will return in the premiere and select teams of five new artists who they will coach throughout the season.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.