or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[09/22/26 - 12:16 PM]
Netflix's "Crew Girl" Renewed for Season 2
Season 1 of the coming-of-age teen drama series launched on September 10 and debuted in the Netflix English TV Top 10, where it has remained since its release, climbing up to #2 this week.

[09/22/26 - 12:01 PM]
Netflix Top 10: Week of September 14 - "Tyler Perry's Why Did I Get Married Again?" Holds No. 1 for a Second Week
"Monster: The Lizzie Borden Story" debuted at the top of the English TV list with 12.1 million views.

[09/22/26 - 12:00 PM]
"Dateline" Is the #1 Friday Newsmagazine in Both Key Demos for Second Consecutive Broadcast Season
The broadcast remains the #1 most-watched news magazine franchise and #1 most-watched true-crime franchise in total linear minutes watched for the season, with 151.2 million total viewers, up +4% vs. last season.

[09/22/26 - 11:01 AM]
"Darkwing Duck" Is Back with an All-New Animated Series Greenlit for Disney+
Mark Hamill, Seth Rogen, Lizzy Caplan and Lilimar lead the show's voice cast.

[09/22/26 - 10:31 AM]
Video: Trailer Available - Hulu Original "Reasonable Doubt" Season 4
Season 4 will debut with a three-episode premiere on October 6, with a new episode premiering each Tuesday through November 24 exclusively on Disney+ and Hulu.

[09/22/26 - 10:01 AM]
Video: "Vampirina: Teenage Vampire" Season 2 Lets It All Fang Out with New Trailer
The series returns October 6 on Disney Channel, and the full season will stream the next day on Disney+.

[09/22/26 - 09:33 AM]
Great American Media Unveils the Greatest Slate of Christmas Movies Ever Assembled for a Single Season
Leading the extraordinary lineup is the beloved "Queen of Christmas," Candace Cameron Bure, who stars in two films and serves as executive producer of a third movie.

[09/22/26 - 09:01 AM]
Video: "Norm: The Tale of Norm Macdonald" - Official Trailer - Netflix
Go down a wormhole in this documentary on master of deadpan humor Norm Macdonald, whose life and career were uncompromising yet full of contradictions.

[09/22/26 - 09:01 AM]
"Soulm8te" Kicks Off Huluween Thursday, October 1
Unnerving, sexy, suspenseful, and darkly compelling, the film follows a grieving engineer tasked with testing a ruthless tech giant's new artificially intelligent android.

[09/22/26 - 09:00 AM]
ESPN and Omaha Productions Announce ESPN Original Series "The Breakdown" Hosted by Peyton Manning and Luke Kuechly
New episodes will debut Fridays on the ESPN App, with select episodes also airing on ESPN.

[09/22/26 - 09:00 AM]
George Michael Tribute Set for the "2026 MTV Video Music Awards (VMAs)" Sunday, Sept. 27 on CBS
Raye, Sombr, and Teddy Swims will come together for a tribute performance to honor musical genius and icon.

[09/22/26 - 08:11 AM]
BET Launches aTwist Microseries Partnership with Psychological Thriller "Her Baby," Premiering Wednesday, October 7 at 10 P.M. ET/CT on BET
The reformatted microseries will be presented in half-hour installments and aired in a horizontal format.

[09/22/26 - 08:10 AM]
MGM+ Greenlights Crime Thriller "Rules of Prey" Starring Jensen Ackles
The project is an adaptation of Pulitzer-Prize-winning journalist John Sandford's acclaimed book series.

[09/22/26 - 08:01 AM]
Video: Watch the Gripping Trailer for "Clown Panic," The Chilling New Documentary Coming Exclusively to Hulu on October 12, 2026
Featuring chilling archive footage, viral internet videos and revealing interviews with witnesses, law enforcement, clowns and cultural commentators, "Clown Panic" examines the collision of fear, social media and modern America at a moment of deep national anxiety.

[09/22/26 - 07:46 AM]
AMC Global Media to Debut Crime Drama "Smilla's Sense of Snow," from ITV Studios and Constantin Film, in U.S and Canada on AMC+
The modern adaptation of Peter Høeg's worldwide bestseller stars Filippa Coster-Waldau, Elyas M'Barek and Henry Lloyd-Hughes, and is directed by BAFTA Winner Amma Asante.