or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[09/21/26 - 08:00 AM]
Tales from the Crypt's Iconic "Crypt Keeper" to Host 30th Anniversary Celebration of AMC Global Media's Annual "FearFest" Horror and Genre Programming Event
The long-running annual horror and genre programming event, featuring over 650 hours of iconic horror films, franchises, new series, specials and more, kicks off Thursday, October 1 on AMC and AMC+.

[09/21/26 - 07:02 AM]
"Dancing with the Stars" Season 35 "Two-Night Premiere: Night 2" Swings to 6.44 Million Total Viewers as the Ladies Take Their Turn in the Ballroom
"Dancing with the Stars" ranked as TV's No. 1 show in Total Viewers and Adults 18-49 on both Tuesday and Wednesday across all entertainment programming.

[09/21/26 - 05:01 AM]
Video: "The Further Mis-Adventures of Cliff Booth" - Official Trailer - Netflix
Brad Pitt returns as Cliff Booth, only this time it's 1977 and it's a very different Hollywood.

[09/20/26 - 11:31 PM]
Video: "Dupahiya" Season 2 - Official Trailer - Prime Video
Dhadakpur is back! Banwari's barren land is chosen for a mobile tower - but villagers link everything from typhoid to tsunamis to it.

[09/20/26 - 08:01 PM]
Video: "Bride of the Barrier Master" - Official Teaser - Netflix
Coming January 2027 only on Netflix.

[09/20/26 - 07:01 PM]
Video: "Doctor X: Mafia in White" - Official Teaser - Netflix
In a hospital dominated by ego and corruption, an enigmatic but brilliant surgeon arrives - taking on seemingly impossible cases amid fierce opposition.

[09/19/26 - 06:11 PM]
Video: Say Yes to Season 14! - "When Calls the Heart" - Coming in January 2027
Get a sneak peek at who's back in hope valley for season 14!

[09/19/26 - 08:01 AM]
BritBox Reveals First Look at "The Other Bennet Sister" Christmas Special
Ella Bruccoleri returns as Mary, as well as Dónal Finn as her husband Tom Hayward.

[09/18/26 - 03:15 PM]
ABC News' "Nightline" Wins Late Night Across the Board
For the sixth week running, "Nightline" increased year to year in Total Viewers and Adults 25-54.

[09/18/26 - 03:11 PM]
Netflix Announces New Drama Series "Ladies of the House"
Based on Lauren Edmondson's novel of the same name, the series reunites Sheryl J. Anderson with "Sweet Magnolias" star JoAnna Garcia Swisher.

[09/18/26 - 12:58 PM]
Marking a Somber Anniversary of the September 11 Attacks, ABC News' 9/11 Special, Anchored by David Muir, Robin Roberts and Diane Sawyer, Draws Over 4 Million Total Viewers
The special was also the No. 1 non-sports program of the night in Adults 25-54 (802,000) and Adults 18-49 (559,000).

[09/18/26 - 12:21 PM]
HBO Orders New Original Drama Series "The Spread," Starring and Executive Produced by Academy Award-Winner Javier Bardem
Matthew Vaughn will direct and executive produce the project, to be written and executive produced by Bill Dubuque and Sean Sansiveri.

[09/18/26 - 10:29 AM]
OWN Greenlights Breakout Hit "Put a Ring on It: Cheathab" for Two More Seasons Ahead of Its Season One Finale
Production on the new episodes will begin this fall to air in 2027.

[09/18/26 - 09:21 AM]
New Paramount+ Limited Series "The Best of Us" Begins Production in New York City
LaChanze, Richard Schiff, Elizabeth Rodriguez, Joe Morton, Jen Tullock, William Baldwin, and Keith W. Richards also join the cast.

[09/18/26 - 09:00 AM]
Wonder Project and Amazon MGM Studios Begin Production on Season Three of "House of David" in Greece
The season brings this trilogy to an epic conclusion, completing David's (Michael Iskander) transformation from outcast shepherd to fierce warrior to his ultimate destiny as King.