or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[09/02/26 - 08:14 AM]
Prime Video Reaches Exclusive Agreement with National Hockey League to Provide Local Streaming Coverage for Six Teams
Games for defending Stanley Cup Champion Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minnesota Wild and St. Louis Blues will be available for in-market fans on Prime Video beginning with 2026-27 season.

[09/02/26 - 08:01 AM]
Video: HBO Original "Harry Potter and the Philosopher's Stone" Unveils Official Second Teaser
The series will debut Christmas 2026 on HBO and will be available to stream on HBO Max.

[09/02/26 - 08:01 AM]
Apple TV Unveils First Look at Season Two of Animated Series "The Sisters Grimm"
In season two, one year after their parents' mysterious disappearance, sisters Sabrina and Daphne Grimm continue uncovering the secrets of Ferryport Landing, where fairy tales and fairy tale creatures are real, as they face new adventures and mysteries.

[09/02/26 - 08:00 AM]
"90 Day Fiance: The Other Way" Returns October 4 with New International Love Stories and Returning Fan Favorites
The new season features five new couples and two returning pairs as their journeys take them across Ghana, Singapore, France, Italy, Australia, and Mexico.

[09/02/26 - 07:31 AM]
Paramount+ Announces Upcoming Slate of Licensed Documentary Films
The lineup features projects from acclaimed storytellers and filmmakers including Lawrence Bender, Mohammed Ali Naqvi, Alysa Nahmias, Prince Harry, Duke of Sussex, and Meghan, Duchess of Sussex.

[09/02/26 - 07:02 AM]
Video: "Medusa" Season 2 - Official Trailer - Netflix
CEO Bárbara Hidalgo is targeted by a deadly conspiracy. Can she find the culprit as her ruthless family battles for control of their business empire?

[09/02/26 - 07:02 AM]
Video: "You+Me - Against the World" - Official Trailer - Prime Video
From the book of Emma Green, with Vittoria di Savoia and Lucas Barski, the film premieres September 18 on Prime Video.

[09/02/26 - 07:01 AM]
Video: "Mom Knows Best?" - Part 2 - Official Trailer - Netflix
In this new reality show format, nine mothers secretly bet on the choices their adult children will make, putting their familial bonds to the test.

[09/02/26 - 06:31 AM]
Video: "Ink" - Official Teaser - Netflix
Jack O'Connell, Guy Pearce, and Claire Foy star in "Ink," from Academy Award-winning director Danny Boyle.

[09/02/26 - 05:31 AM]
Video: "East of Eden" - Official Trailer - Netflix
The limited series premieres October 1, only on Netflix.

[09/02/26 - 05:25 AM]
"Dancing with the Stars" Is Back in the Ballroom with an All-New Celebrity Cast
Tatyana Ali, Tyler Cameron, Giada De Laurentiis, Jenna Dewan, Ezra Frech, Amber Glenn, Taylor Hanson, Conner Leavitt, Sarah Jane Nader, Harry Shum Jr., Julia Stiles and Connor Wood join previously announced celebrities Maura Higgins, Ciara Miller, Jackson Olson and Guillermo Rodriguez.

[09/02/26 - 03:01 AM]
Great American Media Commemorates 25th Anniversary of September 11 with the World Television Premiere of Award-Winning Short Film, "Boatlift 9/11," Streaming Exclusively on Great American Pure Flix, September 10
The award-winning short honors the extraordinary mariners and ordinary citizens who answered an urgent call for help as Lower Manhattan came under attack.

[09/02/26 - 03:00 AM]
Video: Catherine Zeta-Jones Is Out for Revenge in Gripping "Kill Jackie" Trailer, Series Premieres October 2 on AMC+
The adrenaline-fueled, eight-episode series stars Oscar, BAFTA and Tony Award-winning actress Catherine Zeta-Jones and is based on the acclaimed novel "The Price You Pay" by Sunday Times best-selling author Nick Harkaway, writing as Aidan Truhen.

[09/02/26 - 01:01 AM]
Video: "Love Is Blind: Netherlands" - Official Teaser - Netflix
In this iconic dating experiment, singles who want to be loved for who they truly are date each other without ever seeing one another, talking only through a thin wall separating their pods.

[09/01/26 - 07:01 PM]
Video: "Merry Berry Love" - Main Trailer - Disney+
Two stars. One love story. Plenty of reasons to fall for it.