or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[09/03/26 - 10:10 AM]
"Gold Rush" - New Season Premieres Friday, October 2 on Discovery Channel
As soaring gold prices attract a new wave of fortune seekers to the Yukon, mining veterans and ambitious newcomers alike risk everything in pursuit of life-changing riches.

[09/03/26 - 10:08 AM]
Deliciously Deceptive Desserts Hide in Plain Sight in New Food Network Series "Sweet Deceit" Hosted by Josh Peck
The series is hosted by actor Josh Peck, who hilariously commands the on-screen hijinks as he leads contestants through four rounds as they try to identify masterfully disguised sweets created by world-class cake artists.

[09/03/26 - 10:07 AM]
HBO Max Commemorates 25th Anniversary of HBO Original "Band of Brothers" with Debut of New Documentary "Band of Brothers: Legacy" and In-App Extra Content
Coinciding with the series' quarter-century milestone, the commemoration will feature the premiere of the new documentary, offering fans an intimate look at the series' production and enduring impact.

[09/03/26 - 10:00 AM]
"Soul Train Awards" Returns to BET and Makes Debut on CBS
BET Her, VH1, MTV2 and Logo will also simulcast this year's event, airing Friday, November 27.

[09/03/26 - 09:05 AM]
Video: "Death and Mystery in the Amazon" - Official Trailer - HBO Max
Tatunca promised to take several people to the "Lost City." They never returned.

[09/03/26 - 09:02 AM]
Hit Series "The UnBelievable with Dan Aykroyd" Returns with a New Season Friday, October 2 at 9/8c on The History Channel
Each hour-long episode brings these stranger-than-fiction stories to life through vivid recreations, bold graphics, remarkable archival footage, and a cast of expert storytellers.

[09/03/26 - 09:01 AM]
"Supergirl" Begins Streaming Exclusively on HBO Max September 10
The film stars Milly Alcock, Matthias Schoenaerts, Eve Ridley, David Krumholtz, Emily Beecham, with David Corenswet, and Jason Momoa.

[09/03/26 - 08:00 AM]
CBS Announces "Best of VMAs" Primetime Specials
Donnie Wahlberg hosts "Best of VMAs: Iconic Vanguard Performances" on September 13 and Vanessa Lachey hosts "Best of VMAs: Unforgettable Moments" on September 20.

[09/03/26 - 07:31 AM]
Video: Prime Video Drops the Teaser for Season Three of "Maxton Hall - The World Between Us"
The original series will premiere exclusively on Prime Video in more than 240 countries and territories around the world.

[09/03/26 - 07:01 AM]
Video: Official Trailer - "The Terrors of Jordan Mendoza" - September 13 - Adult Swim
Get a good night's terror.

[09/03/26 - 06:31 AM]
ESPN Films' Award-Winning Documentary "Give Me The Ball!" to Premiere November 22 on ESPN
The film a critically acclaimed, intimate portrait of sports icon and trailblazer Billie Jean King.

[09/03/26 - 06:07 AM]
CNN to Deliver Comprehensive, Multiplatform Coverage Marking 25 Years Since the September 11th Terrorist Attacks
Coverage will begin on Sunday, September 6 at 8pm ET with a special broadcast of CNN film "9/11," followed by an exclusive new "Inside the Film" interview with the filmmaker brothers Gédéon and Jules Naudet.

[09/03/26 - 06:01 AM]
The Harrigans Aren't Going Anywhere: "MobLand" Renewed For Season Three on Paramount+
The third season will see the return of Tom Hardy as loyal fixer Harry da Souza, alongside Pierce Brosnan and Helen Mirren as crime family patriarch and matriarch Conrad and Maeve Harrigan.

[09/03/26 - 06:01 AM]
Video: "The Final Problem" - Official Trailer - Netflix
Based on the successful novel of the same name by acclaimed author Arturo Pérez-Reverte, the series premieres on Netflix on September 25.

[09/03/26 - 03:01 AM]
Jeff Goldblum Announced as Host of "Saturday Night Live UK" Series 2 Premiere, Joined by Musical Guest CMAT
The series returns September 12 with the first six episodes, with the additional shows planned in early 2027.