STYLE TO PREMIERE "BIG RICH ATLANTA" ON SUNDAY, JANUARY 20 AT 8PM ET/PT

STYLE TO PREMIERE "BIG RICH ATLANTA" - NEW INSTALLMENT OF SUCCESSFUL "BIG RICH" FRANCHISE - ON SUNDAY, JANUARY 20 AT 8PM ET/PT

LOS ANGELES - November 15, 2012 - Coming off the heels of "Big Rich Texas," which is enjoying its most-watched season to-date, is the latest installment of the franchise - "Big Rich Atlanta" - premiering Sunday, January 20 at 8pm ET/PT on Style. "Big Rich Atlanta" enters the world of an exclusive Atlanta country club, where outrageously wealthy mothers and daughters do whatever it takes to stay on top of the social scene and in control of the action. It's hot, it's humid, and it's full of drama.

In the premiere episode, the ladies of the country club have already grown disillusioned with Ashlee and her "Queen Bee" persona. After picking a fight with Kahdijiha and causing Harvin and Meyer to question her motives, Ashlee's path of destruction has left some casualties on the club grounds. Meanwhile, sisters Harvin and Meyer are greeted by a visit from their recently divorced mom, Virginia, who is back in Atlanta to check up on her daughters and more importantly, her investment in their new fashion and jewelry line, She Blames Me. Will her presence force them to actually start working?

Meet the cast:

Sabrina

Pastor Sabrina is rich, religious and single. A successful dancer who toured with such singers as Bobby Brown and TLC, Sabrina merged her passions for dance and spirituality to become the Dancing Preacher. Today, she's a self-made woman juggling an international dance ministry while raising her college-aged daughter, Anandi.

Anandi

Sabrina's daughter Anandi is a college sophomore balancing books, boys and her latest passion, pageants. She's a self-professed nerd who happens to treat every day like a red carpet appearance, and she isn't afraid to rely on her mother's omnipresent Glam Squad to make sure she always looks her best.

Marcia

Marcia is a well-known interior designer in Atlanta with a reputation for lush design with a traditional Southern feel. Always a trendsetter, Marcia is now working with her daughter, Meagan, to launch Buckhead's first mobile fashion truck business.

Meagan

Marcia's daughter Meagan is a licensed real estate agent whose true passion lies with fashion. Inspired by the success of pop-up boutiques in New York and Paris, Meagan is determined to open Atlanta's first mobile boutique. She runs in a high-powered, high-glamour social circle and will have no shortage of customers if she and her business partner/mother succeed in launching their joint venture.

Katie

Katie is a fourth generation Atlantan and proud of it! She is a stay-at-home mom who loves luxury, football and southern traditions. Conservative by nature, Katie may be pushed to venture outside of her comfort zone and beyond the tranquility of the riverfront estate she shares with her husband and two children.

Diana

Katie's 17 year-old daughter Diana is a competitive high school cheerleader. She's athletic and outgoing, and definitely inherited her mother's taste for the finest things in life. She cruises the Buckhead suburbs in a brand new luxury SUV and is excited about entering her first pageant.

Sharlinda

Sharlinda is a self-made woman and co-owner of Tu La 2 Nail salon, which she runs with her twin sister, Brie. Sharlinda is a take-charge woman who likes to show people who's boss. Outspoken and occasionally over-the-top, she prides herself on being an astute business woman, a supportive sister, a fabulous mother and a glamorous wife. Sharlinda is married to recording artist Q. Parker of the R&B quartet 112.

Brie

Brie is Sharlinda's twin sister and co-owner of Tu La 2 Nail salon. She often serves as a close confidant and "second mom" to Sharlinda's daughter Kahdijiha.

Kahdijiha

Sharlinda's daughter, Kahdijiha, is a no-nonsense go-getter and marketing executive. With her glamorous mother and celebrity father, Kahdijiha is a jet-setter in Atlanta's social scene and ready to take on the world.

Virginia

Virginia is starting a new life in Atlanta by moving in with her gorgeous daughters, Harvin and Meyer. Independently wealthy and armed with an MBA, Virginia wants to keep an eye on her investment in her daughters' nascent fashion and jewelry business. Recently single, Virginia is ready to meet someone new.

Harvin

Harvin, Virginia's eldest daughter, may look like a blonde princess, but dark secrets of her past give her a surprising emotional depth. She's channeled her emotions into a clothing and jewelry line called She Blames Me, creating fashion and accessories inspired by women the sisters hate.

Meyer

Virginia's youngest daughter, Meyer, is in a world all her own and it's usually a party. She does as she pleases and never holds her tongue, a trait that has created plenty of frenemies and enemies over the years who can now be sources of inspiration for the clothing and jewelry line she is launching with her sister.

Ashlee

A former Miss Georgia Teen, Ashlee is one of Atlanta's most sought-after pageant coaches. A fixture on the Atlanta social scene, Ashlee is a highly-opinionated, old-money heiress who fancies herself a Boss Bitch.

"Big Rich Atlanta" is produced by Fly on the Wall Entertainment with Allison Grodner and Rich Meehan as executive producers. Sarah Weidman and Merah Chung serve as executive producers for Style.

About Style Media

Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 77 million cable and satellite subscribers and is the fastest growing women's network in the U.S. StyleNetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Big Rich Texas," "Glam Fairy" and "Chicagolicious." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.