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[11/26/12 - 10:21 AM]
Bravo Media Launches "Play Live," a Ground-Breaking 360 Degree Live On-Screen Experience That Allows Fans to Interact Directly with Programming
Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11:00/10:00c.
[via press release from Bravo]

BRAVO MEDIA LAUNCHES "PLAY LIVE," A GROUND-BREAKING 360 DEGREE LIVE ON-SCREEN EXPERIENCE THAT ALLOWS FANS TO INTERACT DIRECTLY WITH PROGRAMMING

Play Live Creates First-of-Its Kind Interactive Ad Experience for Advertisers

NEW YORK - Nov. 26, 2012 - Bravo Media today announced the launch of "Play Live," a first-of-its kind participatory TV experience that allows fans to play along with live, on-air Bravo content. Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11 p.m. ET/PT and will extend to other Bravo programs in the coming months.

To participate, each week fans can visit bravotv.com/playlive on their mobile phones, tablets, desktops or download the Bravo Now app to play with Bravolebrities, friends and other fans to make predictions on what will happen next or to voice opinions on various topics and polls. Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season -- the housewives...or their husbands!' could appear on screen.

"Bravo fans are passionate and engaged viewers," said Lisa Hsia, Bravo's EVP of digital. "Play Live caters to the fans by offering participation TV - a new way to enjoy a show with other fans as the broadcast unfolds live. Best of all, it's easy - there's no app to download and install. Viewers participate via URL with any device that has internet access."

Advertisers will be able to use Play Live's technology to create live interactive ads using anything from questions with poll-like functionality to providing access to e-coupon deals, across several of Bravo's high-traffic shows.

"Watch What Happens Live" airs Sundays through Thursdays live at 11 p.m. ET and is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





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· WATCH WHAT HAPPENS: LIVE (BRAVO)




[11/14/25 - 01:02 PM]
Bravo Is Turning on the Mic as It Greenlights "Still Flipping Out (wt)"
In his new Bravo series, Jeff Lewis is as outspoken as ever, but this time the mic is always on.

[11/14/25 - 12:11 PM]
Video: Bravo's "The Real Housewives of Potomac" Season 10 Midseason Trailer Brings Shocking Revelations and the Return of the Grande Dame
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[11/14/25 - 12:10 PM]
Bravo Picks Up New Seasons of the "Below Deck" Franchise
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[11/14/25 - 12:01 PM]
Video: The Actor Awards - Official Announcement - Netflix
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[11/14/25 - 10:32 AM]
Bravo's New Series "The Valley: Persian Style" Premieres Jan. 8 at 9 P.M. ET/PT
A spinoff of "The Valley," this series follows a tight-knit group of Persian friends who have traded Beverly Hills for suburban life in the Valley.
[11/14/25 - 10:30 AM]
"High Potential" Season 2 Premiere Scores Over 21 Million Total Viewers Across 35 Days
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[11/14/25 - 10:00 AM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Holiday Season with Star-Studded Performances on Dec. 3
Audiences can expect a star-studded evening of festive performances from many musical guests, including Marc Anthony, Halle Bailey, Michael Bublé, Kristin Chenoweth, Laufey, New Edition, Brad Paisley, Carly Pearce, the Radio City Rockettes and Gwen Stefani.
[11/14/25 - 09:35 AM]
"Dancing with the Stars" Rises Week to Week with 6.67 Million Total Viewers as Show Heads to Semi-Finals
This marks the show's best performance for its last episode before the semi-finals among Total Viewers in six years and among Adults 18-49 in eight years.
[11/14/25 - 09:31 AM]
Video: "Squid Game: The Challenge" Season 2 - Finale Trailer - Netflix
Featuring new, unpredictable challenges and high-stakes games from the hit series, this reality competition brings the "Squid Game" phenomenon to life.
[11/14/25 - 09:31 AM]
"Wicked: One Wonderful Night" Shines for NBC
Across all platforms, the special drew 3.6 million viewers, which was up 64% from last year's "Defying Gravity: The Curtain Rises on Wicked" special.
[11/14/25 - 09:30 AM]
CMA and ABC Celebrate Country Music's Biggest Night with Exclusive Programming Ahead of "The 59th Annual CMA Awards"
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[11/14/25 - 09:03 AM]
"Center Stage: Countdown to the CMA Awards - Special Edition of 20/20" Goes Behind the Scenes of Iconic Music City Venues, Tuesday, Nov. 18, on ABC, Streaming Next Day on Disney+ and Hulu
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[11/14/25 - 09:01 AM]
Video: "Diary of a Wimpy Kid: The Last Straw" Official Trailer
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[11/14/25 - 08:31 AM]
Video: "All The Empty Rooms" - Official Trailer - Netflix
In this moving short documentary, a journalist and a photographer set out to memorialize the bedrooms left behind by children killed in school shootings.
[11/14/25 - 08:00 AM]
"The Conjuring: Last Rites" Begins Streaming Exclusively on HBO Max November 21
The film shattered records during its September theatrical release, securing the largest global opening for a horror film and cementing "The Conjuring" as the highest-grossing horror franchise of all time.