[02/01/13 - 09:11 AM]
Disney Channel, Disney XD and Radio Disney Embark on a Month-Long Celebration Beginning, Friday, February 1 for National Platypus Day on Saturday, March 2
The O.W.C.A. (Organization Without a Cool Acronym) song rollout includes two star-studded music videos with group choreography to form the letters.

[via press release from Disney Channel]


O.W.C.A Disco Anthem, Group Dance and Star-Studded Videos Debut Celebrate Emmy-Winning Hit, "Phineas and Ferb"

"Phineas and Ferb" Reusable Bags Part of SUBWAY(R) Fresh Fit for Kids Meal(TM)

Disney Channel, Disney XD and Radio Disney will premiere the "O.W.C.A" disco anthem, inspired by the iconic hit "Y.M.C.A.," in tribute to the Emmy Award-winning hit series "Phineas and Ferb" beginning FRIDAY, FEBRUARY 1. The O.W.C.A. (Organization Without a Cool Acronym) song rollout includes two star-studded music videos, a Disney Channel and Disney XD version, with group choreography to form the letters. The song premieres Friday on Radio Disney (8:00 a.m. ET / 5:00 a.m. PT) and the music videos debut that evening on Disney Channel (8:00-8:30 p.m., ET/PT) and MONDAY, FEBRUARY 18 (8:00-9:00 p.m., ET/PT) on Disney XD. Disney will again fete the O.W.C.A.'s most popular secret agent, Perry the Platypus, on National Platypus Day, SATURDAY, MARCH 2. The mult-platy-form, month-long celebration includes two new episodes that highlight Perry, introduce a new O.W.C.A agent from Canada and a formidable foe from down under.

Now through April 14, 2013, Disney and SUBWAY(R) restaurants, the world's largest restaurant chain, will bring fans "Phineas and Ferb" characters and content through a SUBWAY Fresh Fit for Kids Meal(TM). Each SUBWAY Fresh Fit for Kids Meal comes with one of six "Phineas and Ferb"-themed reusable bags, featuring Phineas, Ferb, Perry the Platypus, Candace or Dr. Doofenshmirtz, and includes a download code for a "Phineas and Ferb" episode, app or song that parents can redeem with their preferred download provider.

The "O.W.C.A." music videos feature Disney Channel and Disney XD stars: Bridgit Mendler and Bradley Steven Perry ("Good Luck Charlie"); Zendaya, Roshon Fegan and Adam Irigoyen ("Shake It Up"); Debby Ryan, Skai Jackson, Karan Brar, Cameron Boyce and Peyton List ("Jessie"); Ross Lynch, Raini Rodriguez and Calum Worthy ("Austin & Ally"); G. Hannelius, Blake Michael and Francesa Capaldi ("Dog With A Blog"); Jake Short ("A.N.T. Farm"); Jason Earles, Leo Howard, Mateo Arias, Dylan Riley Snyder and Olivia Holt ("Kickin' It"); Billy Unger, Spencer Boldman, Kelli Berglund and Tyrel Jackson Williams ("Lab Rats"); Doc Shaw and Adam Hicks ("Pair of Kings").

Disney Channel will premiere a new "Phineas and Ferb" episode, "Sidetracked," on Friday, March 1 (9:00 p.m., ET/PT), and present multiple episodes Saturday, March 2. Disney XD's five-hour "Phineas and Ferb" marathon begins with the premiere of the new episode "Primal Perry" on Saturday, March 2 (8:00 a.m., ET/PT). Five animal agents-themed "Phineas and Ferb" episodes and an "O.W.C.A." music video will also be available on iTunes on Friday, February 15.

Dan Povenmire and Jeff "Swampy" Marsh (creators/executive producers, "Phineas and Ferb" and the voices of Dr. Doofenshmirtz and Major Monogram) will also co-host a Top 30 Countdown on Saturday, February 23 and Sunday, February 24 and join Radio Disney's Ernie D in studio for a "Take Over" on Friday, March 1.

Beginning Friday, February 22, fans are invited to visit DisneyChannel.com/platypus and DisneyXD.com/platypus to watch short "How to Draw Perry" videos depicting their favorite Disney stars, and draw and upload their very own Perry creations. In addition, a new online game, "Agent P: Return of the Platypus" will launch. A special "Doof's Daily Dirt" video with Doof griping about his evil nemesis getting a day dedicated to him, will also be released timed to Platypus Day.

In 2012, "Phineas and Ferb" was TV's #1 animated series among Kids 2-11 (2.1 million/5.1 rating), Kids 6-11 (1.6 million/6.8 rating) and Tweens 9-14 (1.3 million/5.3 rating). The year was its fifth consecutive as the #1 animated TV series in Tweens 9-14, and its fifth consecutive year as the #1 animated TV series in Primetime among Kids 6-11.

  [february 2013]  


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