or


[02/05/13 - 09:07 AM]
Oxygen Media Signs First-Look Development Deal with Talk Show Host Wendy Williams
New projects in development include "Secret Celebrity" and "This Week The Award Goes To..."

[via press release from Oxygen]

OXYGEN MEDIA SIGNS FIRST-LOOK DEVELOPMENT DEAL WITH TALK SHOW HOST WENDY WILLIAMS

Youngest Women's Network Increases Original Programming By 20 Percent and Across Three Nights in 2013

Network Expands Development Slate With New Project "Secret Celebrity" And Pilot For "This Week The Award Goes To..."

NEW YORK - February 5, 2013 - After reinforcing its position as the youngest women's network and #1 women's cable network on Monday prime for all key demos in 2012, Oxygen Media continues to drive its "Live Out Loud" branding by announcing today a 20 percent increase in original programming with the expansion of its original schedule from two to three nights a week. In addition, the network announced an exclusive first-look development deal with renowned talk show host Wendy Williams, who will bring her talent and creative concepts to Oxygen. The network will expand its aggressive slate with a new development project, "Secret Celebrity," featuring the hottest celebrities in disguise who surprise unsuspecting fans, friends and family, as well as a new pilot titled "This Week The Award Goes To...," a comedic talk show that doles out over-the-top awards to the most deserving newsmakers in pop culture. Oxygen's robust 2013 lineup includes returning series "I'm Having Their Baby," the network's highest rated new series of 2012, and the popular tattoo competition series "Best Ink," with new host Pete Wentz. The eagerly anticipated modeling competition series "The Face," starring celebrity supermodels Naomi Campbell, Karolina Kurkova, Coco Rocha and famed photographer Nigel Barker, premieres on February 12 at 9pm ET/PT. The announcements were made today as the network celebrates its upfront event this evening at New York City's Marquee. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

Jason Klarman, President of Oxygen Media commented, "We have become a destination for young women on all the platforms they love. Their social chatter and ravenous appetite for our 'live out loud' content is driving our success with viewers and advertisers."

As part of her development deal, Wendy Williams and her production company, Wendy Williams Productions will find, develop and produce original programming. In addition to this strategic partnership, Williams will serve as an executive producer on Oxygen's new development project, "Secret Celebrity," in addition to appearing as a guest judge on an episode of "The Face."

"If advertisers are looking to reach an audience of young, socially-savvy women who have both purchasing power and the ability to influence purchase decisions, then Oxygen is the place to be," said Susan Malfa, SVP, Ad Sales for Bravo Media, Oxygen Media, Style Media and Women At NBCU. "We also look forward to partnering with clients on custom integrated sponsorships, across all platforms, to create an even deeper engagement with this highly-desirable audience."

Not only did the network's energized programming slate and digital platforms resonate with viewers, but with Madison Avenue as well, bringing in 15 new advertisers in 2012. Focused on multimedia partnerships, the network boasts numerous integrated partnerships in 2013, including ULTA Beauty - a leading retailer that offers its millions of customers a variety of beauty brands - for the upcoming launch of "The Face." With this partnership comes a grand prize in the form of a contract where the series winner will become a spokesperson for the brand's Fall and Holiday 2013 national ad campaigns. Also joining "The Face" as a key sponsor is Marshalls, which is integrated into series challenges across multiple episodes. In addition, the network announced brand integrations on the series with Cosabella, Guido Maria Kretschmer, Kleinfeld Bridal, OpenSky.com, Vogue Eyewear and W magazine.

Oxygen secured its position as the third most social network in the unscripted space last year, according to Bluefin, while mobile had its best year ever on the video streams front. With a continued commitment to digital innovation, Oxygen's 2013 digital strategy will be marked by a dramatic increase in original content custom-produced for its digital platforms. From highly-produced web series to original daily editorial features on Oxygen.com, the network is heavily focused on content engineered to deepen fan engagement.

Aggressive social promotion is also at the top of the priority list with Oxygen hosting live Tumblr GIF parties around many of its shows. Fans will also be invited to vote for their favorite cast members in various fun video challenges on Facebook. With an emphasis on interactivity, the "live out loud" network will continue to give fans new ways to express themselves around their favorite shows. Whether it's real-time on-air polls for "The Face," or an opportunity for viewers to share their tattoo stories for a chance to have those stories featured on-air during "Best Ink" season two, Oxygen fans will have a chance for their voice to be heard. In an effort to ramp-up for "The Face" series premiere, the network has joined forces with Google to co-produce a Google+ Hangout, a real-time social media event that will be broadcast live on the network - an industry reality show first - and presented on Oxygen.com and YouTube on Wednesday, February 6 at 8 PM ET.

NEW DEVELOPMENT PROJECT:

"Secret Celebrity" (working title)

This fast-paced, humorous project will put today's hottest stars right out among the public anonymously - courtesy of prosthetic makeup- to find out what unsuspecting fans, friends and family really think of them without the distraction of their famous personas.

Produced by T Group Productions with Jenny Daly, Mike Duffy, Wendy Williams and Gunnar Wetterberg serving as Executive Producers.

NEW PILOT:

"This Week The Award Goes To..." (working title)

This self-contained half-hour pilot will offer viewers a front row ticket to an over-the-top laugh-out-loud pop culture show with a comedian host to be named soon. Visited by a revolving door of characters and correspondents, the most deserving newsmakers will be honored with the kind of award that only this out-of-the-box series can bestow. Whether it's an award for "Most Eccentric Breakdown" or "Craziest Viral Video," statuettes highlight the most unbelievable, ridiculous, and eye-popping moments in entertainment. Throughout the show, we will present clips and highlights from the worlds of television, online and celebrity gossip with a healthy mix of irony and genuine fan-girl zeal. A weekly "In Memoriam" sketch is sure to bring tears...of laughter.

Produced by JimCo with Jim Biederman, Marla Ratner, Gabe Liedman and Kara Welker serving as Executive Producers.

Source: Nielsen Media Research 12/26/11-12/30/12. Bluefin Signals Network Rank in Primetime Reality; Adobe SiteCatalyst; date range: full year 2012

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "The Face," "Best Ink," "I'm Having Their Baby" and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [february 2013]  
S
M
T
W
T
F
S
     


· BEST INK (OXYGEN)
· CELEBRITIES UNDERCOVER (OXYGEN)
· FACE, THE (OXYGEN)
· I'M HAVING THEIR BABY (OXYGEN)
· THIS WEEK THE AWARD GOES TO… (OXYGEN)





[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:31 PM]
ESPN and ABC Present AT&T WNBA All-Star 2025, July 18-19
Saturday's All-Star Game will feature many of the league's biggest stars, including Captains Caitlin Clark and Napheesa Collier as well as Aliyah Boston, Paige Bueckers, Sabrina Ionescu, Kelsey Mitchell, Kelsey Plum, Angel Reese, Breanna Stewart and A'ja Wilson.

[07/15/25 - 12:05 PM]
The Walt Disney Company Earns 137 Emmy Award Nominations
Disney's FX garnered 35 nominations, of which five are for Outstanding Program - Comedy Series (two), Limited Series, Documentary Series and Unstructured Reality Series.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 11:46 AM]
NBCUniversal Receives 72 Emmy Award Nominations, Including a Record-Setting 31 Nominations for the "Saturday Night Live" Franchise As It Extends Its Lead As Most Nominated Show Ever
Universal Studio Group (USG) garnered 56 nominations, including 15 for the critically acclaimed "Hacks," which earned noms for Outstanding Comedy Series and Jean Smart for Lead Actress in a Comedy Series.

[07/15/25 - 11:35 AM]
The Search for America's Ultimate Physique Is on with "Physical 100 USA"
In the original Korean series, elite athletes, bodybuilders, and military professionals face off in grueling quests that test raw strength and endurance.

[07/15/25 - 11:00 AM]
Video: We TV and ALLBLK Release Trailer and Key Art for the Hit Music Competition Series "Deb's House"
The series is set to premiere Friday, August 22 at 9:30pm ET exclusively on We TV and streaming on ALLBLK and AMC+.

[07/15/25 - 10:29 AM]
Lionsgate Scores Record 23 Emmy Nominations for the Acclaimed Seth Rogen/Evan Goldberg Comedy Series "The Studio" on Apple TV+
Lionsgate's hit series "The Rookie" on ABC also earned two Emmy nominations, bringing the Company's total to 25 Emmy nominations.

[07/15/25 - 10:14 AM]
Warner Bros. TV Group Tops All Studios with 60 Emmy Nominations
This includes an Outstanding Drama Series nomination for Warner Bros. Television's "The Pitt," Comedy Series nods for WBTV's "Abbott Elementary" and "Shrinking," and Limited/Anthology Series honors for WBTV's "The Penguin."

[07/15/25 - 09:38 AM]
HBO Max Receives the Most Emmy Nominations with 142 Nods, Setting a New Record for the Platform
"These Emmy nominations highlight the exceptional craftsmanship and storytelling that define HBO Max," said Casey Bloys, Chairman & CEO, HBO & HBO Max Content.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/15/25 - 09:01 AM]
Video: "Red Eye" - Season 1 Official Trailer - Hulu
A red eye flight from London to Beijing becomes a thrilling journey after Dr. Matthew Nolan (Richard Armitage) is arrested and accused of murdering a woman.

[07/15/25 - 09:00 AM]
77th Emmy Awards Complete Nominations List
"Andor," "The Diplomat," "The Last of Us," "Paradise," "The Pitt," "Severance," "Slow Horses," and "The White Lotus" will compete for Outstanding Drama Series.

[07/15/25 - 07:15 AM]
Video: Official Trailer Released for New Adult Swim Stop-Motion Series "Women Wearing Shoulder Pads"
Created by Gonzalo Cordova and produced in partnership with Mexico City-based studio Cinema Fantasma, the stop-motion series follows Marioneta, a proud wealthy Spaniard living in 1980s Quito, Ecuador.